Gear up for deer season with a new Styrka riflescope–and truly see what you’ve been missing!

From September 1, 2018, through October 31, purchase any* Styrka S5 or S7 series riflescope and receive a $50 or $75 Visa prepaid card on each unit you buy. Read more

Wixom, Mich. — Trijicon® Inc, manufacturer of Brilliant Aiming Solutions™, is pleased to introduce the latest additions to the REAP-IR family of thermal imaging systems. The new and improved

REAP-IR models retain Trijicon’s leading image quality, ease of use, and durability while adding new, user friendly features.

Trijicon is now offering two additional magnification options with enhanced features to the 35mm effective focal length variants (2.5x base optical magnification). The REAP-IR will now be available in 60 mm EFL (4.5x base optical magnification) and 20 mm EFL (1.5x base optical magnification) models. The new and improved variants and the existing REAP-IR configurations will be available for purchase.

The new REAP-IR variants feature a simplified “Easy Zero Method” which makes sighting in the optic easier and more intuitive. Getting rounds on target is now a matter of aligning an on-screen digital icon with bullet impacts using provided MOA readouts. Read more

(MANSFIELD, TEXAS) – Sightmark will be adding two new reflex sights to their already top-of-the-line sights. The Core Shot A-Spec FMS (SM26017) and Core Shot A-Spec LQD (SM26018) bring accuracy and reliability for firearm enthusiast.

Delivering elite performance, the FMS and LQD reflex sights will enhance your accuracy in recreational, professional and competitive environments. The Core Shot is the perfect reflex sight for anybody looking for a sight sized between a Mini Shot and Ultra Shot, making them a mid-compact sized red dot sight.

Crafted out of aircraft-grade aluminum, for a dependable, lightweight housing, the Cores are IP55 water resistant, shockproof and feature a scratch resistant lens coating for a durable product. Featuring slotted windage and elevation adjustments, digital switch controls, reticle brightness levels, and night vision compatibility, the Core Shot includes a protective aluminum shield, and a wide lens for quick target acquisition. Read more

(MANSFIELD, TEXAS) – Make your mark with Sightmark’s new, reliable and affordable Latitude 8-32×60 F-Class Riflescope (SM13043FTR). Designed to be rugged, and cost-cautious for professional use, the Latitude features top of the line specs sought out by top-level shooters.

The Latitude 8-32×60 F-Class Riflescope features oversized adjustments turrets for quick and easy grab/adjust, a zero-stop elevation dial to prevent going below original zero when quickly changing the dial, and a lock ring to keep the eyepiece in focus and a 34mm tube, providing increased adjusted range.

The second-focal-plane Latitude F-Class Riflescope is built for precise distance shooting. F-Class features 1/4-MOA windage and elevation adjustments up to 110E and 70W. The Latitude F-class riflescopes deliver stunning clarity, in extreme conditions. The illuminated reticle is designed specifically to obstruct as little of the target face as possible. Read more

Diamondback Tactical FFP Riflescopes: Historically, First Focal Plane (FFP) riflescopes have come in at $1000 or more – keeping them out of reach of a large segment of shooters who desire that feature, but don’t want to cough up the coin to get it. Not anymore.

Enter the all new Diamondback Tactical FFP Riflescope Series. The Diamondback name is synonymous with extreme quality, performance and unrivaled value. With their sub $500 MSRP, these riflescopes carry on that tradition in a big way, offering folks who want to get into the long-range game a super-solid FFP option, at a price that puts ammo in your cart, leaves food on the table and keeps your marriage license intact.

The proven, data-rich, EBR-2C reticle (which originally debuted in Vortex’s Tier-1 Razor HD Gen II series) is perfect for holding elevation and wind correction when engaging multiple targets in rapid succession – or any scenario when time is of the essence. And because it’s First Focal Plane, all the MOA- or MRAD-based hashmarks and windage-tree holds are useable throughout the entire zoom range. Fast focus eyepiece customizes reticle sharpness to the shooters eye. Read more

Thornwood, NY –
The ZEISS “Gear Up” Promotion offers you a great value by way of a $100 instant rebate on the Conquest V4 rifle scopes.  Purchase any of the four models from the Conquest V4 rifle scope family and immediately save $100.00.  No forms to complete.  No mail-in rebates.  Instant savings.
Conquest V4 rifle scopes retail at $799.99 – $1,199.99 depending on model and configuration.  The line-up consists of the 1-4×24, 3-12×56, 4-16×44, and 6-24×50 models.  These are designed and engineered in Germany.  Each feature a 30 mm aluminum main tube, offers a large range of travel adjustment, and incorporates a capped windage turret. These models have innovative second focal plane reticle designs, 3.5 inches of eye relief, and offer 90% to-the-eye light transmission. Read more

Caledonia, MN- Tactacam is unlike any other camera on the market. It is designed by hunters for hunters with one goal, sharing the excitement and enjoyment of your hunt. The all new Tactacam 5.0 takes filming your next hunt to a whole new level! From fall wing shooting and deer hunting to spring gobblers, Tactacam has always been a camera made for hunters by hunters.  The release of their new 5.0 takes filming your hunt to the next level!  Endless mounting options for any weapon, 4K resolution, 8X zoom and a high sensitivity 360-degree microphone makes this the best POV camera on the market.  Tactacam packs even more features in their 5.0 adding 3 customizable preset modes, 1 touch operation, remote sync for controlling multiple cameras with one remote and the ability to Live Stream!  Tactacam 5.0 gives you the ability to relive and share your hunt.  For more information visit https://www.tactacam.com

MSRP $429.99 Read more

Fountain Valley, CA—SureFire, LLC, manufacturer of the world’s finest—and most innovative—illumination tools and tactical products, is proud to announce the launch of the all-new 1,000 lumen X300U-A and X300U-B. With tens of thousands of units sold to military and law enforcement world-wide, the SureFire X300 Ultra is the finest duty-grade handgun weaponlight available today. The X300U, features 1,000 lumens of stunning white light focused by a Total Internal Reflection (TIR) lens to produce a tight beam with extended reach and significant surround light for peripheral vision. Activating the X300U is done via ambidextrous switching located at the rear of body, providing one-finger control — press the switch on either side for momentary-on activation, flip up or down for constant-on activation. Optional DG grip switches (for handguns) permit the X300U to be activated with one hand, without altering your grip on your weapon. Read more

By Glen Wunderlich

When I began hunting many decades ago, and when age had not taken its predictable toll on my eyesight, I found that rudimentary iron sighted firearms were acceptable for some success afield.  However, as time marched on and inevitable experience took shape, the need for ocular enhancement became apparent.

I recall distinctly my first experience with a scoped .22 rimfire rifle, when I noticed a squirrel in a lone oak tree but was having trouble defining the target.  That’s when my hunting partner, Fast Frank, handed me his slick Remington Speedmaster topped with a 1-inch tube scope.  Shouldering the rifle, the bushytail was easily placed in the crosshairs and I think I actually chuckled out loud at the obvious advantage I had gained.

It was an eye-opener, so to speak and it wasn’t long before Frank and I purchased some inexpensive compact binoculars.  They didn’t cost much and were small enough to fit into chest pockets for quick deployment.  They were better than nothing, but that’s about it, with the possible exception of value for bow hunting and turkey hunting.

Serious hunters realize that those compact model binoculars are difficult to use.  Images are poor, light gathering is weak, and images are not sharp.  Bigger glass in sizes such as 7×35 (meaning 7 power with 35mm objective lenses) are better in low light situations, when most big game is more active.  With the realization that most hunters spend their hard-earned cash on rifles and scope combinations, they tend to overlook the importance of a good binocular.  Some hunters prefer magnification of 8 or 10 power, but to appreciate such magnification the objective lenses must also be larger – 40mm or more.

Again, any binocular is better than none at all – especially if one relies upon a rifle scope’s optic to find and define game.  This practice is inherently dangerous insofar as it violates a foundational and most important aspect of firearms safety:  Always keep the muzzle pointed in a safe direction, meaning don’t point your firearm at anything you don’t intend to shoot.

Binoculars are the best tool for the job, but one reason some hunters may not opt to carry them afield is the sheer bulkiness of full-size models.  Nobody wants them dangling from their neck, as can be the drawback with cheap straps provided with most binoculars.  The answer is simple:  a harness and case system.

Such a system provides several advantages for hunters.  The harness keeps the binocular from swinging precariously about your person and minimizes the chances of inadvertent noises.  A case will allow hunters to wear them outside of any garments, thus making for quick deployment, while keeping the optic protected from rain and snow or anything else that has the potential to scratch the glass.  And, the number one reason for a harness/case system is that you’ll be more accustomed to taking your binocular on hunts.

The system I’ve been using for years is the S4 Lock Down Optics Deployment System and retails for $40 or so. 

S4 Lockdown Optics Deployment System

It comes in sizes to accommodate different binoculars, and when hunting, I don’t leave home without them.  Other models may cost less or much more, but the important take away is to get away from using firearms exclusively to locate and identify game.  Good sense and ethics dictate as much.