OVERLAND PARK, Kansas – Bushnell®, an industry-leader in high performance sports optics for more than 65 years, has introduced a new, redesigned Legend® binocular line for 2015.

Since its introduction in 2009, the award-winning Legend binocular series has proven to be a high-quality, affordable optic for hunters, shooters and wildlife enthusiasts. With Ultra Wide Band lens coatings, Legend binoculars provide excellent light transmission and clarity for dusk-to-dawn performance. They use environmentally friendly lead-free glass with the patented RainGuard® HD coating. This permanent, water-resistant finish causes moisture to bead up and scatter less light, allowing the binoculars to perform even in inclement weather.

Three models make up the product line for 2015: the E-Series, L-Series and M-Series. All three models are available in 8×42 or 10×42 configurations and feature a chassis constructed of strong, lightweight magnesium. They have fully multi-coated optics with Ultra Wide Band Coating that is customized for every lens to allow maximum brightness and truer color across the light spectrum. All three models feature increased eyecup resistance and are 100 percent waterproof and fogproof.

The E-Series binoculars are available in 8×42 with a wide field of view of 426 feet at 1,000 yards or 10×42 with a field of view of 340 feet at 1,000 yards. The binoculars come with premium objective covers to protect the lenses from dirt and dust and fine-click diopter adjustment.

The Legend L-Series binoculars feature an additional locking eyepiece diopter and ED (Extra-Low Dispersion) Prime Glass. Also available in 8×42 and 10×42 configurations, the Legend L series is available in black and, in the 10x configuration, Realtree Xtra® camouflage.

The top of the line Legend M-Series binoculars have all the features of the other Legends, plus a dielectric coating on the prisms to assure high color reproduction. This coating reflects more than 99 percent of incoming light to allow for maximum light output at dusk and dawn. They come with custom objective covers to protect the lenses from dust, dirt and other abrasives, and feature a weight-saving, ergonomic open bridge design for less fatigue during long glassing sessions.

Model SKU Configuration MAP Retail
E-Series 197842 8×42 $179.99
E-Series 197104 10×42 $199.99
L-Series 198842 8×42 $279.99
L-Series 198104 10×42 $299.99
L-Series 198105 10×42 (Realtree) $329.99
M-Series 199842 8×42 $379.99
M-Series 199104 10×42 $399.99 Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., has redesigned the legendary Gold Ring™ Spotting Scope line, offering enhanced ruggedness, a new industrial design and a reticle matched to the company’s riflescope offerings.

With a reputation of ruggedness, reliability, and lightweight construction, Gold Ring Spotting Scopes deliver unsurpassed optical quality. The new line of Gold Ring Spotting Scopes continues that lineage throughout the entire line.

New for the Gold Ring Spotting Scope is the addition of the Impact Reticle™ in the
12-40x60mm HD and the 20-80x60mm models. This MOA-based, front focal plane reticle allows guides or spotters to call impacts and offer immediate corrections. A minute-of-angle based grid set in the lower half of the viewing field allows for fast and accurate measurements at any magnification. Additional milradian dots allow the Impact reticle to be used with mil-based reticles as well.

The combination of an MOA reticle in the spotting scope and matching adjustments on the riflescope make sighting in a simple, two-shot process. Fire a shot, measure the adjustment using the reticle’s gradiations, dial in the adjustment and fire the second to confirm. Read more

NORTH CHESTERFIELD, VA – Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is pleased to announce their annual Father’s Day savings promotion. Father’s Day is a time to celebrate, so if you are searching for that perfect gift for Father’s Day this year, why not avoid the standard gift options and consider a great gift from ZEISS.

“Spending time outdoors with your Dad is one of those magical activities that creates incredible memories,” said Mike Jensen, President of Carl Zeiss Sports Optics. “With Father’s Day approaching, ZEISS has decided to honor that special Dad with special savings.”

In celebration of Father’s Day ZEISS is offering a $50 mail-in rebate on the award winning TERRA ED binoculars during the period June 7st through June 21th, 2015. Full terms and conditions of the Father’s Day promotion along with the mail-in form and a list of ZEISS authorized dealers can be found at www.zeiss.com/us/sports-optics or call us at (800) 441-3005.

Most spotting scopes come with a small tripod suitable for use on a shooting table at the range, but what do you do when you can’t take your shooting table with you? Serious hunters need a quality tripod when they are glassing game in the field.

Celestron has the answer with three high-quality tripods for use with spotting scopes or binoculars to watch distant game. These Celestron tripods also work great for cameras to take pictures or video of your hunt. Read more

GREELEY, Colo. (June 1, 2015) – Burris® is introducing a new summer rebate promotion that gives the buyer two great options for redemption. For a limited time, buy any high magnification XTR II™ riflescope and choose between a $100 cash rebate or a free pair of 34mm steel XTR rings ($150 value). Rebate is valid on purchases made between June 1 – August 31, 2015. Visit your favorite local or online retailer to take advantage of this rebate today!

The following XTR II Riflescopes are eligible for this promotion: Read more

Nikon has expanded its line-up of precision .308 WIN riflescopes with the introduction of the all-new P-308 4-12×40 BDC 800. The new P-308 riflescope provides shooters with everything they need to hit their target, including a 4-12 magnification, a 40mm objective and fully multicoated lenses to ensure a clear view.

The P-308 features Nikon’s popular BDC 800 reticle – a reticle specifically engineered for the .308 Winchester/7.62x51mm NATO round with 168-grain HBT Match bullet at 2,680 fps. Read more

(MANSFIELD, TEXAS) – Debuting earlier this year at the 2015 SHOT Show in Las Vegas, Nev., Pulsar’s Apex™ 1.5-6×32 XD38A Thermal Riflescope is engineered with cutting-edge “white hot” and “black hot” thermal technology for an unforgettable hunting experience. Designed with a thermal core resolution of 384×288, LCD display and a 50hz frame rate, the Apex™ 1.5-6×32 XD38A offers vivid imaging and precision placement at more than 1,000 yards. The continuous digital zoom allows for an extended range of magnification and closer view on any size game. Read more

GREELEY, CO — A brand new pair of Steiner binoculars is the perfect choice for Father’s Day and Graduation gifts. Starting today (May 15, 2015) Steiner is offering 10% instant savings on a wide selection of quality binoculars.

Whether your Dad or grad is a hunter, hiker, boater, traveler, or shooter, Steiner has the perfect optic for them. Take advantage of 10% savings on select models in the Nighthunter XP, Safari Ultrasharp, XC, Marine, Navigator Pro, and T-Series product lines. The instant savings are offered at authorized Steiner dealers, with no coupons or rebate forms to worry about. The “Dads & Grads” promotion runs through June 30th, 2015. Read more