LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic at a ($439MSRP) to their growing product line.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far.

An auto brightness sensor is standard, as well as reversible mounting pins. The entire optic runs up to 2500 hours on a single AA battery. Waterproof, shockproof and fogproof the P7, weighing in at only 19 ounces, is up to the challenge of any mission.

Other key features include, an adjustable ocular focus, chemical rubber armor, 25mm ocular lens, auto shut off, 10 brightness levels, 30mm objective lens and eye relief of 3.25″. Read more

Binoculars Lineup with New 50mm Models

Setting the new standard for premium optical performance, the innovative Leica Ultravid HD-PLUS 50 mm binoculars are ideal for hunters seeking unparalleled brightness, power and clarity in a compact design. Coupled with Leica’s new HD/HT lens and prism elements and coatings, the Ultravid HD-Plus can peer deep into the early dawn or late dusk with brighter images than ever before possible.

The new Ultravid HD-PLUS 8×50, 10×50 and 12×50 models are the most compact binoculars in their class. In fact, they’re even more compact than some competitive 42 models. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces their redesigned EL Range. Offering all the internal features of our EL Range introduced in 2011 but with new and improved ergonomics and accessories. The new EL Range 8×42 and 10×42 will be available in April 2015.

Improvements to the EL Range start with the development of the FieldPro package. The new easy to use rotating strap connector with a cord adapts perfectly to any movement using a bayonet catch that enables you to fit and switch the carrying strap and accessories quickly and silently. The redefined pressure point of the new, distinctive measurement button, helps measure the range accurately and comfortably even for extremely far away targets. The new Objective lens and eyepiece covers securely attach, while blending into the overall design of the body of the EL Range better. As a result of a more slip resistant design it allows easier use of the focusing wheel and diopter adjusting rings. Maximum stability is now achievable due to the rounded fins and additional thumb depressions, allowing longer observation time with less fatigue to the user. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company is pleased to announce the introduction of the X5(i) Rifle Scope series. The X5(i) has been developed specifically with the long range shooter/hunter in mind. The X5(i) is a brand new design built for extreme precision on an exceptionally rugged platform.

The newly designed turrets allow for 20 MOA per revolution, have a viewing window to show the user what revolution he or she is on and the X5(i) has ¼ MOA point of impact adjustments.

At the heart of the X5(i) is a Spring Retention and Lever System that exerts the same pressure on both turrets from the inversion system regardless of positioning. This assures maximum accuracy and repeatability. There is up to 116 MOA of elevation adjustment inside of a 30 mm tube that yields a 5X zoom range. The elevation, windage, parallax turrets as well as inversion system are built from stainless steel components adding to the overall ruggedness of this scope for hunting or competitive purposes.

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(Wilsonville, OR)—Crimson Trace, America’s premium brand of laser sighting systems for firearms, has released “Training with Laser Sights,” a free video for all firearms owners to use as a tool to learn about laser sights—and how to use lasers during any firearms training. The video can be viewed at: www.trainingwithlasersights.com.

This educational video covers many benefits on the use of laser sights while providing specific details about how installing and using laser sights on a firearm can: increase muzzle direction awareness, aid with sight alignment, promote a proper sight picture plus improve trigger control. The detailed footage reveals that having laser sights installed on a firearm can make the shooter more accurate and confident by helping to improve the two most important shooting fundamentals: aiming and trigger control. Segments of the video reveal how a laser sight installed on a firearm increases safety.

Numerous firearms experts are featured in the video while they are shooting and training at Arizona’s Gunsight Academy. The experts discuss—plus shoot and show—the many advantages that laser sight systems provide when installed on a firearm. The informative video was created by Crimson Trace with support by the National Rifle Association’s Education and Training Division. The video is also designed to be a teaching aid in firearms courses.

“Training with Laser Sights” covers an issue that many concealed carry firearms owners seek to master—acquiring and maintaining a sight picture during low-light conditions. The free on-line video also helps viewers diagnose and improve their trigger control errors while working to improve firearm control and accuracy.

The YouTube version of the video is at: https://www.youtube.com/playlist?list=PLshC41yMv6ot7lHt_iV_I-1io6Ml14oDi.

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NORTH CHESTERFIELD, VA – Carl Zeiss Sports Optics, the world’s leading manufacturer of premium sports optics, is kicking off their Spring Promotion by offering a free Goal Zero Green Power Pack when you purchase VICTORY HT Binoculars or CONQUEST HD Binoculars between March 1, 2015, and April 30, 2015.

The Goal Zero Switch 8 solar recharging kit combines the Switch 8 battery pack with a Nomad 3.5 solar panel, allowing you to gather and store solar power, and recharge your devices almost anywhere. Read more

EAGLEVILLE, PA –Streamlight® Inc., a leading provider of high-performance lighting equipment and weapon light/laser sighting devices, introduced the TLR-2 HL® G, a high lumen (HL) gun-mounted tactical light with green aiming laser. The new light is designed to provide maximum illumination with long-range targeting capability, making it an extremely versatile tool for tactical, outdoor and home defense users.

Using the latest in C4® LED technology, the new TLR-2 HL G gives users full situational awareness by flooding an area with 720 lumens of brightness in a wide beam pattern. It also features an integrated green laser, which appears brighter to the human eye than other colored lasers, particularly in daylight, to improve focusing on targets. The new model also is equipped with a strobe function. Read more

(Wilsonville, OR)—Crimson Trace, America’s widely recognized leading brand of laser sight systems, reports that the new green Rail Master CMR-206 is now shipping. This newest laser sight features a powerful and bright green laser in a compact unit that’s designed to fit onto all firearms equipped with standard M1913 Picatinny and Weaver accessory rails. The Rail Master CMR-206 is operated with the company’s innovative tap-on Instant Activation™. With a simple press of the finger, the laser activates. No special operation holsters or difficult-to-locate buttons interfere with the product’s use in times of stress.

The new CMR-206 laser sight provides three modes of operation—momentary, strobe and constant on. This unit is one of the smallest, lightest (weighs less than 0.8 ounces) laser sights on the market—period. It can be easily and quickly attached to nearly any firearm’s rails with Crimson Trace’s proprietary Secure Lock Technology®. The CMR-206 is also easily adjusted for windage and elevation to match your firearm and ammunition’s point of impact. The necessary battery and wrench, and easy-to-read owner’s manual, for the install process are included in the packaging. The sleek contoured design of this Rail Master laser sight ensures it will not snag on clothing if installed on a self-defense or concealed carry pistol. Read more