Wixom, MI— Trijicon® is renowned for providing Brilliant Aiming Solutions™ to military, law enforcement, hunters and shooters from all disciplines. New for 2015, the innovation continues with the introduction of the AccuPower™ riflescope series. From long-range competition to big-game hunting, expect the AccuPower riflescope line to be a superior magnified optic.

Generated from the success of the LED-powered Trijicon VCOG® and TARS™, the AccuPower series is designed for versatility with variable power offerings of 1-4×24, 2.5-10×56, 3-9×40 and 4-16×50. Integrating Aircraft-Grade Aluminum housing, superior quality glass lenses and advanced application-specific illuminated reticles, the AccuPower riflescope offers you the durability and dependability expected from Trijicon. Read more

GREELEY, Colo. (April 2015) — Quality optics can make your favorite springtime activities more enjoyable and Steiner is offering a free Mk5 800 lumen flashlight to anyone who buys any Wildlife XP or Commander binocular between April 1 and May 15, 2015.

Redeeming the free flashlight is simple. There are no coupons or rebate forms needed. Just register the product online and write a product review on the Steiner website at http://www.steiner-optics.com to receive a Steiner Mk5 flashlight ($235 value). Read more

Now through April 26, 2015, shooters looking for long-range and reliable accuracy will be able to save up to $80 on select Nikon PROSTAFF 7 and MONARCH 3 long-range riflescope models, including some Custom XR Turret Models. Read more

LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic at a ($439MSRP) to their growing product line.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far.

An auto brightness sensor is standard, as well as reversible mounting pins. The entire optic runs up to 2500 hours on a single AA battery. Waterproof, shockproof and fogproof the P7, weighing in at only 19 ounces, is up to the challenge of any mission.

Other key features include, an adjustable ocular focus, chemical rubber armor, 25mm ocular lens, auto shut off, 10 brightness levels, 30mm objective lens and eye relief of 3.25″. Read more

Binoculars Lineup with New 50mm Models

Setting the new standard for premium optical performance, the innovative Leica Ultravid HD-PLUS 50 mm binoculars are ideal for hunters seeking unparalleled brightness, power and clarity in a compact design. Coupled with Leica’s new HD/HT lens and prism elements and coatings, the Ultravid HD-Plus can peer deep into the early dawn or late dusk with brighter images than ever before possible.

The new Ultravid HD-PLUS 8×50, 10×50 and 12×50 models are the most compact binoculars in their class. In fact, they’re even more compact than some competitive 42 models. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company, announces their redesigned EL Range. Offering all the internal features of our EL Range introduced in 2011 but with new and improved ergonomics and accessories. The new EL Range 8×42 and 10×42 will be available in April 2015.

Improvements to the EL Range start with the development of the FieldPro package. The new easy to use rotating strap connector with a cord adapts perfectly to any movement using a bayonet catch that enables you to fit and switch the carrying strap and accessories quickly and silently. The redefined pressure point of the new, distinctive measurement button, helps measure the range accurately and comfortably even for extremely far away targets. The new Objective lens and eyepiece covers securely attach, while blending into the overall design of the body of the EL Range better. As a result of a more slip resistant design it allows easier use of the focusing wheel and diopter adjusting rings. Maximum stability is now achievable due to the rounded fins and additional thumb depressions, allowing longer observation time with less fatigue to the user. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian-based company is pleased to announce the introduction of the X5(i) Rifle Scope series. The X5(i) has been developed specifically with the long range shooter/hunter in mind. The X5(i) is a brand new design built for extreme precision on an exceptionally rugged platform.

The newly designed turrets allow for 20 MOA per revolution, have a viewing window to show the user what revolution he or she is on and the X5(i) has ¼ MOA point of impact adjustments.

At the heart of the X5(i) is a Spring Retention and Lever System that exerts the same pressure on both turrets from the inversion system regardless of positioning. This assures maximum accuracy and repeatability. There is up to 116 MOA of elevation adjustment inside of a 30 mm tube that yields a 5X zoom range. The elevation, windage, parallax turrets as well as inversion system are built from stainless steel components adding to the overall ruggedness of this scope for hunting or competitive purposes.

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