More than a year ago, Hawke began a complete brand review to update not only the identity, but also the products and the way those products are presented. Over the course of 2015 this new, fresh Hawke identity will be phased in.

The new brand identity and website supports the evolution of Hawke as a leader in sport optics design and innovation. In addition to the new look, Hawke is also introducing a new range of products that demonstrate the commitment to serving the American shooting sports enthusiast. As part of the rebrand the product families themselves have seen changes to make all product categories more consistent, and the full range of products clearly defined.

The new product offering, to be introduced throughout 2015, will include improved versions of popular models such as the Panorama and Airmax scopes, as well as new products like Vantage scopes and Endurance ED binoculars. Read more

Whether you’re looking for a new rangefinder, binocular, riflescope or fieldscope this summer, you can also look forward to fall with Nikon’s Spring Into Summer Savings promotion.

Now through June 21, 2015, outdoor lovers can take advantage of instant savings of $50 dollars on Nikon’s PROSTAFF 3i rangefinders, $30 on select PROSTAFF 5 and 7 binoculars, up to $40 on select PROSTAFF riflescopes and $80 on Nikon’s PROSTAFF 3 16-48×60 Fieldscope Outfit. Read more

Gene Lumsden and Legacy Sports are proud to introduce the new Nikko Sterling Panamax series of rifle scopes. The Panamax scopes were designed to be made light in overall weight with the mobile shooter in mind and offer an extremely Wide Angle Field Of View having a 20% larger viewing picture than other 1″ main tube scopes on the market today.

The extra-wide Field Of View not only offers the shooter a larger sight picture but also helps in visually steadying that picture at higher magnifications. Also, designed to transmit high levels of ambient light, all lenses are coated with our proprietary Micro Lux ETE Gen III lens coatings. These new glass surface multi-coatings will give you a higher-definition picture of viewing and take your overall optical clarity to a new level. The Panamax series scopes all come with the new Half Mil-Dot (HMD) reticle, making precise hold-over and wind correction quick and easy. These new scopes are available in three different variable magnification options starting in a 3-9×40, 3-9×50 and 4-12x50AO. Read more

When it comes to rifle optics, there are endless choices. There is a scope out there for every distance, time of day, and situation. This year, Leapers UTG has boldly stepped forward and designed a scope that excels in every role and scenario you could think of while still offering unprecedented accuracy and precision. Introducing a new 2-16X44 CQB/MRC IE Scope in UTG T8 series. “T8” represents the 8X zoom ratio which is a cutting edge technology in optics, challenging to design and manufacture. The UTG T8 optics first launched its 1-8X model, bringing excitement into the users community. This 2nd model further raised the bar in this line of optics built for Multi-Range Combat and Competition(MRC) purposes. Read more

Now Offering 1-6×24 and 2.5-12.5×42 Models

Wixom, MI—The Trijicon® AccuPoint® Series has firmly established itself as a Brilliant Aiming Solution™ for hunters and competitive shooters alike. AccuPoint riflescope fans have long desired enhanced versatility in low to medium power ranges. Satisfying consumer demand, Trijicon is now launching the 1-6×24 and 2.5-12.5×42 AccuPoint models.

Both new AccuPoint riflescopes feature an innovative fiber optic dial configuration, while maintaining the integrity and durability of the existing line. The 1-6x and 2.5-12.5x magnification ranges afford the shooter a multitude of LE/Military, competition, or big-game hunting applications. Read more

Wixom, MI— Trijicon® is renowned for providing Brilliant Aiming Solutions™ to military, law enforcement, hunters and shooters from all disciplines. New for 2015, the innovation continues with the introduction of the AccuPower™ riflescope series. From long-range competition to big-game hunting, expect the AccuPower riflescope line to be a superior magnified optic.

Generated from the success of the LED-powered Trijicon VCOG® and TARS™, the AccuPower series is designed for versatility with variable power offerings of 1-4×24, 2.5-10×56, 3-9×40 and 4-16×50. Integrating Aircraft-Grade Aluminum housing, superior quality glass lenses and advanced application-specific illuminated reticles, the AccuPower riflescope offers you the durability and dependability expected from Trijicon. Read more

GREELEY, Colo. (April 2015) — Quality optics can make your favorite springtime activities more enjoyable and Steiner is offering a free Mk5 800 lumen flashlight to anyone who buys any Wildlife XP or Commander binocular between April 1 and May 15, 2015.

Redeeming the free flashlight is simple. There are no coupons or rebate forms needed. Just register the product online and write a product review on the Steiner website at http://www.steiner-optics.com to receive a Steiner Mk5 flashlight ($235 value). Read more

Now through April 26, 2015, shooters looking for long-range and reliable accuracy will be able to save up to $80 on select Nikon PROSTAFF 7 and MONARCH 3 long-range riflescope models, including some Custom XR Turret Models. Read more