The original Jim Leatherwood designed military A.R.T. scope of the 1960’s was a 3-9x40mm scope…and was later produced by Leatherwood/Hi-Lux Optics as the M-600 sporting model for those shooters and hunters wanting to use the same auto-ranging and bullet trajectory compensating technology that was so effective in the hands of military sharpshooters. To meet the higher magnification needs of extreme long range shooters, the 6-24x50mm M-1200 was brought onto the market a few years later.

Both of these 1-inch tube A.R.T. models featured the Leatherwood “CAMputer” system, which could be calibrated to range a distant target, and at the same time automatically allow for the drop of the bullet. Using an A.R.T. scope simply required the shooter to use the ranging system built into the reticle to frame a target of known size…steady the hold on that target…and take the shot – or… “Frame…Aim…Shoot!”

A couple of years back, the M-600 was replaced by the 2.5-10x44mm updated and upgraded M-1000 model, built with a larger 30mm tube. Now, the Leatherwood M-1200 XLR has also been totally revamped – including the larger diameter scope tube and switching to a new “CAMputer” system, which is easier to use and more user friendly than the original Leatherwood system. The new system is also more compatible with a much wider range of popular cartridges as well – from the .223 Remington to the .50 BMG, for shots out to 1,200 meters. Read more

(MANSFIELD, TEXAS) Pulsar is known for producing the world’s first digital night vision riflescope – the Digisight. Over the years the Digisight has become a best seller worldwide. The company has strived to continually improve the riflescope, adding new features and enhancing its performance. New for 2015, the company is proud to announce the release of the Digisight 850 LRF, a digital NV riflescope featuring a built-in laser rangefinder. Read more

(Rochester, NY) – The world’s smallest and toughest rail mounted laser sighting system just got better. Designed to withstand the rigors of repeated fire on subcompact handguns, the LaserMax Micro has been a top seller since its introduction in 2010. Now offered in green and equipped with advanced features and programming, the MICRO-2-G represents the newest generation of Micro laser technology. Key innovations include multiple operating modes and a Quick-Change Battery Hatch™ with enables safe and easy on-board battery changes. A full five (5) hour battery life is safeguarded from inadvertent drain by a battery preservation mode deactivating the laser after 10 minutes idle. Soon, red and Infrared (IR) versions of the Micro II will join the MICRO-2-G to make the family complete. Read more

SWAROVSKI OPTIK manufactures optical products of the highest quality for outdoor enthusiasts worldwide, as part of the savings event they will offer customers special pricing on all current EL SWAROVISION binoculars.

Take this opportunity to save big and become part of the EL SWAROVISION family, or add to your collection, with special pricing on all current EL SWAROVISION binoculars from July 1 – November 15, 2015, at authorized SWAROVSKI OPTIK dealers in US and Canada only. Read more

NORTH CHESTERFIELD, VA., July 1, 2015 – Carl Zeiss Sports Optics, the world’s leading manufacturer in high performance sports optics, is pleased to announce their Summer “Field Days” promotion. From July 1st through August 31, 2015, ZEISS is offering huge savings on many of its most popular optics including the new TERRA ED Under Armour edition and Lost Camo binoculars. Simply purchase any of the following ZEISS products from an authorized ZEISS dealer during the promotional period and get a VISA gift card. Read more

Greeley, CO, (July 2015) – Take advantage of hot summer savings on some of Burris’ most popular hunting scopes with instant savings and rebates on select Eliminator® III, Veracity® and Fullfield™ E1 riflescopes.

From July 1 through December 31, 2015, hunters who purchase an Eliminator III 4-16x50mm or 3-12x44mm laser rangefinder riflescope will receive a $100 cash back rebate from Burris.
The rebate coupon can be found at point of purchase or by visiting the Burris website at www.burrisoptics.com/promotions. To receive the rebate, the completed form must be mailed to the specified address along with a valid receipt and the original UPC bar code cut from the product packaging by Jan. 30, 2016.

The Eliminator® III LaserScope is one of the most advanced riflescopes on the planet. Featuring the X96 reticle, it will range targets out to 1,200-plus yards and instantly provide a precise aiming point based on your exact ammunition and range.

Burris is also offering Instant Savings from $30 to $100 on a full range of Veracity and Fullfield E1 riflescopes. There are no coupons or rebate forms to worry about because the savings are received immediately at the point of sale. The promotion runs from July 1 to September 30, 2015. Read more

Fountain Valley, CA — SureFire, LLC, manufacturer of premium illumination tools and tactical products, introduces the 2211X WristLight. The robust, polymer-bodied 2211X is the lightest weight, most affordable member of SureFire’s groundbreaking WristLight family. Developed over years with input from active-duty police officers and other hardcore users, this compact, lightweight wrist-worn light boasts a proprietary reflector that shapes the light from its virtually indestructible LED into a wide, smooth MaxVision Beam™—ideal for closer-range tasks—at three useful levels: 300, 60, and 15 lumens. And because it’s strapped to your wrist, the 2211X is always ready for law enforcement and countless everyday-carry applications—and it won’t ever get dropped or left behind when you need it most. Read more

(MANSFIELD, TEXAS) Pulsar is known for producing the world’s first digital night vision riflescope – the Digisight. Over the years the Digisight has become a best seller worldwide. The company has strived to continually improve the riflescope, adding new features and enhancing its performance. New for 2015, the company is proud to announce the release of the Digisight 850 LRF, a digital NV riflescope featuring a built-in laser rangefinder.

Measuring distance at longer range is always a challenge, but the Digisight 850 LRF is ready for the challenge. With a maximum measuring range of over 400 yards and accuracy of ±1m, the built-in rangefinder allows you to estimate distance to your target long before the target sees you. The rangefinder features not only single mode on a single object, but also scanning mode, suitable for tracking fast moving targets or targets located far from each other. This makes the scope ideal for predator and varmint applications like hog and coyote hunting.

Other innovative features include the THD and AoE functions. THD shows true horizontal distance and is helpful for mountain landscapes, when shooting from high stands, taking into account the shooter’s angle of elevation (AoE) relative to the target. The ability to switch between units of measurement (m/y), and a selection of range finding indicators is also available in the riflescope’s menu. Read more

Leupold & Stevens, Inc. continues its commitment to American-based manufacturing and design by expanding its Beaverton, Oregon-based production capabilities.

“From the founding of our company in 1907, we have been committed to quality manufacturing and American craftsmanship,” said Bruce Pettet, President and CEO of Leupold & Stevens, Inc. “We are proud to continue our commitment to our American workforce, and this latest investment reinforces our belief in U.S.-made products and world-leading American optics.”

In late 2014, Leupold & Stevens expanded their manufacturing capabilities with a new Index MS40, which machines components used in Leupold® riflescopes and spotting scopes. The new Index MS40 has added an increased small-parts production by 20,000-30,000 units per week. Read more