Hawke® Optics has proven to be a worldwide leader in quality sporting optics that perform outstanding in the field while maintaining optimum value for the consumer. The company has steadily built a reputation for long-range shooting riflescopes that bring every feature a shooter could need, at a cost that outmatches the competition. The all-new Frontier 30 SF FFP and Sidewinder 30 SF FFP scopes bring first focal plane reticles that keep you on target at any range.

A first focal plane optical system is the choice of many long-range shooters who want flexibility in their optics. FFP scopes have the reticle positioned toward the turret of the riflescope and after the scope’s magnification system. What this does is change the visible size of the reticle when the shooter adjusts the riflescope’s magnification. The target image behind the reticle will stay in proportion to the reticle as the magnification is adjusted. With the reticle size and target size remaining constant through the magnification range, estimating bullet drop and range becomes easier and there is a direct correlation on accuracy.

When Hawke completely revamped the entire line of premium Frontier riflescopes for 2019, they brought every new feature to the three FFP scopes in the Frontier 30 SF FFP line. These scopes use index-matched lenses that offer exceptional clarity throughout the entire field of view with crisp, clear image transmission from edge to edge. All of the glass surfaces have 21 layers of advanced coatings for extreme light transmission. The Frontier 30 SF FFP scopes are built on a 30mm mono-tube chassis that is machined from high-grade aluminum. They have Hawke’s exposed Zero, Lock ‘n Stop turret that is resettable, lockable and feature a state-of-the-art return to zero feature. Being exposed, they give you easy access and, while this is a hunting scope, the design offers you a tactical style for dial-in accuracy. The side focus brings things in from 10- to 15-yards, depending on the model, out to infinity. As you would expect, the scopes are fully water, shock and fog proof and are nitrogen purged, making them durable and maintenance free. Read more

(MANSFIELD, TEXAS) – Pulsar is pleased to announce the much-anticipated firmware update for the Thermion and Axion series of thermal scopes and monoculars that adds sound to your device.The firmware 2.0 update is available for the Thermion XM, Thermion XP, Axion XM and Axion Key models. Pulsar always strive to enhance its products and offer the best possible user experience. The latest firmware greatly upgrades units’ functionality and adds excellent features based on our latest achievements in image processing and sound recording.

Sound recording – The long-awaited ability to record videos with sound is finally here. Now high-quality videos will record and replay sound so you can capture your full experience while using your device. Read more

Leica Sport Optics announces rebate incentive on compact laser rangefindersLeica Sport Optics, a global leader in the manufacturing of high-precision viewing instruments, is offering consumers an instant rebate on two of its premium handheld compact rangefinders.

The offer, which starts today and runs until March 31st 2020, will give an instant rebate of $100 on the Rangemaster CRF 2800.COM, reducing the selling price from $999 to $899; and $50 on the Rangemaster CRF 2700-B which reduces the price from $799 to $749. Read more

The fastest straight wall cartridge ever made now has the perfect optical partner. Straight out of the box accuracy with a reticle designed for the Winchester .350 Legend.Hawke® Optics, one of the worldwide leaders in high-quality, exceptional-performing, and high-value sporting optics, brings a new model to the popular Endurance 30 WA line. The 350 Legend reticle has been calibrated to allow for precision shots out to 300 yards, all while maintaining an exceptional field of view and 4-inchs of eye relief. The 350 Legend delivers impressive ballistic returns with soft recoil, lots of energy, and wide array of ammo offerings. Prepare for the 350 Legend to become a common name in the deer woods.

The 350 Legend reticle was developed around the popular Winchester .350 Legend round, which is a highly-effective straight wall cartridge, legal for hunting in most states. Adjustable for your specific ammo, this design provides a 100-yard-zero multiple aimpoints out to 300-yards, with 50-yard increments. Easy to zero and outstanding downrange accuracy with illuminated center point for all lighting conditions. The scope can also be used with 100m zero for metric aimpoints. The BDC .350 Legend reticle takes out the work when engaging from different distances. With crystal clear, and precise hold over points the 350 Legend scope allows the shooter the time needed to focus on proper and ethical shot placement. Read more

Enhanced glass clarity and optimized optical designsZLock™ locking windage and elevation knobs

ZStop™ elevation return to zero system

AutoLive™ motion activated reticle illumination

Lifetime warranty

HOUSTON, TEXAS – Primary Arms has just released their first Gold Series precision rifle scopes, starting with six models. Equipped with top quality, low-dispersion glass and innovative new turret technologies, the Gold Series is now available in 3 magnification ranges: 2.5-10×44, 4-16×50, and 6-24×50 variants. All are First Focal Plane (FFP) scopes.

“The Gold Series of scopes are a breakthrough in technology, bringing a new level of sophistication to our optics lineup,” says Marshall Lerner, CEO of Primary Arms. “All the new scopes in the Gold Series feature our exclusive, patent-pending turret design, bringing a quality and innovation unheard of at the price point.” Read more