NEWINGTON, N.H. – SIG SAUER, Inc., the world’s most renowned name in firearms, is pleased to introduce the ground-breaking BRAVO4 MegaView™ Battle Sight. The BRAVO4 Battle Sight is one of several product families contained within the all-new SIG SAUER offering of premium, high-performance electro-optics.The BRAVO4 is a fixed 4X prism-based battle sight that has been optimized for close-quarter battle to medium-range engagements where both target acquisition speed and situational awareness are essential. The prism-based BRAVO4 allows for compact overall dimensions and extreme ruggedness, while the premium aspherical lens optical design delivers superior image resolution. Read more

GREELEY, Colo. – Burris Optics is now offering a $100 rebate with the purchase of an Eliminator III LaserScope from now until December 31, 2016.

The revolutionary Eliminator III features a built-in laser rangefinder and bullet drop compensator that automatically calculates the perfect holdover for your exact ammunition. Known for delivering extreme accuracy at extreme ranges, the Eliminator III can knock down targets out to 1,200-plus yards, even in low light conditions. With a 4.7 star rating from customers, you can’t go wrong with the Eliminator III. Read more

The pinnacle of the high-end spotting scope landscape

Razor® HD Spotting Scopes: Vortex® Optics new Razor HD Spotting Scopes set a new standard in high-end optical technologies, precision craftsmanship and ultra-sleek functionality— the result—one of the finest spotting scopes on the market. Period. Read more

The ultimate red dot reflex sight, designed by Lt. Col. (Ret) Mikey Hartman, IDF sniper and founder of the sharpshooting and marksmanship school of the Israel Defense Forces, now available at retailers.

Pompano Beach, FL – Hartman Ltd., an optics company co-founded by Lt. Col. (Ret) Mikey Hartman of the Israeli Defense Force (IDF) and founder of the IDF Marksmanship and Sharpshooting School, is proud to announce the arrival of the MH1 reflex sight to retailers across the U.S. The game-changing features of the patent-pending MH1 sight have been specifically designed to meet and exceed the demands of military, law enforcement and sportsmen around the world. The Hartman MH1 reflex sight is distributed exclusively in the U.S. by CAA. Read more

The latest installment in the Spartan Series.Spartan™ Light & Laser Sets New Record for LaserMax

(Rochester, NY) – Beginning this week, LaserMax will begin its first shipments on the second addition in their award winning Spartan series, the Spartan™ Light & Laser. LaserMax has once again sold out their first production run for a new product introduction. Spartan™ Light & Laser has also broken the previously held record for the first Spartan series presale volumes.

Capitalizing on the most visible wavelength in the color spectrum, Spartan Light & Laser delivers 120 Lumens of groundbreaking Mint Green™ LED light and quickly adapts to a multitude of rail platforms with exclusive Rail Vise Technology. Lasers come in vivid red or daytime green. This is LaserMax’s first offering that uses a readily available AAA battery. Spartan Light & Laser packs vital target identification and illumination capabili- ties into the smallest housing available today. Protected by a 5-year warranty, Spartan™ Light & Laser are priced for every shooter’s budget at just $175 for red (SPS-C-R) and $215 for green (SPS-C-G). LaserMax is now accepting pre-orders for the next production run. Read more

Henderson, NV – Hogue, Inc., is proud to announce the newest additions to their growing line of Laser Enhanced (LE) Grips. Revolver grips for Smith & Wesson’s round butt K/L and J Frames are now in stock. “For years our customers have been asking for Hogue Grips with lasers,” said LE Grip designer and managing partner Jim Bruhns. “We have expanded our line of Hogue LE Grips to include models for Smith & Wesson K, L and J Frame owners in direct response to customer demand.” Read more

Do you have “fuzzy sight syndrome”? Are you frustrated because you can no longer make out your sights AND the target when aiming a rifle, handgun, or bow? Simply apply the EyePal to any glasses and you’ll be back in focus and on target! The EyePal provides a small image where everything is in focus. This is particularly useful to shooters who have limited near vision but have good far vision. Read more

OVERLAND PARK, Kansas – Weaver, an industry leader in high-performance optics and mounting systems for more than 80 years, continues its quest to revitalize the Grand Slam series and rewrite optics history by introducing the new Grand Slam Riflescope with MultiStop Turret.The revolutionary MultiStop Turret system lets shooters build their own custom ballistic turret for a fast, precise hold on distant targets, and then reconfigure it for different loads and firearms.

Designed to ensure accuracy and eliminate hold-over, color-coded bands on the turret can be adjusted to perfectly match any load. Simply turn the turret to the band color that corresponds to the correct distance, hold dead-on and watch your target tumble. Read more