OVERLAND PARK, Kansas – Weaver, an industry leader in high-performance optics and mounting systems for more than 80 years, continues its quest to revitalize the Grand Slam series and rewrite optics history by introducing the new Grand Slam Riflescope with MultiStop Turret.The revolutionary MultiStop Turret system lets shooters build their own custom ballistic turret for a fast, precise hold on distant targets, and then reconfigure it for different loads and firearms.

Designed to ensure accuracy and eliminate hold-over, color-coded bands on the turret can be adjusted to perfectly match any load. Simply turn the turret to the band color that corresponds to the correct distance, hold dead-on and watch your target tumble. Read more

NORTH CHESTERFIELD, VA., July 20, 2016 – Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is pleased to announce three added models of rail mount scopes to the super premium Victory V8 line. This additional premium feature from ZEISS enables simple and quick mounting of the riflescope without any adhesion problems associated with a ring and base combination. A rail mounted system also allows the user to easily remove the scope and replace it. Rail mounted models eliminates the risk of compression or damage to the scope tube, making it the most practical and precise mounting system for riflescopes.Available Rail Mount Models:
V8 1-8×30 ill #60
V8 1.8-14×50 ill #60 ASV/BDC Turret – Elevation
V8 2.8-20×56 ill #60 ASV/BDC Turret – Elevation Read more

OVERLAND PARK, KS – Bushnell, an industry leader in high-performance optics for more than 65 years, now offers its proven Elite Long Range Hunting Scope (LRHS) with an illuminated reticle to help hunters quickly put their aiming point on target in all light conditions, even at extreme distances.Like the original LRHS, the new LRHSi 4.5-18x 44mm riflescope is built specifically to give long-range hunters unparalleled accuracy. It features a first focal plane G2H-i mil-based illuminated reticle, which allows hunters to range targets at any magnification and easily make critical hold adjustments with .1 mil clicks. Plus, the low-profile, target-style elevation turret with RevLimiter zero stop allows shooters to quickly return to zero without dialing past.

The LRHSi also offers a fast-focus eyepiece and side-parallax adjustment to retain a crisp, clear sight picture at any range. Aiding in visual performance, the lens’ patented RainGuard HD coating creates a permanent barrier that beads water to scatter less light and give a clear view in conditions that would render untreated optics unusable. The scope is also Argon-purged for ultimate waterproof integrity. Read more

Shock-and-awe doesn’t have to obscure your vision(MANSFIELD, TEXAS) – The Firefield AR Laser-Light Designator (FF25001) allows fast target acquisition without compromising your sight-picture or field of view. Firefield’s workhorse, IPX4 weatherproof laser-light system incorporates a precision 5mW green laser with an intense 180 lumen white LED for shock-and-awe performance. Whether your objectives sweep you into high-stakes, close quarter situations or an evening afield in pursuit of predators, this laser-light combo works double-time to achieve victory.

While the shockproof aircraft-grade 6061-T6 aluminum body keeps electrical and mechanical components safe, the low profile design ensures your field of view, sight picture and most importantly, sight alignment are never obstructed while keeping both light and laser directly in-line with your rifle barrel. Designed for Weaver rail mounting, the Firefield AR Laser-Light Designator also fits perfectly on a picatinny rail.

With visibility up to 50 yards during the day and 600 yards at night, 1 MOA click-value windage and elevation adjustments and 15 hours of battery runtime on a single CR123 battery, the Firefield AR Laser-Light Designator has your victory in sight. Read more

COTTONWOOD, AZ—LaserLyte®, innovators in firearms laser technologies, are now offering custom-fitting Trigger Guard Lasers (TGL) for Ruger’s LC-family of pistols. Perfect for concealed carry, these bright red laser sights fit Ruger LC9, LC9s, LCP and LC380 handguns. Read more

GREELEY, Colo. — For 2016, Steiner is pleased to announce the P4Xi 1-4×24 mm riflescope that has been available to law enforcement personnel will now be offered to the general public. The new American made scope is ideal for 3-gun competition rifles or personal defense weapons.This rugged, close-combat P4Xi riflescope offers clear images and a fast-action P3TR reticle to tackle everyday use. The illuminated reticle offers 11 different levels, five daytime, four low light and two night vision settings, with an OFF position between each setting, making the riflescope perfect for any need that may arise, day or night.

The P4Xi offers true 1X magnification for both-eyes-open shots, and 4X zoom for engaging targets out to 400 yards to be used with any tactical rifle in any situation. Read more

(MANSFIELD, TEXAS) – Delivering high-performance optics in a rugged yet lightweight, aircraft-grade aluminum body, the Sightmark Core SX Series is designed for demanding specialty hunting and shooting applications. The Core SX Series’ finally deliver precision quality optics options for serious professionals, hunters and shooting enthusiasts choosing to employ slightly less traditional methods.All Core SX scope models are IP67 waterproof, dustproof, shockproof and fog proof for uncompromising reliability even in extreme environments. The Core’s 30mm tube is constructed entirely of 6061-T6 aircraft-grade aluminum. Finely etched reticles, parallax and MOA adjustments, and advanced scratch-resistant, fully multi-coated lenses bring your outdoor pursuits into razor-sharp focus. Read more

(MANSFIELD, TEXAS) – Adjusting optics from close- to mid-range on the fly has always been challenging, especially under high-stress operations and high-stakes competitive matches. Sightmark Flip-to-Side Magnifier Mounts swing into action to resolve this issue in less than a second without compromising your movements or ability to quickly acquire and engage targets.Built rugged to stand up to the abuse of military, law enforcement and hardcore professional competitors, Sightmark’s Flip-to-Side Magnifier Mounts boast heavy-duty aluminum 6061-T6 construction and a hardened anodized matte black, anti-reflective finish. Read more