NORTH CHESTERFIELD, VA – Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is pleased to announce the all new, VICTORY V8 illuminated riflescope line. Models include; 1-8×32, 1.8-14×50, 2.8-20×56 and 4.8-35×60. Select models include the new bullet drop compensator ASV, which is a 9 engraved ring system that allows each user to match the appropriate ring to their specified long range ballistics. Also included is a certificate for a free custom engraved KENTON ballistic turret ring ($149.00 retail value ) that will be built to exactly match a chosen caliber and load, a set of industry leading and award winning TALLEY signature rings ($149.00 retail value) and a SWITCHVIEW magnification “high-speed” throw ring ($60.00 retail value), for extremely fast magnification change and target acquisition. Read more

Designed in close collaboration with the Israeli Defense Forces, the Meprolight Mepro M21 self-illuminated day/night sight is always on and always ready. The M21 is standard issue to the Israeli Defense Forces troops, that’s why it’s built to withstand the harshest combat conditions. The M21 reflex, self-powered day/night sight is trusted by top military and law enforcement agencies worldwide.Featuring a large, 30mm FOV, shooters are able to quickly acquire targets while both eyes remain open. The sight is powered by fiber optic and tritium technology, which requires no batteries! The armored designed can withstand all weather and temperatures, from 50 degrees Fahrenheit below zero upwards of desert conditions topping at 150 degrees; the M21 is built to be as tough as you are. Read more

GREELEY, Colo. — Competitive shooters have come to rely on Steiner for high-quality, dependable optics and shooting accessories. Continuing that tradition, Steiner has launched the new line of T-Series Rings for both 30 mm and 34 mm scope tubes.T-Series Rings are made in the U.S.A. and offer the perfect mounting solution for precision riflescopes. The rear ring incorporates a bubble level with a blue liquid to help shooters maintain a perfectly level shooting platform for consistent, repeatable accuracy. The rings are available in Low, Medium, High and Extra High heights.

Steiner’s T-Series Rings are machined from rugged aluminum alloy for an extremely durable yet lightweight mounting solution. They can be mounted on any Picatinny-style rail, and the 34 mm rings are drilled and tapped to accept a reflex sight or riser mount. Read more

Viridian® announced today at SHOT SHOW 2016 the introduction of a new line of weapon-mounted LED illuminators that further enhance the company’s market leadership position. “Viridian has been the pioneer and leader in green laser sight technology for the past decade, and now we’re taking all that know-how to launch this exciting new, feature-rich line of LED long range illuminators.” said company President/CEO Brian Hedeen.”The Illuminator Series™ consist of three different models of weapon-mounted lights that are available in four different CREE® LED color configurations.” said company Director of Marketing Mike Dinndorf. Green and red light versions are ideal for hog/varmint hunting and blood tracking while the white and IR models suit the needs for law enforcement, home defense or those with night-vision equipment. “This is a dream product; especially for hog hunters who require dependable, long-range illumination at night to ensure target identification without spooking their prey.”

Viridian’s new Illuminator Series includes the V-100™, V-200™ and V-300™; with the V-300 boasting an electronic Power Zoom™ feature that allows the user to focus the intensity of the beam with the just the touch of a finger. Each model ships complete with three different mounts, batteries, remote tail cap and tool kit and are available in green, red, white and IR versions. The Illuminator Series are currently in stock and ready to ship. Read more

TLR-1 HL®, TLR-2 HL® and TLR-2 HL® G Now Each Offer 800 LumensEAGLEVILLE, PA – Streamlight® Inc., a leading provider of high-performance lighting and weapon light/laser sighting devices, announced that it increased the light output of three TLR® gun-mounted high lumen (HL) lights, the TLR-1 HL®, the TLR-2 HL® and the TLR-2 HL® G. Each of the models now delivers 800 lumens of blinding white light.

The upgraded models give tactical, outdoor and other users full situational awareness by delivering extreme brightness in a wide beam pattern, similar to that of a flood light. The TLR-2 HL also is equipped with a 640-660 nanometer integrated red aiming laser for long-range targeting, while the TLR-2 HL G features a 510-530 nanometer green aiming laser, to improve focusing on targets, particularly in daylight. All three models also feature strobing capability. Read more

MONTEREY, Calif. —The Steiner eOptics Division announces the DBAL-A4, a four function aiming and illuminating device that allows users to target and observe in both the visible and invisible spectrums. The DBAL-A4 combines four illuminators into one rugged, battle-ready unit: visible green laser, IR laser, IR illuminator, and white light.Based on the very successful track record of the DBAL family, the new DBAL-A4 includes battle proven components and features customers depend on. Simple switching, visible override, and patented illumination technology are combined into a compact and rugged device worthy of the DBAL name. Industry and military experts that have long utilized the Steiner DBAL-A3 (with visible and IR laser and IR illuminator) and coupled it with the Steiner Mk4 Battle Light for white light illumination, now have a one-unit solution in the DBAL-A4, reducing size and weight while significantly improving mission effectiveness. Read more

GREELEY, Colo. — Burris Optics’ Eliminator® III LaserScope®, the most innovative and effective hunting scope in the world, now features a Remote Cable Switch on the popular 4-16x50mm model to activate the On/Range button from any position the shooter desires.The cable is flexible and stretches from 14-24 inches in length. With connection ports located on both the left- and right-hand side of the scope, the Remote Cable Switch can be mounted in virtually any position for ultimate convenience when hunting or shooting at the range.

Eliminator III LaserScopes provide precise trajectory compensation for your exact ammunition and range. Once you program the scope with your cartridge’s ballistic information, the Eliminator III will calculate the perfect holdover at your exact distance, estimate wind drift, and provide you with a bright red aiming dot for extreme accuracy out to 1,200 yards.

MSRP on the new Eliminator III LaserScope with the Remote Cable Switch is $2,039.00. Read more

Vortex takes riflescope lens protection to another level with their new Defender Flip caps. High-quality components and purpose-specific materials deliver stand-out durability—a welcome attribute for shooters who have been searching for a better option.Super-stout stainless steel spring and pin guarantees operational reliability. Eyepiece covers boast three stop positions. Vertical stop is ideal for use with one of Vortex’s all-new Dope Disks™. The optional Dope Disk is fully customizable with user-specific ballistic data and fits directly into the eyepiece cap. Provides ultra-convenient access and viewing of drop numbers from the shooting position. 45-degree stop offers a secondary viewing position. Pushed all the way forward, the 270-degree stop lays flat and locks out of the way. Objective caps have two stops and lock flat out of the way as well. Read more

LaserMax’s award winning Guide Rod Laser™ technology will now be offered in Green for the Sig Sauer P226 and P229 platforms. Scheduled for debut at the 2016 Shooting, Hunting, Outdoor Trade (SHOT) Show in Las Vegas, the LMS-2261G and LMS-2291G combine higher visibility with the most ruggedized laser sighting platform ever devised.Green lasers operate in a band of the light spectrum most visible to the human eye and therefore are uniquely suited for laser sighting devices. Appearing brighter through the broadest range of lighting conditions, LaserMax’s Green Guide Rod Laser constitutes the most advanced laser sight in this increasingly popular wavelength.

For over a quarter century, LaserMax’s pioneering laser sighting systems have provided a decisive combat advantage to professional operators and armed Americans at home and abroad. LMS-2261G and LMS-2291G will arrive to retailers early 2016 with an everyday selling price of $349. Read more

MONTEREY, Calif. — New from Steiner’s eOptics division is the SBAL-PL, one of the most compact and lightweight pistol-mounted green laser and white flashlight combinations available today.The SBAL-PL combines a battlefield proven green laser module with a new, high output, 500-lumen flashlight for rapid target acquisition and aiming.

The SBAL-PL’s low-parallax allows the operator to minimize the differential between point-of-aim and point-of-impact for increased accuracy at varying ranges. Read more