Steiner Now Offers The All New HX Binocular Series


GREELEY, Colo. — Steiner is taking its hunting binoculars to a whole new level with the introduction of the HX Series. As a leader in optical innovations, Steiner’s HX Series provides users with four variations – 8×42, 10×42, 10×56 and 15×56.The HX Series offers a new optical design that provides users with bright, crisp images and an extended field-of-view, giving you everything you need in a hunting binocular. Read more

Burris Optics Introduces M.A.D. Knob System


GREELEY, Colo. — For 2016, Burris Optics has developed the new Modular Adjustment Dial (M.A.D.) System, allowing shooting enthusiasts to choose from competition-style exposed knobs or capped knobs on both windage and elevation adjustments in any combination they desire.The complete windage and elevation turret adjustment system on select XTR II™ and Veracity® models has been re-engineered to accept the M.A.D. System knobs. Read more

Vortex Optics for ARs


Simple—Fast—Effective—Point and Shoot. When you boil it down, those are the advantages of a red dot sight. And that’s what the SPARC AR delivers – all in a durable, lightweight, compact and ultraclean package.Digital rear-facing controls for power and dot brightness in the base offer quick access and are viewable from the shooting position. 2 MOA dot diameter promotes precise point of aim. Automatically returns to last dot intensity used when powered up.Fully multicoated optics ensure optimal light transmission in critical low light conditions. Type III hard anodized aircraft-grade aluminum body. Rubber-armor-housing sleeve features integrated flip caps that nest together out of the way when not in use.

Unlimited eye relief and parallax free, the SPARC AR gets shooters on target fast. Unit automatically shuts off after 12 hours to prevent accidental battery rundown and operates using a common AAA battery.

Vortex Optics new Spitfire AR


Built from the ground up specifically to maximize the quick-handling performance of AR-platform rifles, Vortex’s new Spitfire AR 1X riflescope delivers incredible optical quality and ultra-fast functionality in a lightweight, streamlined package.The generous, parallax-free, sight picture and forgiving eyebox gets shooters on target effortlessly—even in high-stress scenarios.

Rear facing power and illumination-intensity controls are easy to access, simple to operate, stay visually present from the shooting position and are protected from incidental contact. Ten intensity levels let you adjust to perfectly match ambient light conditions. Runs off a single, common, AAA battery. And since the DRT (Dual Ring Tactical) reticle is etched directly on the prism, shooters always have a point of aim— regardless of whether or not the illumination is engaged.

Additional yardage-marked turret cap (ballistic-matched to the 5.56 cartridge) included. Allows the shooter to swap out the factory-installed cap for rapid dialing at longer known distances.

Fully multi-coated lenses offer up bright views. Flip caps keep lenses protected and free of dirt, dust, and debris when not in use. Shockproof construction withstands recoil and impact. Nitrogen gas purging with O-ring seals guarantee fogproof, waterproof performance. It has a 40.4 mm mounting height and hard-anodized matte-black finish.

At 11.2 ounces, the lightweight Spitfire AR excels in close to medium range shooting applications where speed is of the essence, making it the ideal choice for AR shooters who need to get on target fast.

Vortex® Optics Razor™ HD LH Riflescopes


Top-tier glass and precision machining in an ultrasleek, lightweight package, define the Razor HD LH. Simple, yet elegant, this riflescope is built to exceed expectations— no matter the person or extreme hunts they take it on.HD (High Density) extra-low dispersion glass, an APO apochromatic lens system, XR Plus premium fully multi-coated lenses and ArmorTek® on exterior lenses combine to deliver stunning image quality. Tack-sharp resolution from edge to edge, coupled with its ultra-forgiving eyebox, serves up a sight picture nothing short of impressive. Read more

New Leica Geovid-R Rangefinding Binoculars


Introducing Leica Sport Optics new premium entry-level Geovid-R rangefinding binoculars, designed for hunters who want Leica’s proven field performance at a value price. With prices starting at just $1,749, the new Geovid-R opens up an opportunity for cost-conscious hunters to experience Leica’s heritage of performance, quality and precision. The Geovid-R will be available in 8x and 10x42mm and 8x and 15x56mm versions.

The Geovid-R boasts the same DNA as the field-proven, award-winning and best-selling Leica Geovid BRF, HD, and HD-R product lines.

Common features include:

  • Simple one-button, no programing operation
  • Full binocular functionality
  • Proven rangefinding performance
  • Leica optical design and performance
    • Line of Sight (LOS) ranging 10 – 1200 yards
    • Effective Horizontal Range (EHR) functionality 10 – 600 yards
    • Fully multi-coated lenses
    • High Durability Coating (HDC®) external lens coatings

Combining an innovative ballistics function with Leica’s demonstrated reliability and outstanding properties, the Geovid-R offers hunters valuable benefits, particularly for angle shots and when shooting in difficult terrain. Read more

Bushnell Introduces New No Questions Asked Lifetime Warranty


Bushnell® is an industry leader in high-quality optics that are waterproof, fog-proof and shock proof. Now, consumers can add bear-snack-proof, crazy-brother-in-law-proof and even rough-handed-airline-proof to the list of attributes. Regardless how your scopes, binoculars and spotting scopes get wrecked, Bushnell has one response: “Yes, that’s covered.” The all-new No Questions Asked Lifetime Warranty applies to all riflescopes, binoculars and spotting scopes in the Trophy®, Trophy® Xtreme, Legend®, Elite® and Elite® Tactical lines.”It’s our absolute, everlasting pledge to honor our customers,” said Jordan Vermillion, Bushnell Global Director for Optics. “We’re proud of our products and we are willing to guarantee complete satisfaction. We promise to repair or replace our product and ship it back at absolutely no charge.”

The new No Questions Asked Lifetime Warranty launched at the 2016 Archery Trade Association Show in Louisville, Kentucky. The new warranty is fully transferable and covers accidental damage as well as defects in materials and workmanship. No receipt or warranty card is needed. Bushnell will simply repair or replace the product with one of equal or similar value and/or specifications. Plus, unlike many competitors, Bushnell will return the product with no shipping or handling charges. It’s the best warranty in the business, and it’s only from Bushnell. Read more

Crimson Trace ShockStop™ System Tames Recoil


(Wilsonville, OR)— When nearly every self- and home-defense handgun is fired, most shooters dislike one common element—the bone-rattling recoil that often follows when the trigger is tripped. Now, Crimson Trace introduces its new ShockStop™ System, an anti-vibration material that gives a soft but non-tacky feel coupled with a uniquely designed heel pocket to help further reduce felt recoil.Available on the company’s new LG-350 (red) and LG-350G (green) Lasergrips®, the ShockStop System is the most comfortable pistol grip available on the market—period.Crimson Trace’s new LG-350 and LG-350G Lasergrips are designed to fit Smith & Wesson’s popular J-frame round-butt revolvers. These Lasergrips are precision engineered with soft rubber panels on the front and rear segments to increase the shooter’s in-the-hand comfort while enhancing control and reducing felt recoil. The Lasergrips’ more rigid middle section panel is designed to further enhance stability and increase control. Read more

Kinetic Concealment Introduces New Laser Light Combo


(Jackson, TN) – Kinetic Concealment, manufacturers of premium neoprene-backed leather-hybrid holsters is pleased to announce the addition of the LC-01 Laser Light Combo to their accessory line up.The LC-01 Laser Light Combo is the end product of one solid year of research and development from Kinetic Concealment. The LC-01 is the perfect compliment to any railed pistol of rifle being used in low-light conditions and is packed with features found in most higher-end products.

LC-01 comes standard with a 200 lumens LED flashlight with high, low and strobe settings, as well as a high-powered green dot laser that can be used with or without the flashlight feature. Both the flashlight and the laser can be operated using the ambi-push button on and off switch from the wing-ends of the LC-01. The green dot laser can also be operated using the optional pressure switch that is included. The LC-01 operates using two CR123 batteries (included) and has a quick release push button back plate for easy battery exchange.

MSRP on the LC-01 is only $89.95. Read more

Crimson Trace Releases New Laserguard Pro


(Wilsonville, OR)– Crimson Trace continues its leadership position in the firearms laser sight and light accessory categories with the release of the Laserguard Pro®–a light and red laser sight combination (model # LL-801) designed specifically for Smith & Wesson’s Shield semi-auto pistol. The advantages of this product include: ease of operation with Crimson Trace’s Instinctive Activation™, ease of transferring between modes, secure attachment on the pistol’s trigger guard, and a singular optic design incorporating the laser sight and bright light. The product will be avaialable in all channels in Q2 with an Manufacturer’s Suggested Retail Price of $279. Read more

SureFire Ups V-Series White-Light Outputs


SureFire V-Series White-Light Outputs Increase SubstantiallyFountain Valley, CA — SureFire, LLC, manufacturer of high-end illumination tools and tactical products, has upgraded its line of revolutionary V-Series LED flashlights and WeaponLights—which provide both white light and infrared illumination from one sealed head—to dramatically improve the amount of white light they generate. V-Series lights now produce up to 133 percent more white-light output, thanks to improved efficiency in the LED emitters they use. One-battery, three-volt V-Series lights, which previously generated 120 lumens of white light, now produce 250 lumens; two-battery, six-volt versions now produce 350 lumens, a 200-lumen increase from their previous maximum output of 150 lumens. Read more
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