Nikon Sport Optics is pleased to announce the release of the all-new PROSTAFF 7 Riflescope series. This new riflescope is a dream come true for hunters who’ve been looking for a high quality, do-it-all scope that they can pair with a rifle and use reliably year after year.

Because the PROSTAFF 7 riflescope has a 30mm main body tube, it provides a wider maximum internal adjustment range (90-140 MOA depending on model), which is useful for dialing in the elevation and windage adjustments needed for long-range shots. The PROSTAFF 7 sports Nikon’s Spring-Loaded Instant Zero-Reset Turrets that allow the user to return the turrets to the zero mark after sighting in, so that subsequent adjustments are simpler.

Whether the situation calls for a long-range shot or a close-range shot, the PROSTAFF 7 has you covered, thanks to a 4-time zoom ratio on all models. Each magnification is offered with either a Nikoplex or BDC reticle. The BDC reticle utilizes a unique set of circles as aiming points for various ranges and is most effective when used with Nikon’s Spot On Ballistic Match Technology.
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Wixom, Mich. — Trijicon® takes the science of the red dot sight to the next level with the Trijicon Miniature Rifle Optic or MRO™, a red-dot sight tough enough for combat, the mean streets of law enforcement, competition shooting or hunting in the harshest of environments. Light and rugged, the Trijicon MRO mounts easily, zeros quickly and adapts to almost any shooting scenario.

With its large objective lens and shortened optical length, the MRO virtually eliminates the “tunnel vision” or tube-effect common to so many red dot sights. The 2 MOA dot is bright and crisp, and is perfectly sized for fast target acquisition at CQB distance out to extended ranges.

The MRO features eight brightness settings, including two that are night vision compatible, plus one extremely bright setting for use with lights or in very bright outdoor conditions. And, it gets an amazing five (5) years of continuous use on a single 2032 battery! Read more

For more than a decade, Nikon’s Buckmasters line of riflescopes has been the trusted optic for avid American deer hunters. Now, the tradition continues with the announcement of the new Buckmasters II riflescopes – two well-equipped additions to the Buckmasters line-up that will be favorite among the next generation of deer hunters.

The Buckmasters II riflescope comes in either 3-9×40 or 4-12×40 with matte black finish.
Each model offers users the brightness and clarity of Nikon’s Fully Multicoated lenses. Sight-in is made easy with precise ¼-inch @ 100 yards reticle adjustments and thanks to Spring-Loaded Instant Zero-Reset turrets, the turrets can be returned to the zero-mark after sighting in to make in-the-field adjustments incredibly simple. The Buckmasters II also has a 100-yard parallax setting, generous eye relief and is waterproof, fogproof and shockproof. Read more

As if superior optic performance and precise ranging ability weren’t enough, you can now receive a $300 performance award with your purchase of a new state-of-the-art Leica Geovid HD-B rangefinding binocular (model #40047 or 40049) between Aug.1 and Oct. 31, 2015. Read more

Overland Park, KS- Bushnell®, an industry-leader in high performance sports optics for more than 65 years, has introduced two new night vision binoculars in the Equinox™ Z product line. These digital night vision binoculars offer outstanding optical clarity, ultimate illumination and unmatched field of view. Both units are packed with a host of features, including digital zoom, image capture and video recording.

Perfect for game observation and home security, they are available in 2x40mm and 4x40mm configurations. Equinox Z binoculars are constructed with a rugged, water-resistant housing. They have a glass objective lens and multi-coated optics for crisp, clear images. Equinox Z binoculars feature 1-3x digital zoom, adjustable IR settings and daytime color viewing with a viewing distance of up to 500 feet in the 2x40mm model and 750 feet in the 4x40mm version. Both units are powered with AA batteries for added convenience and cost savings.

In addition, the binoculars include image and video capture modes that allow users to record video and still images to be later downloaded to a computer. These devices also allow the user to select from multiple LCD brightness settings to select the best display intensity for current ambient light conditions.

The Equinox Z 2x40mm binocular sells for an estimated retail price of $499.00 and the 4x40mm unit for $549.00. Read more

Free Aimpoint® Micro T-1 with purchase of eligible LWRCI™ rifles through August 31, 2015.

Chantilly, VA – Aimpoint, the originator and worldwide leader in electronic red dot sighting technology since 1975, has partnered with LWRC International to offer consumers an outstanding value-with-purchase opportunity. Through August 31, 2015, consumers purchasing a new rifle from an authorized LWRCI dealer will receive an Aimpoint Micro T-1 red dot sight (retail value $889.00) for free, via a mail-in rebate. This promotion applies to the following LWRCI rifles: IC-5.56, SIX 8-6.8 SPC, and R.E.P.R. – 7.62 models.

Fulfillment is being handled by LWRCI, and requires submission of a rebate request form, federal form 4473, proof of purchase receipt, and UPS sticker. Rebate forms can be downloaded at www.lwrci.com/aimpointpromo. LWRCI will ship the optic to the dealer within 4-8 weeks of receiving complete information. All requests for rebate optics must be postmarked and received no later than September 30, 2015 in order to qualify. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK announces the release of the improved EL binocular family with SWAROVISION technology. With the inclusion of the new FieldPro Package and other features, users will enjoy the best EL’s yet. In the U.S. and Canada, the new EL Family will be available in November 2015. Read more

Wyoming – LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic is now shipping to distributors and is available for purchase.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far. Read more

What would you do with an extra 20 minutes? Well at Warne Scope Mounts, we’re giving you an extra twenty minutes of angle in elevation with our New LRSKELTG Precision MSR Mount. Designed with long range shooters in mind, we have taken our competition winning RAMP & XSKEL mounts and machined a 20MOA channel through the scope bed using cutting edge technology. This allows you to reach out farther, compensating for over 200 inches of bullet drop at a 1000yds. This increase in bullet drop compensation gives most scopes 25% – 75% or more usable elevation adjustment. An all-aluminum chassis and caps, joined with steel fasteners and threaded inserts allows for a consistent and dependable mounting surface to the flat top rail on your upper. Available in 1″, 30mm, 34mm, and finished in Cerakote Tactical Gray, the New LRSKELTG gives you the rugged, Return to Zero reliability you come to expect from Warne Scope Mounts. Maximize your rifle’s long range potential with the LRSKELTG, and see what you can do with an extra 20 minutes. Read more