As if superior optic performance and precise ranging ability weren’t enough, you can now receive a $300 performance award with your purchase of a new state-of-the-art Leica Geovid HD-B rangefinding binocular (model #40047 or 40049) between Aug.1 and Oct. 31, 2015. Read more

Overland Park, KS- Bushnell®, an industry-leader in high performance sports optics for more than 65 years, has introduced two new night vision binoculars in the Equinox™ Z product line. These digital night vision binoculars offer outstanding optical clarity, ultimate illumination and unmatched field of view. Both units are packed with a host of features, including digital zoom, image capture and video recording.

Perfect for game observation and home security, they are available in 2x40mm and 4x40mm configurations. Equinox Z binoculars are constructed with a rugged, water-resistant housing. They have a glass objective lens and multi-coated optics for crisp, clear images. Equinox Z binoculars feature 1-3x digital zoom, adjustable IR settings and daytime color viewing with a viewing distance of up to 500 feet in the 2x40mm model and 750 feet in the 4x40mm version. Both units are powered with AA batteries for added convenience and cost savings.

In addition, the binoculars include image and video capture modes that allow users to record video and still images to be later downloaded to a computer. These devices also allow the user to select from multiple LCD brightness settings to select the best display intensity for current ambient light conditions.

The Equinox Z 2x40mm binocular sells for an estimated retail price of $499.00 and the 4x40mm unit for $549.00. Read more

Free Aimpoint® Micro T-1 with purchase of eligible LWRCI™ rifles through August 31, 2015.

Chantilly, VA – Aimpoint, the originator and worldwide leader in electronic red dot sighting technology since 1975, has partnered with LWRC International to offer consumers an outstanding value-with-purchase opportunity. Through August 31, 2015, consumers purchasing a new rifle from an authorized LWRCI dealer will receive an Aimpoint Micro T-1 red dot sight (retail value $889.00) for free, via a mail-in rebate. This promotion applies to the following LWRCI rifles: IC-5.56, SIX 8-6.8 SPC, and R.E.P.R. – 7.62 models.

Fulfillment is being handled by LWRCI, and requires submission of a rebate request form, federal form 4473, proof of purchase receipt, and UPS sticker. Rebate forms can be downloaded at www.lwrci.com/aimpointpromo. LWRCI will ship the optic to the dealer within 4-8 weeks of receiving complete information. All requests for rebate optics must be postmarked and received no later than September 30, 2015 in order to qualify. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK announces the release of the improved EL binocular family with SWAROVISION technology. With the inclusion of the new FieldPro Package and other features, users will enjoy the best EL’s yet. In the U.S. and Canada, the new EL Family will be available in November 2015. Read more

Wyoming – LUCID Optics, a Wyoming based manufacturer of weapons mounted optics and firearm accessories, Is proud to announce the new P7 4X Optic is now shipping to distributors and is available for purchase.

The P7 offers fast-targeting with a highly useful ballistic MOA measuring tape in the reticle. This reticle is specifically designed to offer the fast target acquisition necessary in a combat optic, along with highly useful MOA measuring tape with ballistic hold-over information up to 80 MOA in elevation. This allows for the operator to manage any target with relative ease, near or far. Read more

What would you do with an extra 20 minutes? Well at Warne Scope Mounts, we’re giving you an extra twenty minutes of angle in elevation with our New LRSKELTG Precision MSR Mount. Designed with long range shooters in mind, we have taken our competition winning RAMP & XSKEL mounts and machined a 20MOA channel through the scope bed using cutting edge technology. This allows you to reach out farther, compensating for over 200 inches of bullet drop at a 1000yds. This increase in bullet drop compensation gives most scopes 25% – 75% or more usable elevation adjustment. An all-aluminum chassis and caps, joined with steel fasteners and threaded inserts allows for a consistent and dependable mounting surface to the flat top rail on your upper. Available in 1″, 30mm, 34mm, and finished in Cerakote Tactical Gray, the New LRSKELTG gives you the rugged, Return to Zero reliability you come to expect from Warne Scope Mounts. Maximize your rifle’s long range potential with the LRSKELTG, and see what you can do with an extra 20 minutes. Read more

The SCP-U432AOWT2 optic is based on one of Leapers’ classic scope designs that have accompanied air gunners and .22 caliber enthusiasts for years. This new True Hunter scope has seen a number of enhancements that increase its ease of use and overall functionality while maintaining a very attractive price point.

Built on a 1″ tube and featuring a fixed 4X32 power magnification with a 32mm diameter objective, the SCP-U432AOWT2 with its adjustable parallax from 5 yards to infinity excels at short to medium ranges and truly shines when used on air guns or .22 rifles. A 32′ field of view at 100 yards and a 3.4″ eye relief provide shooters with an effective, yet comfortable, means to quickly view targets when shouldering their favorite plinking air guns and rifles. Read more

Wi-Fi Allows You to Control and View What You’re Shooting with Smart Phone

Everyday is a good day when you’re out hunting, so start capturing some of those adventures with the Midland® XTC450VP Wi-Fi HD Wearable Action Camera. The easy to use, high-definition camera shoots crystal clear digital video footage as well as still images and can be mounted on your person, to a tree, firearm or bow. Small and sleek, the camouflage camera is durable, simple to use and made to easily record and share all the action from your hunt – from ATVing to scouting to taking that prized shot.

Capture your own first-person action footage using the camera’s three-point mounting system which provides for stability and versatility. No “did I push the button?” questions here, the camera’s on/off switch is a simple slide, so you can focus on your hunt, without the worry about whether or not the camera is recording. The 270-degree rotating lens ensures no matter how you mount the camera, you’ll always get the perfect shot.

Options are key to using the camera for uses when hunting. Choose among three recording resolutions, 1920 x 1080p @30fps, 1280 x 720p @60fps, or 848 x 480 @120fps. Get everything from slow motion video of the final approach and shot using the camera’s 120 frames per second mode to the posed high quality photo of you and your trophy with the 12 mega pixel camera. Control and view all of it from your iOS or Android smartphone through wi-fi using a simple to use app. Read more

The original Jim Leatherwood designed military A.R.T. scope of the 1960’s was a 3-9x40mm scope…and was later produced by Leatherwood/Hi-Lux Optics as the M-600 sporting model for those shooters and hunters wanting to use the same auto-ranging and bullet trajectory compensating technology that was so effective in the hands of military sharpshooters. To meet the higher magnification needs of extreme long range shooters, the 6-24x50mm M-1200 was brought onto the market a few years later.

Both of these 1-inch tube A.R.T. models featured the Leatherwood “CAMputer” system, which could be calibrated to range a distant target, and at the same time automatically allow for the drop of the bullet. Using an A.R.T. scope simply required the shooter to use the ranging system built into the reticle to frame a target of known size…steady the hold on that target…and take the shot – or… “Frame…Aim…Shoot!”

A couple of years back, the M-600 was replaced by the 2.5-10x44mm updated and upgraded M-1000 model, built with a larger 30mm tube. Now, the Leatherwood M-1200 XLR has also been totally revamped – including the larger diameter scope tube and switching to a new “CAMputer” system, which is easier to use and more user friendly than the original Leatherwood system. The new system is also more compatible with a much wider range of popular cartridges as well – from the .223 Remington to the .50 BMG, for shots out to 1,200 meters. Read more