SWAROVSKI OPTIK new EL FamilyCranston, Rhode Island – SWAROVSKI OPTIK announces the release of the improved EL binocular family with SWAROVISION technology. With the inclusion of the new FieldPro Package and other features, users will enjoy the best EL’s yet. In the U.S. and Canada, the new EL Family will be available in November 2015. Read more

When your primary optic fails, your best bet is to have back up sights already in place. In combat and defensive shooting situations, you need to be prepared for the worst-case scenario. That’s why having front and rear back up sights on your gun can be critical to survival. The Israeli manufactured Meprolight FRBS 2D/4D (Front and Rear Back up Sights with Tritium) are auxiliary sights you can rely on when other optics go down. Day or night, it doesn’t matter, the FRBS with Tritium will keep you in the fight.

The new Meprolight FRBS sights are designed to fit MIL-STD-1913 Picatinny rails on AR systems, KPOS and other weapons which utilize the Picatinny rails. The self-illuminated tritium back up sights maintain a low profile and are constructed from high-grade polymer and metal. Fixed with a spring-based locking mechanism, the FRBS won’t snap, weaken or break. They can be flipped into position without coming off the gun, allowing you to keep your eyes on the threat and in action under any lighting condition. Read more

For a limited time, select purchases qualify for up to $60 back from LaserMax. The promotion launches just in time for holiday shopping and applies to the company’s award-winning Guide Rod, CenterFire and Rail Mounted laser systems.

Details: This promotion applies to select purchases made between November 1, 2015 through December 31, 2015, a $30 rebate applies to all Rail Mounted Lasers except Spartan™ series as well as all CenterFire lasers and lights. A $60 rebate applies to all current production Guide Rod Lasers. Read more

Designed to meet hunting requirements and the needs of shooting sports, the four new ZX5 riflescopes from MINOX provide a mix of powerful magnification, large field of view and reliability.

Available with or without an illuminated reticle, they make it possible to hunt even in deep twilight conditions. They also let the user concentrate faster on the target and gain an overview at the decisive moment. With all these benefits, the ZX5 ‘scopes deliver an excellent price/performance ratio.

With a 30mm riflescope tube and 5x magnification, the new ZX5 line provides maximum flexibility and precision for short and long-range shooting distances. The large field of view enables quick aiming and a reliable target acquisition. Read more

Enter to Win 1 of 10 Valuable Prize Packs and Promote the Shooting Sports

Rochester, NY – For a limited time, the 10 Years & 10 Prizes Sweepstakes offers participants an exciting opportunity to win one of ten valuable prize packs, all of which include the new Spartan™ laser system by LaserMax. Running from now until December 15th, the sweepstakes celebrates the tenth anniversary of First Shots, a popular NSSF program dedicated to sharing the joys of the shooting sports with new shooters in a safe and unintimidating atmosphere. LaserMax proudly supports this worthwhile initiative.

To enter the sweepstakes, simply submit a photo of your own first shots on the range, or a photo helping someone else take their first shots. Learn more at: http://www.nssfblog.com/nssf-announces-first-shots-10-years-10-prizes-sweepstakes/. Read more

Meprolight, manufacturer of the finest night sights and optics designed specifically for the Israeli Defense Forces has joined forces with two decorated U.S. Special Forces soldiers with years of experience in counter-terrorism units and instruction at the most elite spec ops schools in the military, to develop the tritium powered combat sight— the R4E. The much-anticipated optimized duty sight is now available for the Glock 17/19 and ready for shipment across the U.S. R4E versions for other pistol models will soon follow. This tritium-powered duty sight is ideal for all lighting conditions and can be relied on in even the harshest combat scenario. Read more

Elyria, Ohio – “Get the shot, every time” is the phrase most often heard these days at the headquarters of Outdoor Product Innovations. The company has just released the new LiDCAM HD-1, a 1080p high definition video camera that attaches to the bill of a cap. It allows the user to capture all types of outdoor adventures, including hunting, fishing, and hiking.

The LiDCAM has a 60 degree rotating lens, dual LED lights, and records video and audio for up to 3 hours. Plus it’s lightweight and easy to use. Read more