Riton Optics, a leader in innovative optics, is thrilled to announce the launch of its first-ever enclosed emitter red dot, the 3 TACTIX EED. Designed to meet the demands of professionals and enthusiasts alike, the 3 TACTIX EED sets a new standard for performance and durability in the ever-changing world of red dots.

The enclosed emitter design provides a robust shield against dust, moisture, and impacts, ensuring consistent and reliable performance, even in the most challenging and adverse environments.

“Riton is committed to providing shooters with the highest quality optics at an affordable price, and the 3 TACTIX EED is a testament to that commitment,” said Jerimiah Alexander, Director of Product Development. “With how often red dots are evolving, we felt it was important for our brand to offer our customers this option.”

As with every electronic, non-variable power optic, the 3 TACTIX EED is backed by a Two-year Warranty and the Riton Promise.

Product Features: Read more

Fall hunting savings starts here. Today through November 30, ZEISS will be offering a fall hunting promotion through participating ZEISS authorized retailers. The promotion includes two of our most popular line of products, the Conquest V4 riflescopes and SFL binoculars.

Enjoy a $250 instant savings on the ZEISS SFL line of binoculars. With the SFL 30 and 40, memorable moments can be experienced with ease. Optimized to be as lightweight and compact as possible, the SFL line features the Ultra-High-Definition (UHD) Concept which ensures true-to-life color reproduction and the highest level of detail. Thanks to its SmartFocus Concept, the focus wheel is perfectly positioned and enables fast and precise focusing – even with gloves on. The lightweight magnesium housing provides long lasting durability that will endure for generations. The SFL binocular comes in four models: the 8×30, 10×30, 8×40, and 10×40.

Take advantage of a $150 instant savings on our best-selling riflescope family, the Conquest V4. ZEISS offers a total of 21 unique configurations within the Conquest V4 riflescope portfolio. There are five models available – all with 30mm main tubes: 3-12×44, 3-12×56, 4-16×44, 4-16×50, and 6-24×50. The V4 line delivers 90% light transmission, offers a large amount of elevation adjustment, and are designed to handle up to 1,500 g-force of recoil. Select models feature the ZEISS External Locking Windage Turret, as well as illumination and a Ballistic Stop. Read more

Trijicon Inc., global provider of innovative aiming solutions to military, law enforcement, and individual consumers, is excited to offer its first-ever rebate program for select RMR and MRO reflex sights. Beginning October 1 and running through December 31, 2023, a $100 consumer rebate will be available for RMR Automatic LED, RMR Adjustable LED, and Dual Defense Kits. In addition, Trijicon is offering a $50 consumer rebate on the Trijicon MRO and MRO Patrol model reflex sights. The MRO HD is not included in the rebate program.

The rebate will be managed online at TrijiconReflexRebate.com where consumers can find terms and conditions along with the required proof of purchase information to receive the rebate. The rebate will be in the form of a check mailed directly to eligible consumers in eight to ten weeks after completion of the required online form.

Considered the industry standard for durability, the extremely compact and lightweight Trijicon RMR (Ruggedized Miniature Reflex), weighs a mere 1.2oz and is constructed from forged 7075-T6 aluminum. Its patented shape absorbs impacts and diverts stresses away from the lens and is designed to withstand the rigors of hard use under the most severe environmental conditions. The CR2032 battery lasts up to two years in the Automatic LED version, and up to four years in the Adjustable LED model at a mid-setting. Trijicon RMR optics have been proven in the most demanding environments on Earth by U.S. Special Operations, law enforcement, and enthusiasts alike. Read more

NEW ALL-IN-ONE BALLISTIC PROBLEM SOLVER FOR PRECISION COMPETITORS AND OPEN-COUNTRY HUNTERS

With proper tools and training, hitting long-range targets with repeatable accuracy under pressure comes down to total control of the variables—range, ballistics, and environmental conditions—that impact the trajectory of your bullet.

Meant for precision shooting and open-terrain hunting, the new Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder takes the guesswork out of long-range shooting with quick, accurate ballistic corrections— everything you need to generate point-and-shoot solutions without coming off the gun. Read more

Lucid Optics, a pioneer in cutting-edge optics technology, is proud to announce the launch of the E7 reflex sight with an innovative Blue Reticle. Staying true to our philosophy that “Overkill is Underrated,” the E7 takes durability and versatility to unprecedented heights, catering to both pistol and carbine applications.

The E7 will feature the worlds first reflex sight to employ an aiming point in BLUE. There is a Lot of science behind the use of blue as an aiming point. For more information on Why “BLUE” Please reach out to Lucid Optics Directly.

What Makes the Blue Reticle so Special? Read more