Hawke® Optics, a worldwide leader in quality sporting optics that perform outstanding in the field while maintaining optimum value for the consumer, boasts their range of LPVO offerings with three new 1-8×24 riflescope models.

All Hawke Vantage riflescopes feature our H2 optics. The new for 2023 1-8×24 models come with three reticle choices; L4A, Circle Dot, or Tactical BDC 5.56. Featuring precision glass etched reticles with multi-stage illumination in both red and green, these models are built on a 30mm monotube chassis with a Wide Angle FOV for maximum light transmission. The ½ MOA capped, resettable, fingertip turrets make for easy adjustments, while the 11 layers of Fully Multi Coated lenses provide a crisp, clear, bright viewing picture. Read more

RICHMOND, Va. — One of GPO’s best-selling ultra-premium riflescopes, the SPECTRA 6X 1.5-9x44i, is now available with the all-purpose G4i reticle. This popular illuminated reticle was designed to enhance the shooter’s ability to make fast and accurate shot placements even in the lowest light conditions. It is powered by the proprietary iCONTROLÔ illumination system which can be adjusted between barely visible for low-light conditions or extremely bright for daylight use. The system automatically powers down the illumination when the electronic module has been stationary for more than three hours and it alerts the user when the battery has 15 percent power remaining. This scope is also available with the G4i Drop reticle.

Compact and lightweight, the 1.5-9x44i riflescope allows for quick shooting on fast moving targets at close range. Carefully designed with a 30mm main tube, proprietary GPObrightÔ high-transmission lens coating technology, PassionDropÔ hydrophobic exterior lens coatings and a double HD glass objective lens are a few of the key features of the SPECTRA 1.5-9x44i riflescope. Read more

White Plains, NY –

New for 2023, ZEISS offers added protection for ZEISS riflescopes in the form of ‘Flip-Up and Fold-Flat Pro Lens Covers’. These heavy-duty lens covers are designed with several key – and proprietary – features that set them apart from similar products currently available. Retail prices are $34.99 for the ocular lens covers and $49.99 for the objective lens cover. The new accessories will be available from ‘Authorized ZEISS Retailers’ in North America, beginning late April 2023.

“Our all-new flip-up lens covers are manufactured with a robust stay-secure dual-clamping system and provides OEM fitment for current ZEISS riflescopes; they also offer a few extra unique features as well,” said Kyle Brown – Director of Marketing/Product for Carl ZEISS SBE, LLC. “These lens covers remain open and secured in place when in the folded-flat, shooter-ready position – even under heavy recoil. They offer great protection from the environmental elements and will help keep those valuable lenses from getting scratched. The benefit is simple: clean and scratch-free optics at-the-ready. And clean optics will help you deliver precise and accurate hits on target.” Read more

Hawke® Optics, a worldwide leader in quality sporting optics that perform outstanding in the field while maintaining optimum value for the consumer, takes over the turkey market with the first of its kind turkey scope! The new Vantage IR 1-4×20 Turkey Dot riflescope was specifically designed to be a lightweight, no-nonsense turkey scope. With a favorable reticle and ability to be used as a reflex sight or magnified optic, you will be set for your next turkey season!

The new Turkey Dot IR reticle offers fast acquisition of your target when every second counts. You have the ability to use it on 1x for true reflex shooting when your turkey is up close and personal, but you’ll also have the capability to zoom in on your turkey at longer distances with magnification up to 4 power. The 4 MOA illuminated center dot aimpoint is surrounded by a circle that measures 10 inches at 25 yards, when on 1x magnification. The floating non-illuminated posts at 3, 6 and 9 o’clock give additional guides and level confirmation for improved accuracy and rapid target identification. Read more

Red Wing, MN. X-Vision Optics’ all-new long-range Impact Thermal Scope (TS300) redefines hunting with its 640 x 480 thermal sensor that can detect big game well past 3,000 yards. With ten reticle styles, six color options and six different palettes to choose from, even the pickiest of hunters can fine-tune this device to their preferences. With an IP67 weatherproof rating and its durable chassis, the TS300 is built to withstand any and all conditions. This thermal scope provides both day and night use for hunting,

With this thermal scope’s 3,100-yard detection range and 1,400-yard recognition range and at a high frame rate of 50 Hz and 12 µm pixel size, the device captures sharp thermal images and smoothly tracks rapid motion in the distance. The objective lens is 35 mm in diameter and has a field of view of 70 feet at 100 yards. This thermal scope has a 2 to 16x magnification giving access to all its thermal core has to offer.

The TS300 emits its own Wi-Fi signal, which means multiple devices can be connected to the scope at the same time, so no need to rely on cellular data. This allows for a long-range connection giving devices the ability to connect to the scope up to 150 yards away! The scope comes with free applications for both IOS and Android devices, allowing for pictures and videos to be saved on the connected device or on the 16GB of internal memory. Read more

The number one returned item in the industry finally has a solution. Versaring has developed scope rings that guarantee a correct height. Never again will you need to guess when selecting the right height for your gun and scope combination. These universal designs have created a new era in the scope ring category.

Absolutely every detail of these 3 styles has been meticulously designed and tested over a two-and-a-half-year period. Versaring paid attention to every detail. Even the selection of screws was taken to extremes. The process of finding the strongest fasteners possible spanned nine months resulting in increased strength by almost one hundred percent making them the toughest in the category. The high tolerance machining ensures constant contact around the scope perimeter. The additional thread count in every tapped hole produces an incredible grip. The aircraft aluminum guarantees a strong & lasting product backed with a lifetime warranty.

The patent pending innovation comes from the ability for the scope rings to change configurations within its design. These 3 designs vary in look and concept to cover a wide range of applications. They can be used for everything from the shooter that likes sending long range bombs to tight cover with point and shoot scenarios. Versaring produced vertical split, horizontal split, and hinge scope rings. The variety of special features will accommodate any requirement. All designs come in 1” and 30 mm with a matte black finish. Versaring has simplified optics mounting. To learn more visit our website at www.versa-ring.com .

The SPYPOINT LM2 is the evolution of the revolution. No company has done more to change the face of trail camera technology over the last two decades than SPYPOINT, and the LM2 is the next model that challenges functionality and affordability so any hunter that wants to use this technology has it available.

“Big performance in a compact, affordable package. That’s what the LM2 represents,” remarked Alex McElhaw ahead of the product launch at the ATA show in Indianapolis. “There is a lot of power in this little camera, and we expect it to be a critical piece of scouting and planning for a lot of hunters this fall,” he added.

The LM2 offers hunters 20MP photos so no detail is missed while scouting. While the new LM2 antenna maximizes available signal in a given area, ensuring that those photos are viewable in the app to help hunters plan their hunt better than ever before. The half-second trigger speed and 90-foot detection and flash range make it harder for even the wariest of bucks to make it past the LM2 without getting their picture taken.

“The LM2 is exciting for us because of the legacy that it represents. SPYPOINT has always been committed to the idea that all hunters should be able to afford to use cellular trail camera technology. In recent years we’ve seen a lot of companies try to copy that ideal, but I think people know and understand that it has always been SPYPOINT pushing the revolution of affordable performance in the industry, and the LM2 is the evolution of that revolution” concluded McElhaw.

The SPYPOINT LM2 will be available in the summer of 2023. Read more

HOUSTON, TEXAS – Following the success of their Odyssey 2023 Reveal Event, Primary Arms Optics has released their 2nd Generation SLx® MD-25 Red Dot Sight, which incorporates their patented AutoLive® illumination technology for extended runtime.

The MD-25 is part of the Primary Arms SLx optics line. SLx optics built their reputation for innovation, reliability, and value. All SLx optics undergo rigorous field testing during development to serve well in any environment. Since its release in 2020, the MD-25 has remained one of their most popular red dot sights. It features a wider 25mm aperture, which increases user awareness and visibility downrange. In 2021, the MD-25 ACSS® released with an advanced BDC reticle option, ultimately winning ‘Red Dot of the Year’ in the annual Industry Choice Awards.

This year, Primary Arms Optics is proud to reveal the 2nd generation of this now-beloved red dot, which brings in new technology to help users get longer battery life for always-on storage. The 2nd Generation SLx MD-25 Red Dot Sights feature updated badging and AutoLive® illumination technology. AutoLive reduces the emitter’s output when the optic is still for an extended period. Any slight movement will return the optic to its set output, ensuring it’s at full brightness when you need it. With AutoLive, you can store the MD-25 at full power without worrying about battery drain. Read more