The hunt for the most versatile 2-12×44 riflescope is over! Riton Optics is excited to introduce the all-new 5 PRIMAL 2-12×44 to its feature-packed lineup of riflescopes. Designed for both hunting and tactical applications, Riton Optics has cracked the code for compact versatility.

At the heart of the 5 PRIMAL 2-12×44 is Riton Optics’ fully multi-coated HD glass for superior edge-to-edge clarity, light transmission and exceptional field-of-view throughout the magnification range. Housed in a rugged 30mm 6061-T6 Aircraft Grade Aluminum main body tube that is waterproof, shockproof and fog proof, this riflescope is designed and built to withstand the harshest environments and conditions that a hunter or shooter may encounter.

Windage and elevation adjustments on the 5 PRIMAL 2-12×44 are made with tactile, low-profile turrets that offer 1/4 MOA adjustments. Sturdy, machined aluminum turret caps ensure extreme durability and confidence under just about any environment.

The Riton Precision Hunting Dot (PHD) reticle and second focal plane optical design in the 5 PRIMAL 2-12×44 provide hunters and shooters a precise aiming center dot, as well as holdover and wind-hold references for quick target acquisition and accuracy when the shot counts. Additionally, hunters can utilize the PHD reticle for estimating the range of deer-size animals while at 12x magnification by utilizing the Riton Ranging Chart online. Read more

Waypoint 400® Offers Greater Lumens and Candela for Enhanced Down-Range Lighting

Eagleville, PA – Streamlight®, Inc., a leading provider of high-performance lighting, launched the Waypoint® 400, an updated model of the Waypoint® 300. The new version of the rechargeable pistol-grip spotlight offers up to 1,400 lumens of ultra-bright white light with 400,000 candela and a beam distance of 1,265 meters for enhanced down-range lighting capability. The portable light can be used as either a handheld mobile searchlight, or, with its integrated stand, as a hands-free scene light to illuminate an area.

“The new Waypoint 400 not only features extreme brightness, but also includes a far-reaching beam for extreme distance lighting,” said Michael F. Dineen, Streamlight’s Chief Revenue Officer. “It features a waterproof design, and will float if dropped in water, making it the ideal spotlight for boating and other outdoor pursuits. Industrial workers, police and fire professionals and other first responders also will appreciate its weight-balanced design that virtually eliminates hand fatigue.”

The Waypoint 400 uses power LED technology and a deep-dish parabolic reflector for long-range targeting with optimum peripheral illumination. On the high setting, it features 400,000 candela, a 1,265-meter beam distance, and 1,400 lumens. On medium, it provides 600 lumens and an 812-meter beam distance; on low it offers 38 lumens and a beam distance of 200 meters. The new light runs for 3.25 to 84 hours on high and low, respectively. Read more

GPO USA is pleased to announce the launch of its Summer Savings rebate program. Kicking off on May 1st and running through July 31, 2023, outdoor enthusiasts have the opportunity to purchase one of GPO’s popular ED binoculars and get $100 of their hard-earned cash back.

This popular line of binoculars is available in four sizes, 8×32, 8×42, 10×32 and 10×42, and in four rich colors of Deep Green, Desert Sand , Dark Brown Earth and Black. With its unique magnesium micro-bridge and body, the ED binoculars are compact and ultra-lightweight yet incredibly durable. They feature premium ED objective lenses, high-transmission GPObright™ lens coating technology and they are fog proof and waterproof. The cutting-edge field of view afforded on this line of binoculars makes them ideal for a variety of glassing situations. They are popular among all outdoor enthusiasts and some of the best-selling items in the GPO portfolio.

In order to take advantage of this great GPO savings opportunity consumers simply need to purchase one of the GPO ED binoculars through an authorized dealer or conveniently online at www.gpo-usa.com before the end of July, 2023, complete the rebate certificate available online at www.gpo-usa.com and either take a picture of the purchase receipt and the completed redemption form and email both photos to promotions@gpo-usa.com and insert “$100 VISA Gift Card” in the subject line or mail the redemption form along with the original copy of the sales receipt to: GPO USA Rebates, 711 Moorefield Park Drive, Ste C, North Chesterfield, VA 23236 or CLICK HERE and follow the instructions. Mail must be postmarked by September 30,2023 to be eligible for the rebate. A VISA® gift card will be received from GPO in four to six weeks. Read more

Greeley, CO – Experienced hunters and shooters know that a solid pair of binos is a must-have piece of equipment. Whether still-hunting or evaluating game at distance, quality binoculars significantly put the odds of success in your favor. Equally important is the ability to range game with a precision rangefinder— especially glassing from a mountainside, peering through the woods from a treestand or ground blind, to quickly ranging targets during a competition.

Now, Burris combines these two gear essentials into a single unit with the new Signature LRF 10×42 rangefinding binoculars and redefines fast and accurate ranging.

The integrated rangefinder in the Signature LRF 10×42 offers everything needed to range game in any environment and to provide essential data for ballistic management. Capable of delivering blazing fast results ranging to 2600 yards with a crystal-clear image, the Signature LRF 10×42 presents information in an easy-to-interpret heads-up display. Data points presented include five ranging options: line-of-sight (LOS) only, horizontal distance (HOR) only, LOS and HOR, LOS and angle (ANG) above and below horizontal, and HOR and ANG. This information allows long distance shooters to ensure their ranging and trajectory compensation will put projectiles on target. In fact, the Signature LRF 10×42 is accurate to within 1 yard at under 1,000 yards and ±2 yards at ranges over 1,000 yards.

Additionally, the Signature LRF 10×42 comes with five ranging modes:

• • Auto – displays the range of the target with the strongest return signal.
  • Sport – displays the range of the closes target in a group.
  • Hunt – displays the farthest range of a group of targets.
  • Scan – virtually instantaneous readings in range with the range button depressed.

Read more

White Plains, NY – April 17, 2023

From April 15 – May 15, ZEISS will be offering our Spring into Savings event through participating ZEISS authorized retailers.

The promotion includes:

A $150 instant rebate on the ZEISS SFL 40. With ZEISS SFL 40 binoculars, special moments can be experienced with ease. Optimized to be as lightweight and compact as possible, the SFL binoculars are a perfect addition to the SF family. The Ultra-High-Definition (UHD) Concept ensures true-to-life color reproduction and the highest level of detail. Thanks to its SmartFocus Concept, the focus wheel is perfectly positioned and enables fast and precise focusing – even with gloves on. The lightweight magnesium housing provides long lastingdurability that will endure for generations.

A $100 instant rebate on Conquest HD 32 and 42 binoculars. Make your hunt memorable with binoculars that feature a sleek, ergonomic design and a rugged, lightweight magnesium body that is waterproof and fog proof. The large focusing wheel is easy to operate, allowing you to observe even the smallest details in sharp focus and neutral colors at close range. The 90% light transmission provides superior optical clarity for impressive dusk to dark observations and are ideal for any type of hunting where reduced size and weight are important. Read more

BARNEVELD, Wis. – More shot-calling precision. Less juggling devices. Whether setting your sights on a Western trophy or ringing steel out to 4000 yards, the Razor® HD 4000 GB ballistic laser rangefinder delivers all the range, ballistic, and environmental data you need for absolute accuracy when opportunity happens.

At the range and especially in the mountains, keeping your pack-out simple is huge. Opportunities to fill your tag can come quickly, but advanced ballistic solutions often require a lot of scrambling between pieces of gear. Read more

NEWINGTON, N.H. – SIG SAUER Electro-Optics is proud to introduce the ROMEO-M17 pistol mounted red dot sight. Developed from the ground up for the U.S. Army’s Modular Handgun System to be the ultimate in performance, reliability and durability. The ROMEO-M17 is designed specifically to fit U.S. Military Modular Handgun System M17/M18 pistols, M17/M18 Commemorative Special Editions and M17/M18 Surplus pistols with a single hole in the slide to secure the sight plate. It does not fit standard P320 or commercial P320-M17/M18 slides. Commercial variations of compatible pistols and slides will be available in the coming months.

“The fully sealed ROMEO-M17 is the next revolution in red dot optics; it answers the call to withstand the rigors of the battlefield and works seamlessly with the U.S. Army’s Modular Handgun System,” said Andy York, President, SIG SAUER Electro-Optics. “The ROMEO-M17 is the first red dot sight to incorporate SIG SAUER’s patent pending SIG-LOC™ mounting system. SIG-LOC (Leveraged Optimized Connection) features a new proprietary bottom-mount technology that has multiple interface features between the pistol slide and the optic that provides for an extremely strong and robust lock-up. This new mounting system, when combined with the side mounted battery on the ROMEO-M17, allows the optic to have an extremely low position when mounted to the slide, giving the user a full sight picture and co-witness with the existing standard-height iron sights. This sight was engineered, tested, and built in Oregon to be the ultimate aiming solution for the MHS pistols.” Read more