ZEISS Consumer Products celebrates its company anniversary with consumer drawings and promotions in the field of nature observation

White Plains, NY October 20, 2021— As we celebrate the 175th anniversary of ZEISS, we take this opportunity to provide a retrospective look into the many decades of innovative sports optics products and the milestones in nature observation. The anniversary will be celebrated at events and through online platforms. “We are pleased to celebrate this eventful 175-year history of optics with our customers with a variety of prize promotions,” says Petra Kregelius-Schmidt, Marketing Manager Nature Observation at ZEISS Consumer Products. Read more

(MANSFIELD, TEXAS) – Sightmark is thrilled to announce the release of the Wraith 4k Mini 2-16×32 Digital Riflescope. This ultramodern scope blends Sightmark’s commitment to superiority with cutting-edge technology to provide customers with the ultimate day-or-night shooting experience.

Boasting an incredible 4K (3840×2160) CMOS sensor, the Wraith 4K Mini detects objects up to 300 yards in the darkest of nights and displays them on a flawless 1280×720 FLCOS screen. Although extremely light and compact, the Wraith 4K Mini features big-time capabilities: Full-color 4K digital daytime and high-resolution digital night vision imaging, 2-16×32 magnification, video recording capabilities with audio, 14 reticle options and more. Read more

New product family comes with high performance optics and impressive total elevation travel to dominate the competition.

White Plains, NY –

ZEISS announces the release of the all-new ZEISS LRP S5 first focal plane riflescopes. The new long-range riflescopes from ZEISS include high-performance optics, best-in-class total elevation travel, highly repeatable, precise, and tactile turrets as part of a compact and heavy-duty riflescope – with a daytime visible illuminated reticle. Furthermore, these scopes offer two new first focal plane reticle designs – and are available in either milliradian (MRAD) or minute-of-angle (MOA). The ZEISS LRP S5 is designed, engineered, and manufactured in Germany and is built to withstand up to a massive 1,500 g-force of recoil. The product family consists of two models: 318-50 and 525-56 and is available in four unique configurations – all with 34 mm main tubes.
“For longer-range shooting, precision is crucial. With our new ZEISS LRP S5 we have decisively expanded our product line to provide an elite riflescope that can dominate at every competition,” states Kyle Brown – Director of Marketing and Product for Carl Zeiss SBE, LLC. “With the compact and heavy-duty design of these riflescopes we have validated and proven that they are ready to tackle the toughest shooting competitions and the most difficult hunts”, emphasized Brown. Read more

GREELEY, Colo. – Steiner Optics introduces the H35 Nighthunter thermal handheld monocular with exclusive Quantum Vision™ computing technology. Steiner’s Nighthunter Thermal Handheld delivers exceptional performance on the darkest of nights with crisp, clear images in a durable and reliable thermal optic.

The heart of Nighthunter H35 is Quantum Vision, a perfect combination of a state-of-the-art 640×480 thermal sensor, outstanding 1280×960 resolution LCOS display, and a proprietary Steiner computational algorithm. This technology increases the limits of hardware by boosting the thermal signal with automatic calibration for fast, smooth, and uninterrupted viewing even in changing thermal conditions allowing the user to view into the night with no lag.

View and record the action live through built-in Wi-Fi and the Steiner Connect app, available on both Apple and Android, or connect directly to an external display through Micro HDMI. Users can also record video or take pictures directly on the unit with 16 GB of internal storage. Read more

Ann Arbor, MI – The EOTECH Vudu 3.5-18×50 Second Focal Plane scope may well be the perfect optic for big game hunting. The ideal choice for tack-driving precision, the Vudu 3.5-18x features EOTECH’s XC™ High-Density (HD) glass providing ridiculously clear, sharp-edged images up close, far away and at all points in-between.

The Vudu 3.5-18x provides true color representation that lets a hunter see the difference between similar colors, even at a distance. This ability is especially advantageous when that once-in-a-lifetime elk is standing against a background of brown and tan terrain.

The Vudu 3.5-18’s HC1 reticle provides easy-to-use sub-tensions for precise elevation and windage holds. The scope also features a unique sleep mode that automatically shuts off the illumination after two hours. Battery life is exceptional and is rated at 500 hours of run-time when set at the middle brightness setting, and the scope is powered by (1) easy to find CR2032 battery. Read more

Ann Arbor, MI – The .300 Blackout is an exceptional intermediate cartridge born from special operations’ demands for superior performance over the 5.56 NATO while still using familiar weapon systems. The .300 Blackout delivers flatter trajectories and excellent terminal ballistics with supersonic ammunition or a quiet yet powerful option with subsonic rounds. EOTECH has developed a cartridge-specific optic that maximizes this versatile round.

The EOTECH XPS2-300™ HWS works with both ammo types thanks to a specially calibrated, two-dot ballistic drop reticle. It allows zeroing for both subsonic and supersonic .300 Blackout rounds using the same reticle for instant access to both zeros where and when needed. The XPS2-300 model features a laser-etched ballistic drop diagram on the housing, which provides a quick reference for subsonic and supersonic ammunition drop data.

At only 3.8-inches long and a mere 9-ounces, shooters will love EOTECH’s shortest and lightest HWS sight. Its compact profile pairs perfectly on short-barreled weapon systems such as those used on some .300 Blackout rifles. A single CR123 battery powers the sight, adding to its sleek design. The XPS2-300’s small footprint leaves ample rail space for rear iron sights or magnifiers, making it a go-to mission adaptable holographic weapons system. Read more

HOUSTON, TEXAS – Primary Arms has announced a new version of their popular SLx® 1x MicroPrism, now with a tactical FDE finish.

The SLx 1x MicroPrism is an advanced CQB optical system with an ultra-compact housing, compatible with backup iron sights and magnifiers. Combining the best features of red dot sights and prism scopes, Primary Arms SLx 1x MicroPrism is fast, lightweight, and highly durable. This optic is also part of Primary Arms’ SLx optics line. SLx optics built their reputation for innovation, reliability and value. All SLx optics undergo rigorous field-testing during development to best serve the user in any environment.

With its adjustable diopter and updated ACSS® Cyclops® G2 reticle, the new 1x MicroPrism offers greater precision than a basic red dot. Even if you have severe astigmatism, the optic can adapt to your eye with an infinitely precise point of aim and an integrated BDC with daylight-bright illumination. Unlike a red dot, the SLx 1x MicroPrism reticle features a glass-etched reticle, so you’re never dependent on battery or electronics for basic function. The SLx 1x MicroPrism also comes with a user-configurable mounting system, which allows for 8 different mounting heights right out of the box, ranging from 1.1” centerline to over 2”. Read more