BEAVERTON, Ore. (April 13, 2021) — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors (“Academy”) (NASDAQ: ASO).

“The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand,” said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. “We will continue to produce the world’s best performance optics for the elite outdoor athlete.”

The sale includes the brand rights for the Redfield brand of sports optics. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics. Read more

RICHMOND, Va. (April 12, 2021) — German Precision Optics (GPO) announces three new riflescopes to its line of premium optics. Designed for today’s demanding hunter, the new SPECTRA™ 4X riflescopes offer precise, reliable and high quality performance for diverse hunting scenarios. Featuring a 30 mm main tube, the proprietary GPObright™ high-transmission lens coating technology, PASSIONdrop™ hydrophobic exterior lens coatings and a double HD glass objective lens, the new 2.5-10X44, 2.5-10X44i and 4-16X50i riflescopes provide hunters with enhanced clarity, exceptional brightness and true color from dawn to dusk.

Exclusive to GPO and featured on two of the new 4X magnification scopes is the “micro-fiber optic dot” iCONTROL™ illumination system. This proprietary system can be adjusted between barely visible for low-light conditions or extremely bright for daylight usage and features an extreme fine microfiber optic dot for precise close and long-range shooting. The system automatically powers down the illumination when the electronic module has been stationary for more than three hours and alerts the user when the battery has 15 percent power remaining. Read more

One with Nature

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company is pleased to announce the new NL PURE 32 binocular. A smaller, lighter version of our NL Pure 42. It features the same superb optical system as its big brother, with an extremely compact, precise focus mechanism. These binoculars have been designed to fit perfectly into your hand, giving you a relaxed view, even for prolonged periods.

The new binoculars will be available in two magnifications (8×32, and 10×32). They also come in an eye-catching new color. In addition to the traditional green, this compact masterpiece is also available in Burnt Orange.

Just like the NL Pure 42, the 32-mm brings you the largest field of view to date. With the huge, revolutionary field of view (up to 450 ft. @ 1000 yds) and the barely perceptible edges, these binoculars provide every user with a very natural observation experience that allows you to immerse yourself in what you see. The extraordinarily wide field of view combined with the compact design of the binoculars and remarkable ergonomics takes the viewing experience to the next level. Read more

TAMPA, FL – Meopta Sport Optics is now shipping its long-awaited MeoPro Air binoculars. Available in 8×42 HD and 10×42 HD, the Air elevates the MeoPro line to a new level of performance with its advanced optical system, ergonomic open-hinge design, and handsome new body style built to withstand the harshest hunting environments.

Featuring high-definition, extra-low dispersion fluoride glass with Meopta’s proprietary MeoBright lens coatings, the Air delivers maximum resolution and contrast with bright images and vivid colors throughout the entire field of view. This exceptional low-light performance – a hallmark of all Meopta optics – allows hunters to see fine detail more clearly at dawn and dusk when it matters most. Meopta’s MeoShield anti-abrasion lens coating offers added protection to exterior lenses in the field, and the MeoDrop hydrophobic lens coating easily repels rain, dust, and grease from exposed lens surfaces. The body is made from lightweight magnesium-alloy and protected by durable rubber armoring that provides a secure, non-slip grip. Read more

GREELEY, Colo. – Steiner Optics announces its “Dads-N-Grads” promotion to give outdoor enthusiasts great savings on popular Steiner binoculars. Savings can be had on select HX Series, M Series, BluHorizons binoculars and the Commander binoculars; and our top-selling T5Xi rifle scope line The promotion runs from April through June 30, 2021.

“With spring right around the corner, more and more outdoorsmen and women will be headed outside to partake in their favorite activities and hobbies,” said Seth Fields, Steiner National Sales Manager. “Consumers who purchase any of the select products from a participating dealer will receive 10 percent off in the form of an instant rebate or a gift card. This is a great opportunity to enjoy some of Steiner’s best offerings at a discounted price.”

The HX Series relies on a high-precision roof prism design, advanced lens coatings, and an ergonomic rubber-armored Makrolon® frame to take on any situation. From the dark woods to sunlit ridges, the HX Series delivers clear, bright images with an extended field of view. Read more

RICHMOND, VA — German Precision Optics (GPO) announces three new riflescopes to its line of premium optics. Designed for the hunter who demands the very best, the new SPECTRA™ 8x riflescope lineup combines top-quality materials and meticulous attention to detail in the manufacturing process to produce riflescopes on par with the world’s very best, at much more affordable prices. A 30mm main tube, proprietary GPObright™ high-transmission lens coating technology, iControl™ illumination technology, PASSIONdrop™ hydrophobic exterior lens coatings and a double HD glass objective lens are just some of the features you will find in these super-zoom scope models. Models in the 8X line include the SPECTRA 1-8x24i, 2-16x44i and 2.5-20x50i.

This super-premium 30mm 1-8x24i is an ideal choice for your next driven or dangerous game hunt. An extremely wide field of view along with a daylight/lowlight capable red dot powered by iCONTROL™ illumination in the G4i reticle make for quick target acquisition and accurate shot placement. The versatile 1-8x magnification range is the perfect choice for those hunting in thick cover who may also find themselves needing to take a shot at extended distances.

Both the 2-16x44i and 2.5-20x50i models are ideally suited to help you succeed on the most challenging hunts during the harshest lighting conditions. Oversized objective lenses along with the GPObright™ multi-coatings ensure top-class light transmission and resolution ¾ especially during those critical first and last moments of light. The low 2x magnification found in the 2-16x44i version is an excellent choice for heavy cover hunting, while being able to increase magnification up to 16x combined with the exclusive GPO BRi reticle. The popular G4i reticle, which is also available, gives you the option of illuminating the center portion of the crosshair as well as the lower portion features illuminated holdover markers for the ultimate in long-range precision in low light. This also makes it possible for super long-range precision. The 2.5-20x50i model features the G4i reticle with illuminated red dot in the center of the crosshair, while the large 50mm objective lens soaks up maximum available light, and the 20x top-end magnification makes precision shooting at the smallest targets at long range a breeze. Read more

Wixom, MI – New for 2021, fans of select Trijicon riflescopes can now customize their scope and maximize its precision elevation adjusters with laser-engraved adjustable turrets.

Built-to-order by Kenton Industries and available for specific Trijicon riflescope models featuring exposed elevation adjusters, users can choose from Speed Dial, Long Range Hunter, or Military configurations. Tailored to the user’s unique ballistics and environmental factors, these custom-built turrets eliminate the need to convert clicks to distance. Shooters simply range the target, dial the correct yardage noted on the turret, and take the shot with confidence. These custom turrets featuring easy-to-read numbering for quick, intuitive adjustments are now available for nearly 20 different models across the Credo®, Tenmile®, AccuPoint®, Credo® HX and Tenmile® HX families. Read more