Youngsville, NC -– SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is proud to announce the launch of the new SIII SS 36×45 ED line of premium competition riflescopes. SIGHTRON is one of the most recognized brands in modern, high-powered long-range and precision shooting competitions today.

SIGHTRON’s high performance SIII SS 36×45 ED line of competition riflescopes take performance and innovation to the next level. Designed for competition, the new SIII SS 36×45 ED riflescope line has all the features to provide a winning combination. The new SIII SS 36×45 ED features a precision-ground ED glass objective lens system for high-quality, crisp and clear color corrected images. Utilizing SIGHTRON’s Zact-7 Revcoat lens coating technology, the SIII SS 36×45 ED has fully multi-coated precision ground glass lenses providing the best resolution and the highest quality light transmission in the industry. Read more

RICHMOND, VA – Built as the ultimate low-light, high-performance riflescope, the German Precision Optics (GPO) SPECTRA 3-15x56i has been built to give you the premium performance serious hunters and shooters require in both low- or no-light shooting situations.

The SPECTRA 3-15x56i’s large 56mm objective lens system transmits an incredible amount of light to your eye, while the 3-15X variable power range provides ample magnification for both close and long-range shots. Throw in the proprietary iCONTROL™ microdot illumination and shot placement on dark targets will make you a believer. This scope comes standard with DoubleHD™ objective lens technology, iCONTROL illumination, PASSIONtrac™ turrets to assist your shooting scenario, and a G4i reticle. The turrets, designed for 0.36-inch adjustment at 100 yards (or 0.1 mrad), provide 90 inches of adjustment range. Custom turrets also are available. The main features of the SPECTRA 5X 3-15x56i include:

* GPObright™: A proprietary coating process that maximizes light transmission through each surface of an optical element. As light hits an optical surface, normal uncoated high-performance glass can reflect up to five percent of that light, redirecting this light so it does not transmit through the optical system. However, when these high-performance lenses are vacuum-coated with GPObright lens coatings, up to 99.7 percent of the available light passes through each optical surface. Furthermore, when every surface of the entire optical system is properly coated, total light transmission can reach up to more than 92 percent, making the optical image of a GPO binocular or riflescope “bright,” even in the lowest light conditions.

* Double HD Objective Lens Technology: This is the final product, created when multiple extra-low dispersion lenses are chemically laminated to make a single, multilayer high-performance optical lens. Laminating multiple lenses minimizes light reflection on the surface of multiple lenses, creates enhanced resolution and color contrast images, and minimizes chromatic aberrations. This benefit is clearly visible with all GPO products supporting this feature. This high-performance process is routinely found in the photographic market and with the highest-quality photographic lens manufacturers but has now transitioned into premium sporting optics.

* iControl™ Illumination: This assures users always have a live battery by automatically powering down the illumination when the electronic module has been stationary for more than 3 hours, and alerts users when the battery has only 15 percent remaining battery life. It also offers bright, fiber optic technology.

MSRP for the SPECTRA 3-15x56i is $999.99. All GPO products are backed by the best lifetime warranty and service in the industry, the exclusive Spectacular Lifetime Warranty™. The SPECTRA 5X 3-15x56i comes with a cleaning cloth, see-through flip cap ocular and objective lens scope covers, removable magnification throw lever, and CR2032 battery. More information is available HERE or at www.gpo-usa.com or by calling 844-MY BINOS (844-692-4667.) Read more

FORT SMITH, AR – Umarex USA, Inc., a family-owned outdoor sporting brands company known for innovative shooting sports products, today announced the company has been awarded patent number US 10,982,931 by the United States Patent and Trademark Office (USPTO). The patent, titled “Visual Targeting Apparatus and System,” adds to Umarex’s growing intellectual property portfolio and is directly associated with the optical technology used in the Second Zero®, an innovative accessory within the company’s Axeon® Optics brand.

The optical technology protected by the newly issued patent and used to create the Axeon Second Zero was invented by optical engineer, John Baker and his son, Jacob Baker. Their goal was to create a device for the rifle shooter that when placed in front of an optic, instantly creates an additional zero distance. The result was a patented, revolutionary long-range shooting accessory that effectively extends a shooter’s ability to hit targets at ranges beyond his or her initial zero or point-blank range. Instead of holding over a target to achieve an impact at extended distances, the optical adjustment lens shifts the target to the shooter’s holdover. It takes the calculation out of ballistics and guesswork out of holdover and leaves the shooter with the simplified ability to simply Aim Center®.

“Umarex has a successful track record of delivering some of the most innovative solutions for the outdoor shooting sports enthusiast. Our goal is to continue to build upon our successes by bringing the next wave of innovation to the sport optic, airgun, and light markets,” said Richard Turner, president, Umarex USA, Inc. “This patent gives us the motivation and leverage to forge ahead with our partners and engineering teams to realize new product creations that further enhance the experience of the outdoors.” Read more

(MANSFIELD, TEXAS) – Pulsar’s elite Thermion XG50 has been voted as NRA’s American Rifleman’s 2021 Optic of the Year! The ‘Golden Bullseye’ awards are given annually, and, according to their website,

“To qualify for a NRA Golden Bullseye Award, products must be reliable, innovative in design and function, and perceived as a value to the purchaser. Winners of a Golden Bullseye Award are selected by a seven-member committee of NRA Publications staff members with more than a century of collective experience in the shooting and hunting industry.”

Referring to the XG50, American Rifleman said the scope “expands the range at which hunters can detect game and provides increased resolution, giving users more information about what they’re seeing downrange”, adding “it’s easy to understand why we named the Pulsar Thermion XG50 Optic of the Year.” Read more

Ann Arbor, MI – Today’s marksmen rely on advanced optics technology for rapid target acquisition and long-range precision under all lighting conditions. The battle-tested Vudu® 5-25×50 FFP now offers an illuminated Horus™ TREMOR3™reticle for superior long-range accuracy. The Horus TREMOR3 reticle allows Vudu shooters to quickly and accurately estimate target range and size while compensating for bullet drop and wind.

This next-generation TREMOR3 reticle takes advantage of the Vudu 5-25×50 first focal plane design for accurate distance estimation, bullet drop and wind correction subtensions at any magnification. The uniform 0.2 milliradian Horus grid provides numerous aiming points, allowing for pin-point precision without guesswork. The reticle features refined “chevron” mil markers, at 0.1 milliradians, throughout the reticle for precise target range and size estimation. Vertical chevrons are ideal for milling target height, and horizontal chevrons for milling target width.

The Horus TREMOR3 features patented Time-of-Flight wind dots, providing accurate wind calls without the need to consult a ballistic chart or count numerous subtensions. A quick calculation using Horus’s online TREMOR Wind Dot Calculator calibrates the reticle’s wind dots for bullet ballistics and density altitude.

Easy-to-read Rapid Range Bars enable quick estimates of the range to known-size targets. The numbered vertical hash marks on both sides of the main horizontal crosshair indicate leads for targets moving at speeds up to 10 mph and work for many common calibers from about 200-500 yards. Both estimating systems work with the Accuracy 1st Speed Shooting Formula. Read more

(MANSFIELD, TEXAS) – The next generation of Pulsar Thermion 2 riflescopes has finally hit the industry! Pulsar—the most trusted name in thermal optic technology—has unveiled three brand-new Thermion 2 models that redefine sleek, powerful optical technology. The Thermion 2s are ideal scopes for hunting, law enforcement, ranching and more. Each boasts 17µm pixel pitch technology to provide the highest quality of contrast and definition for heat signatures, and they transmit color-rich, pristine images on a 1024×768 AMOLED display. Thermion 2s boast fast aperture F/1.0 enhanced Germanium lenses, 10 reticle options, multiple profile saves and 8 color palettes to ensure positive target identification.

Technologically packed, Thermion 2s have Wi-Fi connectivity with Stream Vision App compatibility along with built-in video recording with sound and 16GB of memory storage. Thermion 2s are powered by combined internal and external batteries to allow hot swapping—so you don’t miss a second of the action—and provide 7 hours of battery life. Tough as they come, Thermion 2s are waterproof IPX7 rated and operate in temperatures between -13F to 122F. When you need a top-line thermal riflescope, Thermion 2s provide everything you need and are backed by the Pulsar quality guarantee. Read more