HOUSTON, TEXAS – Primary Arms Optics has just released the latest iteration of its popular SLx 1x Prism, now featuring a green-illuminated reticle. This scope is part of Primary Arms’ SLx product line. SLx optics built Primary Arms’ reputation for innovation, reliability and value. All SLx optics undergo rigorous field-testing during development to best serve you in any environment. The SLx 1×20 Prism Scope with ACSS Cyclops reticle is one of the most popular low-magnification prism scopes on the market, mirroring the performance of a red dot or reflex sight with an etched reticle that eliminates astigmatic distortion.

The SLx 1×20 Prism Scope with ACSS Cyclops reticle is currently one of Primary Arms’ best-selling optics. With a massive eyebox, compact body, and 9.7oz weight, this prism optic is able to recreate the speed and agility of red dot and holographic optics with an etched ACSS reticle. The benefit of the etched reticle is two-fold, as it usable without batteries and does not blur with an astigmatism. Read more

New high-performance weapon lights for rifles, carbines, and shotguns with MIL-STD-1913 rails

Wylie, Texas – Nightstick, a global manufacturer of innovative, professional lighting products introduced their new series of dedicated long gun weapon lights with LGL-150, LGL-160, and LGL-170 models. These new high-power long-gun lighting options represent the pinnacle of performance in close combat/defense illumination technology for rifles, carbines, and shotguns with MIL-STD-1913 (Picatinny) rails.

Model LGL-150 features a compact body running on a single CR123 battery producing 450-lumens of crisp downrange lighting for two hours, illuminating objects and threats up to 220 meters (721 feet) away. Weighing in at only 4.2 ounces and made of 6061-T6 aluminum with a black hard-anodized satin finish, the LGL-150 is IP-X7 rated waterproof. Sharing the same rugged construction and waterproof rating, the LGL-160 Full-Size Long Gun Light Kit more than doubles the output to 1,100 lumens and 22,541 candela. With a longer 300-meter beam from two included CR123 batteries, the LGL-160 provides powerful downrange light for two hours. The all-in Nightstick LGL-170 Rechargeable Long Gun Light Kit generates a daylight-like whopping 1,500 lumens and 23,148 candela for an hour and a half and boasts a 304-meter beam distance. The fully equipped LGL-170 model comes with two 18650 li-ion batteries and a USB charger for hot-swapping convenience, with the multi-fuel flexibility to run optionally on two CR123 batteries. Read more

New Red Dot Offers Class-Leading Performance and Durability

OVERLAND PARK, Kan. –– Bushnell®, an industry leader in performance optics, announced today the RXS-250, a new red dot designed to offer class-leading performance and exceptional durability. The RXS-250 represents a new standard of high performing reflex slights with its MIL-STD-810F impact resistant design, user adjustable brightness settings and True Tone coatings that provide users with a vivid, clear view free of color distortion.

At the core of the new RXS-250 is a bright, clear reflex sight with industry leading battery life. A desirable option for pistols, rifles and shotguns, the new red dots work across all common red dot mounts with a DeltaPoint® Pro footprint. The new RXS-250 utilizes an energy efficient point source LED to create a collimated beam for a clear, strong 4-MOA dot without wasting energy. This combination of features helps to extend battery life while offering high brightness settings for day-bright visibility. Read more

MINNEAPOLIS, Minn. –– Viridian Weapon Technologies is proud to announce two new additions to their EON Optics lineup. The EON 1×20 Red Dot and EON 1X35 Red Dot offer rapid target acquisition in a robust and compact package. Their 2MOA dots offer parallax free precision at 100 yards. These new EON Optics are covered by Viridian’s Limited Lifetime Warranty and will be available exclusively through Rural King stores or at www.rkguns.com.

“Viridian is proud to be expanding our line of optics with these highly versatile red dots, and Rural King is an ideal partner to bring them to American gun owners.” said Viridian President and CEO Brian Hedeen. “Red Dots are perfect for pistol caliber carbines, tactical shotguns and rifles. Our new EON Red Dots combine precision with durable dependability. From range work to self-defense, red dots speed up time-to-target when you need it most.” Read more

Engage X 10×42 Called an ‘Incredible Bargain’

OVERLAND PARK, Kan. –– Bushnell® an industry leader in performance optics, is pleased to announce that its Engage X 10×42 has earned Outdoor Life’s Great Buy Award in the esteemed magazine’s annual test of the hottest new hunting binoculars of the year.

“One of the barriers to entry for new hunters is the cost of gear, especially reliable, versatile gear”, said Andrew McKean with Outdoor Life. “With its Engage X, Bushnell has provided a great option for all levels of experience or budget. Because of its immense amount of value, the Engage X is this year’s Great Buy Award Winner and one product I would be pleased to recommend.” Read more

City of Industry, CA – The most popular pistol models sold today are sub-compact, “pocket pistol” designs, leaving little room for accessories and tactical sights. Additionally, a streamlined concealed carry approach holsters the pistol safely out of sight, while still enabling the armed citizen to draw quickly if needed. The lack of an electronic sight that is small, rugged, reliable and reasonably priced has meant that red dots are not often a consideration for concealed carry permit holders… until now.

Holosun’s new HS407K and HS507K micro sights solve these problems while allowing concealed carry pistol owners to couple their firearm with a highly effective sighting solution. While these units are compact, each offers a serious suite of features that rivals any full-sized sight on the market. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new SX-2 Alpine HD spotting scope. Two models are now available, both in an angled configuration: one a 20-60x60mm model, the other a 20-60x80mm.

Built for the harshest conditions, the SX-2 Alpine HD delivers the performance that dedicated hunters and shooters need. You’ll see more in less light thanks to the Twilight Max Light Management System, which intensifies ambient light in extreme low-light environments, and provides excellent glare management to drastically reduce image wash-out. A generous eyebox, meanwhile, helps eliminate eye-strain and fatigue, while an oversized eyepiece ensures comfortable viewing all day long. Leupold has engineered the SX-2 Alpine HD to deliver unparalleled optical quality in its class. Read more

GREELEY, Colo. – Steiner Optics is offering a number of fall promotions to give hunters, shooters, birders and outdoor enthusiasts added savings on select products from October 1 through December 31, 2020.

The Steiner “Ring it Up” promo offers a free set of Steiner H-Series hunting rings with the purchase of a H4Xi 3-12x56mm riflescope (model #5250). Consumers who purchase a T5Xi or M-Series riflescope will receive a free set of T-Series tactical rings or a Cantilever mount. A free Neoprene scope cover will also be provided for any of those purchases.

Steiner is also offering a “Free Bino Bib” promotion during the same time period. Consumers who spend $250 or more on Steiner binoculars will get a free bino bib cover to protect their newly acquired glass.

The offers are valid on new purchases only from authorized Steiner dealers and do not apply to refurbished items and blemished sale items. Both the free rings and bino bib can be redeemed with a coupon on Steiner-Optics.com. Read more

Youngsville, NC-– SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce that they are partnering with On Target Magazine, Weatherby and Hornady for the ultimate “Fall Hunting Giveaway” promotion. SIGHTRON has donated a 30mm S-TAC 4-20x50mm duplex reticle premium riflescope, valued at over $700 for this prize package.

This promotion was announced in the “Fall Hunting” July/August 2020 issue of the magazine and was featured in the On Target newsletter sent on 9/14/20. The prize package includes: a Weatherby Vanguard High Country rifle chambered in .30-06 Springfield, a SIGHTRON S-TAC 4-20x50mm duplex reticle premium riflescope and 100-rounds of Hornady Precision Hunter .30-06 Springfield 178-gr. ELD-X ammunition with a combined retail value of nearly $1,900. Read more