White Plains, NY – December 8, 2020 — Calling all holiday shoppers! Looking for that perfect gift for the hunter or shooter on your list? Through Dec. 31, 2020, ZEISS will be offering fantastic deals for the holiday season through participating ZEISS authorized retailers.

Customers looking to buy select Conquest V4 riflescopes and Terra ED 42 mm objective binoculars will receive $100 off instantly at time of purchase. Read more

Explore the Performance of a VANTAGE 30 WA 4-16×50 SF Scope Matched with Hawke’s New Rimfire-Specific Reticles and Take Your Plinking to a New Level

Hawke® Optics, a world leader in high quality sporting optics with outstanding performance in the field at amazing value to consumers, happily announces three new rimfire-specific models in the Vantage 30 WA line. Hawke matched the value-packed features of the Vantage scope line with the all-new rimfire caliber-specific reticles. The end results are superior accuracy and scopes that are a must-have for any serious rimfire shooter. These exciting new scopes are a solid addition to Hawke’s popular rimfire optic line.

Available for .22LR HV, .17HMR, and .22LR Subsonic, Hawke’s exclusive rimfire reticles have pre-calculated aim points for each specific caliber. With each scope, you zero while on 16x magnification at 50 yards (100 yards for the .17HMR) and from there, all aim points are pre-calculated with easy-to-read yardage markings etched in the reticle. With these reticles, you will experience outstanding downrange accuracy unlike any other rimfire scope on the market today. Read more

Now Available to Dealers and Consumers

GREELEY, Colo. – Steiner Optics TOR pistol laser and light models are now available for dealers and consumers. The TOR Mini and TOR Fusion mounted to a pistol will fit a variety of holsters from popular manufacturers.

The TOR Mini features a Type III hard-anodized, machined aluminum housing and rail mount, which is dustproof and splash-proof to IP54 standards. The universal rail mount on the lasers and light will fit all pistols that have a Picatinny or Weaver-style rail forward of the trigger guard. This design allows optimum positioning of the laser so that the fire buttons are easily accessible for a wide range of users.

It is available with either a red (635 nm) and green laser (520) lasers. Both lasers are direct diode type, allowing them to operate in extreme cold weather. Other features include left and right fire buttons for ambidextrous use, constant power drive that ensures the laser output remains constant throughout the life of the battery, low battery indication, as well as windage and elevation bore sight adjustment screws.

The TOR Fusion is a rail-mounted white light and aiming laser combination specifically designed for pistols. It is small enough to fit inside the majority of all commercially produced holsters on the market. It features left and right fire buttons for ambidextrous use and is available in red (635 nm) or green (520 nm) visible lasers. Ruggedly built with a Type III hard-anodized machined aluminum housing, the TOR Fusion is framed by a rail mount and illuminator bezel, ambient sealed, dustproof, and is splash-proof to IP54 standards. Read more

GREELEY, Colo. (November 25, 2020) – Steiner Optics introduces the Cinder Thermal Sight offering enhanced thermal imaging in a sleek, modern thermal sight perfect for rifle-mounted or handheld target acquisition day or night, even in poor weather conditions. Advanced features including Wi-Fi video streaming and Recoil-Activated Video recording make the Cinder an ideal choice for nighttime hunting and shooting.

The Cinder offers 320×240 thermal resolution with enhanced operation by using an optical stabilized and shutterless thermal imaging core and advanced imaging processing from a powerful Qualcomm Snapdragon CPU. All images are broadcast on an 800×600 pixel full color OLED display and can be streamed to Wi-Fi devices such as smartphones and tablets using the Cinder app or through an analog video-out port.

Hunters will never miss a shot on video with the Recoil Activated Video (RAV), which automatically saves video from a few seconds before and after the sight detects weapon recoil and, if wanted, images can be geo-tagged with the built-in GPS. A Stadiametric rangefinding reticle allows hunters to estimate distance of targets with known size, and picture-in-picture digital zoom give users an extra bit of confidence with a zoomed-in view of where they are aiming. Read more

NEWINGTON, N.H., (November 20, 2020) – SIG SAUER Electro-Optics is pleased to introduce the ZULU6 image stabilized binoculars to the ZULU series of binoculars. The ZULU6 binoculars feature Optical Image Stabilization (OIS) technology which utilizes an electronically stabilized 2-axis gimbal system to cancel out vibration caused by buffeting wind, chop and waves on the water, washboard ranch roads, heartbeat, heavy breathing and shaking.

“The SIG SAUER image stabilizing technology was introduced several years ago in our OSCAR3 compact spotting scope, and we’re excited to integrate this incredible technology into the new and affordable ZULU6 binoculars said Andy York, President, SIG SAUER Electro-Optics. “Most binocular brands have been chasing that last degree of optical resolution and frankly vibration cancels that resolution out, the new OIS technology allows for crystal-clear handheld viewing with stunning image quality, once you use this new tech, you will not go back to traditional binoculars”

The SIG SAUER Electro-Optics ZULU6 Image Stabilized Binoculars feature patented optical image stabilization (OIS) technology, SPECTRACOAT™, LENSHIELD™, and LENSARMOR™ coatings, MOTAC™ (motion activated illumination), an IPX4 waterproof rating for use in wet weather environments, and are available in 10x30mm and 16x42mm magnification. Read more

Ann Arbor, MI- The EOTECH® line of Vudu Precision Rifle Scopes has answered the call that often falls on deaf ears from other optics manufacturers. Now, the complete line of Vudu® magnified optics is covered by EOTECH’s No Bull Sh*t (NoBS) Warranty.

Vudu optics are widely recognized as rugged, performance-driven optics. As a result, Vudu offers a warranty that is as uncompromising as its rifle scopes. Vudu cuts through all of the BS associated with typical optics warranties and back-up its products and customers like no one else.

The No Bull Sh*t, NoBS Warranty provides complete assurance that all Vudu rifle scopes are 100% completely protected against any sort of product failure. EOTECH will repair or replace all Vudu optics with issues related to materials and workmanship – PERIOD. Read more

Born out of necessity, red-dot optics revolutionized rifle aiming solutions for CQB—Close-Quarter Battle— engagements. From the beginning, Meprolight® was in the forefront of this category of optics. As a result of their required military service in the IDF, Meprolight’s engineers recognized first-hand the need for an advanced red-dot optic. Out of their experience, the MEPRO MOR family of advanced red-dot optics was designed. Whether you are LE, hunter or a defense-minded individual, The MEPRO MOR Pro warrants your consideration.

Meprolight’s engineers utilized the latest state-of-the-art technology to create a rugged multi-purpose reflex sight incorporating a red dot sight and lasers with multiple power sources that exceeded MIL-Standard requirements. The MEPRO MOR Pro is unique in that it is an all-in-one red dot reflex sight/ IR/Visible Laser in a single unit. Shooters can choose from one of the reticles – 2.2/4.3 MOA Bullseye, or 2.2/4.3 Dot. Read more