HOUSTON, TEXAS – Primary Arms Optics has announced the release of a new budget-friendly micro red dot: the SLx MD-20 (MPN: 810023). The SLx MD-20 improves on previous micro dots with an enhanced emitter, which provides an ultra-bright reticle with a 50,000-hour runtime on medium settings. Priced at $149.99, the SLx MD-20 Microdot is now available and shipping to customers.

Primary Arms Optics was founded on building better budget-friendly red dots, and the SLx MD-20 represents the latest technologies and innovations. The MD-20 is part of Primary Arms’ SLx product line, which built their reputation for innovation, reliability, and value. All SLx optics undergo rigorous field-testing during development to best serve customers in any environment, and the MD-20 goes one step further by integrating all new technologies like AutoLive™, Primary Arms’ motion-controlled illumination system. Combined with a durable aluminum body, 50,000-hour battery life, a zero-parallax lens, and an ultra-bright emitter with night vision (NV) compatibility, the SLx MD-20 brings premium performance to a budget-friendly price point. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of the new DeltaPoint Micro, a fully enclosed, low-profile red dot sight designed specifically for concealed carry and personal defense firearms.

Featuring an incredibly compact and revolutionary new design that is easy to conceal, the DP-Micro mounts directly to the rear sight dovetail and sits at the same height as factory iron sights. The red dot aligns with the front sight, delivering rapid target acquisition and improved accuracy. Launch-day models will fit all non-MOS Glock® models and the Smith & Wesson® M&P® line of handguns. Read more

ZEISS DTI 3/35 – The First Thermal Imaging Camera from ZEISS

ZEISS unveils thermal imaging camera developed specifically for hunting

White Plains, NY – December 17, 2020 — ZEISS is proud to announce the release of the ZEISS DTI 3/35, its first thermal imaging camera specifically developed for hunting. The thermal imaging camera combines a high-resolution display that delivers detailed images with a well-balanced, ergonomic design. “The combination of high-contrast images in the dark with intuitive and ergonomic operation makes ZEISS thermal imaging technology the perfect choice for predator and feral hog hunting,” said Kyle Brown, Director of Marketing/Product at ZEISS Consumer Products for Carl Zeiss SBE, LLC. “As a result, we make it possible for hunters to accurately identify their target, even in poor lighting conditions, turning night into day.”

Thanks to the arrangement of the control buttons optimized as part of the ErgoControl concept and the device’s specially shaped design, the ZEISS DTI 3/35 is extremely intuitive to use. The buttons are arranged so that they can be identified quickly and accurately when it is dark, cold and with gloves on. Read more

HOUSTON, TEXAS – Primary Arms Optics has just released the latest iteration of its popular SLx 1x Prism, now featuring a green-illuminated reticle. This scope is part of Primary Arms’ SLx product line. SLx optics built Primary Arms’ reputation for innovation, reliability and value. All SLx optics undergo rigorous field-testing during development to best serve you in any environment. The SLx 1×20 Prism Scope with ACSS Cyclops reticle is one of the most popular low-magnification prism scopes on the market, mirroring the performance of a red dot or reflex sight with an etched reticle that eliminates astigmatic distortion.

The SLx 1×20 Prism Scope with ACSS Cyclops reticle is currently one of Primary Arms’ best-selling optics. With a massive eyebox, compact body, and 9.7oz weight, this prism optic is able to recreate the speed and agility of red dot and holographic optics with an etched ACSS reticle. The benefit of the etched reticle is two-fold, as it usable without batteries and does not blur with an astigmatism. Read more

Olathe, Kansas – Athlon Optics meets the latest trend in Low Power Variable Optics (LPVOs) with the affordable, feature rich First Focal Plane Ares ETR 1-10×28. The ultimate in versatility, this 10x magnification range optic is paired with a reticle designed to duplicate the speed of a red dot on 1x and the extended range capabilities of a precision reticle on 10x.

Ultra High Definition ED-Glass, illuminated reticles and a 34mm tube excel in lowlight conditions in tactical situations and hunting alike. Featuring either a FFP MIL-based reticle or a FFP BDC MOA-based reticle designed for .223/5.56mm 68-69gr BTHP cartridges to suit a wide range of applications. A high-light of the Ares 1-10×28 is the fool-proof turret design, complete with capped windage, and a locking elevation turret with Athlon’s Precision Zero Stop System. Read more

White Plains, NY – December 8, 2020 — Calling all holiday shoppers! Looking for that perfect gift for the hunter or shooter on your list? Through Dec. 31, 2020, ZEISS will be offering fantastic deals for the holiday season through participating ZEISS authorized retailers.

Customers looking to buy select Conquest V4 riflescopes and Terra ED 42 mm objective binoculars will receive $100 off instantly at time of purchase. Read more