New Red Dot Offers Exceptional Versatility at an Affordable Price

OVERLAND PARK, Kan. – – Bushnell®, an industry leader in performance optics, announced today the introduction of a new reflex sight – the RXS-100. Designed with user-adjustable brightness settings and multi-platform versatility, the new RXS-100 offers outstanding value at an unheard-of price point.

The RXS-100 is compatible with optics ready pistols and is a desirable option for rifles, shotguns and other firearm models. At the core of the RXS-100 is a crisp 4-MOA Red with eight brightness settings and battery life that provides over 5,000 hours of runtime on the mid setting. Read more

HOUSTON, TEXAS – Primary Arms Optics just revealed their 2021 catalog, showcasing an impressive and comprehensive selection of new rifle scopes, prism scopes, red dot sights, and optic mounts. New entries to their SLx® and GLx® product lines incorporate new technologies at unprecedented price points, and a new logo and expanded lifetime warranty show the company’s push for innovation in the new year. In addition, Primary Arms is giving some of these new optics away for free in a giveaway hosted on their 2021 Announcement page. Read more

The New 20-60×68 Endurance ED Fills Out the Most Value-Packed Line of
Premium Spotting Scopes

Hawke® Optics, the trusted leader in quality sporting optics that perform outstanding in the field and provide optimum value to the consumer, expands on the Endurance ED spotting scope line for 2021. The new full-size 20-60×68 model rounds out an impressive line of premium spotting scopes that deliver stunning clarity. Read more

Nature in your Pocket

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the new CL Pocket binocular. The latest product in the CL family has been redesigned and sets new standards for fitting more comfortably in your hand. The binoculars are easy to use with its small size and outstanding optical quality. No matter where you are, you’ll always be ready to marvel at the wonders of nature.

These high-precision optics allow you to observe wildlife in a relaxed manner without your eyes getting tired, while ensuring you can see every detail. It has a large field of vision and is 100% suitable for eyeglass wearers. With outstanding edge-to-edge sharpness and high transmission, you are guaranteed high-contrast, sharp, color-true images for unforgettable viewing experiences.

With its sharp, ergonomic design and easy-grip protective housing, these binoculars offer you a comfortable way of viewing. Weighing in at just 12.3 ounces and at 4.3 inches long, it slips easily into a small bag, making it the perfect companion. Its modern design in two colors, green and anthracite, can be combined with different accessory sets to suit your particular needs. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the NEW KAHLES K525i DLR (Dynamic Long Range).

The rugged K525i with its magnification range has been developed for tactical use and long distances. It has now been improved based on shooter feedback with greater field of view and easier to read turrets.

While maintaining the clearly defined, precise clicks, the turret now features 100 clicks per rotation allowing for larger and easier to read numbers. With 10 mils of adustment per rotation and the highly visible turret indicator, knowing your adjustments is effortless.

An increased field of view, 8% greater than other K525i riflescopes, assists in faster target acquisition. Coupled with the SKMR4 1st focal plane reticle makes this a perfect match for competition and in the field. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the dS GEN II riflescope, improving upon our new generation of riflescopes. The new design is slimmer and has greater distance between the magnification adjustment ring making it even easier to operate the adjustment ring when aiming.

The new dS GEN II shows not only the correct aiming point, but also the key ballistic data in the heads-up display without any distraction and in real time. Now with the option to select the G7 Ballistic Coefficient or the G1 Ballistic Coefficient providing added precision. As well as optional trajectory correction by means of impact point deviation (only necessary to measure muzzle velocity, BC calculation by means of impact point deviation).

The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data. Featuring five different wind speeds which can be switched via the App.

The new Gen II display features distance, muzzle velocity, energy, bullet flight time and an alignment indicator to show if the scope is level that clearly provides you with all the hunting data that can contribute to a successful hunt. With even more customization having six reticles to choose from and the ability to adjust the thickness of the lines and dots in the App.

The scope requires networking with a smartphone. Exchanging data is simple and straightforward via the Bluetooth® interface. The personal ballistic data entered is input directly into the dS app and transmitted immediately. Read more

Recognizing the increasing demand for AR rifles and pistol platforms required additional back-up sight options, Meprolight® introduced Mepro FUBS— tritium-enhanced, self-illuminated front and two-dot rear back-up sights— designed to provide secondary sighting solution in case the primary optics go down.

The advanced, low-profile Mepro FUBS sights— mounted to any Picatinny rail— are extremely durable. The fiberglass reinforced polymer and metal construction houses the tritium vial which provides the illumination allowing you to confidently engage targets day or night. A spring-based locking mechanism allows you to quickly flip them into place when needed. Sight pin elevation is simple to adjust, no tools needed. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company is pleased to announce the new EL Range with Tracking Assistant binocular. These redesigned range finding binoculars allow you to transfer your own ballistics data to make an accurate assessment of every hunting situation. The new innovative tracking assistant helps narrow down the area where your last shot hit the target.

The new EL Range with Tracking Assistant features SWAROVISION technology. Now with perfect edge to edge sharpness, and combined with color fidelity and outstanding detail resolution.

Using the built-in Bluetooth interface, three different ballistics curves can be fed in the EL Range with Tracking Assistant. While all the other settings can also be adjusted on the binocular itself, configuring the ballistics has to be done via the EL Range with Tracking Assistant Configurator App. The range measurement of the EL Range with Tracking Assistant is based on a travel time measurement using a laser. The range can be measured between 10.9 yards (10 meters) and 2200 yards (2000 meters). Read more