OVERLAND PARK, Kan. – January 6, 2022 –  Bushnell®, an industry leader in performance optics, announces the introduction of its Vault® Bino Harness System. The new Vault offers hunters and shooters effective and convenient protection for their optics in a compact design that doesn’t restrict movement in the field.

Packed with the features serious outdoorsmen and women need most in the field, the Vault has a compact, modular design that makes protecting and accessing your optics easy. A quiet magnetic closure gives you fast, one-handed access to your glass. The top closure completely covers the top of the caddy, protecting your binoculars from dust and moisture, plus it opens towards the front so the closure doesn’t get in the way while retrieving your glass. Read more

Perfect Organization and Access to All of Your Hunting Accessories

Bozeman, MT. – MYSTERY RANCH, an industry-leading backpack company devoted to making mission-specific packs is pleased to introduce their updated BINO HARNESS, which through continued research and use in the field, has incorporated some key developments from the original.

MYSTERY RANCH accessories have been designed to help customize your pack and hunting system, whether this provides quick access to essentials, extra volume, additional organization, or hydration solutions. The new BINO HARNESS is available in a 10X and 12X size, with each of those models offering two torso sizes to increase comfort for a multitude of body types.

The BINO HARNESS features a comfortable, close-fitting design that works in harmony with your pack or on its own. A one-handed, quick access layout with magnetic closure for quiet operation is highlighted by the zippered front pocket and the perfect home for the MYSTERY RANCH Rangefinder or Tech Holster to be added onto the system. Read more

BARNEVELD, Wis. – Long-range shooting scenarios can challenge even the best marksmen. Optically, it becomes a balancing act between providing the tools and features shooters need for long-range accuracy with the clutter-free, intuitive controls they need for decisive action.

The new Razor® HD Gen III 6-36×56 FFP riflescope offers all the magnification you need to go long, while staying optically crisp and incredibly clear throughout its magnification range. It all starts with an optical system designed with the perfect balance of magnification and field of view, providing the resolution and contrast you need to clearly identify far away targets in-scope.

The new EBR-7D reticle with cross plex illumination provides for a streamlined sight picture that still offers ample wind hold and ranging information. An exposed elevation turret makes for rapid dialing with audible and tactile clicks, and an external rotation indicator gives you visual and tactile reference of the turret’s position.

The L-Tec+™ Zero Stop System with micro adjust means an ultra-fast and fine-tuned zero, and a rapid return to zero after dialing. The locking side illumination control lets you choose from ten levels of adjustment to precisely match your shooting scenario.

MSRP:

·$3,999.99 – Razor® HD Gen III 6-36×56 FFP EBR-7D MOA; and

·$3,999.99 – Razor® HD Gen III 6-36×56 FFP EBR-7D MRAD Read more

Lil Bow Peep, LLC is delighted to introduce the all new 2022 OMEGA III SIGHT now more advanced than ever before. As its predecessor, the Omega III Sight is a precision target-acquisition sight, boasting a smart rangefinder (up to 500m) and a HD Video recording feature capturing your shooting experience, all in one unit.

The new Omega III has a 5-mil dot independent, and fully adjustable reticle system that provides custom yardage selection with any speed crossbow, any shotgun, or rifle. One can select and place each dot at any yardage that one chooses, and move the dots laterally as well, for fine precision tuning. “This new system is a game changer,” says President and CEO Tim Barber, “as each dot represents the preferred yardage selection that one desires.”

Coupled with this, is the new LCD 5-position dimming feature for those concerned with being backlit in the blind. The new Omega III also has an integrated True Distance Calculator (inclinometer) for angle compensation when shooting from elevated positions, such as a tree stand. It’s new instant playback feature gives the shooter a quick review of their shot placement with just a push of the button.

Omega Sights realized that the 90-second continuous-ranging rangefinder in the Omega can deplete the battery with ongoing use, and now includes a 12-hour Rechargeable Supplemental Power Bank with your Omega III purchase. This included accessory fits conveniently onto any Omega Sight model and is no larger than a credit card, weighing merely 2 oz. Worries of having extra batteries for power depletion will no longer be a concern with the newly included Power Bank. Read more

Plymouth, MI (January 4, 2022) – In an exciting strategic move, EOTECH, the Michigan-based manufacturer of the world’s best holographic and magnified optics, has acquired Intevac Inc’s Photonics business (Photonics), a California-based technology leader in cutting edge digital sensor systems.

Photonics leads the world in the design and manufacturing of high-sensitivity night vision sensors, cameras, and systems. The organization boasts powerful technology-development capabilities and has a long history of successfully delivering winning solutions for the AH-64 Apache attack helicopter, the F-35 Joint Strike Fighter, and the US Army IVAS (Integrated Visual Augmentation System) programs, to name a few. Read more

Plymouth, MI – Firearm Owners love EOTECH’s battle-proven optics for the military, police, and consumers. And as a testament to its popularity, the Michigan-based optics manufacturer needed more space to keep pace with increased demand and an ever-growing product line.

EOTECH’s hunt for new locations led them to Traverse City and Plymouth. Ideally situated within Michigan’s regional technology and manufacturing hub, both cities offer a talented labor pool and enhanced supplier access. “The choice to move was clear. Both Traverse City and Plymouth welcomed EOTECH with open arms,” said Dean Loebig, EOTECH Chief Technical & Operations Officer. “Offering an economic development incentive proved these cities wanted our business, plus it’s a strategic place to base our operations.”

Late Summer, EOTECH’s new manufacturing facility was up and running at 2207 Traverse Field Road in Traverse City, MI. It features a state of the art 22,000 square foot building. The new headquarters, an impressive 67,000 square foot building located at 46900 Port St. Plymouth, MI, will be fully operational by the fourth quarter of 2021. Read more

RICHMOND, Va. (Dec.14, 2021) — German Precision Optics (GPO), USA is setting the bar in the laser rangefinding binocular category with the introduction of its new RANGEGUIDE™ 8×32 and 10x32s. The extremely small size and light weight for a premium rangefinding binocular is unprecedented in this industry yet the new RANGEGUIDE™ 8×32 and 10×32 binoculars boast exceptional edge-to-edge clarity and precise ranging on reflective targets out to nearly 1.75 miles. They are the most compact high quality premium rangefinding binoculars in the world.

Standing just 5.4 inches tall, one might assume that the GPO RANGEGUIDE™ is just a compact binocular, but it not only lives up to its optical performance; it can accurately range targets out to 3,062 yards with inclination/declination compensation, while tipping the scales at a mere 24.3 ounces. The magnesium frame is to thank for much of the light weight, but the small footprint of the internal laser rangefinding engine is the RANGEGUIDE’s most prevalent feature. Read more