ZEISS introduces new binoculars featuring maximum optical performance with a lightweight and compact design for your next hunt.

White Plains, NY –

ZEISS is excited to introduce the ZEISS SFL 40, the newest member of the ZEISS SF line of binoculars. The ZEISS SFL (SmartFocus and Lightweight) provides exceptional optical performance combined with a compact and lightweight design. The new binoculars come in two models, the ZEISS SFL 8×40 and 10×40. “Our new ZEISS SFL 40 allows users to experience special hunting moments with incredible ease by combining the advantages of high-performance binoculars with the compact design of smaller binoculars,” said Tammo Lueken, Head of Category Management Hunting at ZEISS.

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ZeroTech Optics is redefining long range hunting precision with the new LR Hunter (LRH) series of riflescopes that has been developed for shooters and hunters who are looking for a ‘do it all’ reticle. The combination of First Focal Plane (FFP) and adjustable illumination enables the LR Hunter to mimic traditional reticles on low magnification. Whilst at higher powers, a level of precision is on offer to help you connect with the farthest targets. The LR Hunter is a true hybrid.

Available in 4-16x44mm & 6-24x50mm with illuminated reticles.

• FFP LR Hunter Illuminated reticle
• 30mm tube
• HD alloy flip-up covers
• Capped turrets (0.1 MRAD)
• 92% Light Transmission
• Illuminated glass etched reticle
• Weathershield lens coating

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Charleston, SC – NOMAD Outdoor left nothing to chance when considering everything involved to design the best bino harness. Banking on personal experience and using premium materials and components, NOMAD’s designers created their new Bino Harness to give hunters the best in customization and comfortable suspension at an affordable price.

The Bino Harness joins the new Bull Lounger in the NOMAD lineup, just in time for hunters seeking the best turkey hunting gear this spring. Both are crafted based on the needs of turkey hunters and with the experience and knowledge of NOMAD’s hunting-crazy staff. The result is quality gear that will last and help make each turkey hunting experience better. Read more

The Compact and Accurate Hawke Reflex Sight Can Make the Difference When It Comes to Filling Your Tag

Hawke® Optics, a worldwide leader in high quality sporting optics with outstanding performance in the field and optimum value for the consumer, has just the right optic for turkey hunters this season – the new Hawke Optics Reflex Sight Wide View with Circle Dot reticle. This compact sight is perfect for your turkey gun to help you get fast acquisition of the bird when the time comes.

Within the heat of the moment, having the Hawke Reflex Sight Wide View Circle Dot on your shotgun allows you to get a more accurate shot on the bird. This sight, which can be used on any firearm, is Weaver rail mountable and has a red illuminated, 2 MOA circle-dot reticle with eight brightness settings. Pattern your shotgun so that the dot is on the center mass of the target, and you’ve got a shotgun that can quickly get you on the bird. Read more

Red Wing, MN. X-Vision Optics’ all-new Thermal Monocular (TM1) has a 400 x 300 thermal detector and a 1.7 to 6.8x digital magnification which can detect big game almost 2000 yards away! Weighing in at 1lb with an overall length of 7.5,” the TM1 is compact and lightweight. The TM1 also has Wi-Fi capabilities, picture and record function, internal memory storage, hot spot tracking, and free phone app compatibility. This device is dust and water-resistant to an international protection rating of IP66. X-Vision Optics’ TM1 is the best all-around thermal monocular for hunting, scouting, and surveilling. Read more

HOUSTON, TEXAS – Primary Arms Optics has announced two new scopes for its GLx® optic tier: a GLx 4-16x50mm FFP Rifle Scope with ACSS® Athena® BPR MIL Reticle and a GLx 1-6x24mm FFP Rifle Scope.

Now available, the GLx 4-16x50mm FFP Rifle Scope with ACSS Athena BPR MIL reticle is ideal for mid- to long-range precision rifles. The GLx 4-16x50mm FFP Rifle Scope was originally released in 2020, and since then, it’s quickly become one of Primary Arms’ most popular lightweight precision scopes. Its combination of high-quality, multicoated glass with innovative steel-on-steel turrets has earned a stellar reputation, and this newest reticle configuration is certain to build on that legacy.

The inclusion of the ACSS Athena BPR MIL reticle will bring additional long-range and high-precision functionality to this optic, making it even more effective for SPRs and bolt-action rifles alike. The Athena reticle combines an intuitive MIL Grid system with many of the convenient ranging and engagement tools featured in other ACSS reticles. It’s a perfect choice for any caliber or barrel length, offering outstanding precision for advanced marksmanship. Read more

As a follow up to the highly successful launch of Leica Amplus 6 in MIL, Amplus 6 is now available in MOA versions as well. Featuring 6x zoom and reticle illumination in a 30mm design, Amplus 6 MOA combines high quality optical performance in a feature rich and robust construction for everyday all-around use.

Leica Amplus 6 MOA balances premium optical performance with rugged features and is complimented by the extremely sharp illuminated dot, 6x zoom, large exit pupil and wide field of view. The robust design makes the Leica Amplus 6 ideal for uncompromising use in any situation, even in the most adverse conditions.

The precise, illuminated reticles of the Amplus 6 ensure fast target acquisition and a particularly sharp and brilliant image of the illuminated dot – without annoying over-glow. This means that users always have a clear sight picture, even in challenging light conditions. The Leica L-Ballistics reticle enables precision shooting at longer distances. The reticle is in the second focal plane. Read more

Plymouth, MI (March 14, 2022) EOTECH® is proud to stand with our law enforcement as they continue to put their lives on the line during these very challenging times. With the detrimental “Defund the Police” sentiment in our country, EOTECH was compelled to launch its yearlong “Back the Blue Initiative” donating twenty-five percent of the gross sales to various charities that support law enforcement.

Through the Back the Blue initiative, EOTECH made a large impact on deserving charities donating over $75k to Tunnel to Towers, Spirit of Blue, Officer Down Memorial Page and Mission 22. Not only did this program provide financial assistance but allowed these charities to expand their reach and promote their very important mission.

“For over a decade EOTECH has been a strategic partner in our work to keep police officers safe across the country,” shared Ryan T. Smith, Executive Director of the Spirit of Blue Foundation. “Through their Back the Blue campaign they did a tremendous job of involving their customers in raising awareness for the cause and then sharing the proceeds to fuel our safety grant program to deliver on the promise of protecting our nation’s law enforcement. We are very grateful for all they do to support us.” Read more