GREELEY, Colo. – Steiner Optics announces its “Kick off the Year Right” promotion to give hunters and shooters great savings on popular Steiner binoculars and riflescopes. Savings can be had on select HX Series, M Series and the Commander binoculars along with select T5Xi riflescope offerings. The promotion runs from February through March 31, 2021.

“What a better way to start out a new year than giving savings to our loyal customers,” said Seth Fields, Steiner National Sales Manager. “Consumers who purchase any of the select products from a participating dealer will receive 10 percent off in the form of an instant rebate or a gift card. This means people can potentially save up to $334 on select Steiner optics.” Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the addition of a new model to its popular DeltaPoint Pro line–one that features a 6-MOA dot.

Designed for competitive speed shooting and personal defense, the larger 6 MOA red dot excels at rapid, close-range target engagement and increases accuracy when it matters most. An incredibly wide field of view and crystal-clear glass dominates the competition, while its rugged aluminum housing and spring steel guard ensure it will perform in the harshest conditions.

“The DeltaPoint Pro is the fastest, toughest red dot on the market, and has been used to win pistol competitions around the world,” said John Snodgrass, Tactical Product Line Manager for Leupold & Stevens, Inc. “Shooters asked for a larger dot, something designed to make it even easier to get on target fast at close range. With the new 6 MOA model, we’ve delivered that in a proven package that’s designed, machined, and assembled right here in the United States.” Read more

TAMPA, FL – Meopta is pleased to introduce the MeoPro Optika LR series. Available in 10×42 HD and 8×50 HD models, these high-performance laser rangefinding binoculars quickly measure distance up to 2,600 yards and 2,950 yards, respectively.

The Optika LR’s premium European optics with HD fluoride glass and Meopta’s advanced MeoLux lens coating deliver exceptionally bright images in low light with maximum resolution and contrast. Color fidelity is true throughout the entire field of view and the MeoDrop hydrophobic coating ensures a clear view, even in the most extreme weather conditions.

The fast and accurate integrated laser rangefinder features three modes: Auto – which provides continuous ranging of moving targets. Near Ranging – which ranges the closest object in the aiming circle, and Far Ranging – which ranges the farthest object in the aiming circle to ensure an accurate reading in situations where there may be objects in the foreground, such as tree limbs or tall grass, that could interfere with a less precisely calibrated rangefinder. The two distance modes offer an advantage to those who frequently hunt in varied terrains. Incline data is also measured for accurate angle compensation in the field. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-3HD line of riflescopes, which delivers what hunters want most in a riflescope: outstanding low-light performance in an incredibly tough, lightweight package.

Featuring Leupold’s Elite Optical System, the VX-3HD delivers excellent dawn-to-dusk light transmission for a bright image when it matters most, elite-level glare reduction in harsh light, and the resolution and clarity that diehard hunters and shooters demand. Its adjustments deliver match-grade repeatability, and have ergonomic controls that are easy to read and use, even with gloves.

The VX-3HD will feature an array of magnification ranges, objective lens sizes, maintube diameters, elevation adjustment types, and more across the breadth of the line. Illuminated reticle models will be available, and every VX-3HD will feature a CDS-ZL dial. Leupold’s Custom Dial System (CDS) eliminates the needs for holdovers on longer shots, while the ZeroLock prevents unintended adjustments and ensures an accurate return to zero. Read more

New Red Dot Offers Exceptional Versatility at an Affordable Price

OVERLAND PARK, Kan. – – Bushnell®, an industry leader in performance optics, announced today the introduction of a new reflex sight – the RXS-100. Designed with user-adjustable brightness settings and multi-platform versatility, the new RXS-100 offers outstanding value at an unheard-of price point.

The RXS-100 is compatible with optics ready pistols and is a desirable option for rifles, shotguns and other firearm models. At the core of the RXS-100 is a crisp 4-MOA Red with eight brightness settings and battery life that provides over 5,000 hours of runtime on the mid setting. Read more

HOUSTON, TEXAS – Primary Arms Optics just revealed their 2021 catalog, showcasing an impressive and comprehensive selection of new rifle scopes, prism scopes, red dot sights, and optic mounts. New entries to their SLx® and GLx® product lines incorporate new technologies at unprecedented price points, and a new logo and expanded lifetime warranty show the company’s push for innovation in the new year. In addition, Primary Arms is giving some of these new optics away for free in a giveaway hosted on their 2021 Announcement page. Read more

The New 20-60×68 Endurance ED Fills Out the Most Value-Packed Line of
Premium Spotting Scopes

Hawke® Optics, the trusted leader in quality sporting optics that perform outstanding in the field and provide optimum value to the consumer, expands on the Endurance ED spotting scope line for 2021. The new full-size 20-60×68 model rounds out an impressive line of premium spotting scopes that deliver stunning clarity. Read more