HOUSTON, TEXAS – Primary Arms Optics has announced two new scopes for its GLx® optic tier: a GLx 4-16x50mm FFP Rifle Scope with ACSS® Athena® BPR MIL Reticle and a GLx 1-6x24mm FFP Rifle Scope.

Now available, the GLx 4-16x50mm FFP Rifle Scope with ACSS Athena BPR MIL reticle is ideal for mid- to long-range precision rifles. The GLx 4-16x50mm FFP Rifle Scope was originally released in 2020, and since then, it’s quickly become one of Primary Arms’ most popular lightweight precision scopes. Its combination of high-quality, multicoated glass with innovative steel-on-steel turrets has earned a stellar reputation, and this newest reticle configuration is certain to build on that legacy.

The inclusion of the ACSS Athena BPR MIL reticle will bring additional long-range and high-precision functionality to this optic, making it even more effective for SPRs and bolt-action rifles alike. The Athena reticle combines an intuitive MIL Grid system with many of the convenient ranging and engagement tools featured in other ACSS reticles. It’s a perfect choice for any caliber or barrel length, offering outstanding precision for advanced marksmanship. Read more

As a follow up to the highly successful launch of Leica Amplus 6 in MIL, Amplus 6 is now available in MOA versions as well. Featuring 6x zoom and reticle illumination in a 30mm design, Amplus 6 MOA combines high quality optical performance in a feature rich and robust construction for everyday all-around use.

Leica Amplus 6 MOA balances premium optical performance with rugged features and is complimented by the extremely sharp illuminated dot, 6x zoom, large exit pupil and wide field of view. The robust design makes the Leica Amplus 6 ideal for uncompromising use in any situation, even in the most adverse conditions.

The precise, illuminated reticles of the Amplus 6 ensure fast target acquisition and a particularly sharp and brilliant image of the illuminated dot – without annoying over-glow. This means that users always have a clear sight picture, even in challenging light conditions. The Leica L-Ballistics reticle enables precision shooting at longer distances. The reticle is in the second focal plane. Read more

Plymouth, MI (March 14, 2022) EOTECH® is proud to stand with our law enforcement as they continue to put their lives on the line during these very challenging times. With the detrimental “Defund the Police” sentiment in our country, EOTECH was compelled to launch its yearlong “Back the Blue Initiative” donating twenty-five percent of the gross sales to various charities that support law enforcement.

Through the Back the Blue initiative, EOTECH made a large impact on deserving charities donating over $75k to Tunnel to Towers, Spirit of Blue, Officer Down Memorial Page and Mission 22. Not only did this program provide financial assistance but allowed these charities to expand their reach and promote their very important mission.

“For over a decade EOTECH has been a strategic partner in our work to keep police officers safe across the country,” shared Ryan T. Smith, Executive Director of the Spirit of Blue Foundation. “Through their Back the Blue campaign they did a tremendous job of involving their customers in raising awareness for the cause and then sharing the proceeds to fuel our safety grant program to deliver on the promise of protecting our nation’s law enforcement. We are very grateful for all they do to support us.” Read more

Hawke® Optics, a worldwide leader in quality sporting optics that perform outstanding in the field while maintaining optimum value for the consumer, knows just how important it is to have your binoculars within easy reach when you’re in the field. Hawke’s newly developed Binocular Harness Pro Pack makes room for everything you need fully protected and at the ready.

Featuring a comfortable, close-fitting, and quiet design; the Hawke Pro Pack offers an exceptional carry system for your binoculars. Comfortably fitting up to 12×50 binoculars, the enclosed pack is the perfect way to keep your binoculars safe and dry while you are battling the elements. Read more

Youngsville, NC -– SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce an instant rebate promotion on select premium riflescopes: the SII, SIII, SVIII and SIII PLR. With tax returns just around the corner, now is a great time for deals and, amazingly, they’re available on some of SIGHTRON’s newest models. Save up to $900!

Hunters and sport shooters are always aiming for the center of the target. This time of year, they’re also shooting for big savings. Now is the time to take advantage of this instant rebate promotion and add a new SIGHTRON premium riflescope to your collection. SIGHTRON is one of the most recognized brands in modern, high-powered, long-range and precision shooting competitions today. So, whether you’re shopping for your favorite sportsman or just taking advantage of this special offer to add another riflescope to your own collection, SIGHTRON has you covered. This instant rebate promotion event begins Wednesday, March 1st and runs through April 30th. It’s SIGHTRON’s way of saying “Thank You” to all of their passionate hunters and sport shooters.

SIGHTRON is now offering up to $900 in savings on select premium riflescopes: Read more

HOUSTON, TEXAS – Primary Arms Optics has released their brand-new SLx 3x MFS magnifier.

The SLx 3x MFS supplements your red dot or 1x MicroPrism with added magnification when engaging targets at medium to long distance. This magnifier is part of our SLx optics line. SLx optics built our reputation for innovation, reliability, and value. All SLx optics undergo rigorous field-testing during development to best serve you in any environment. Read more

HOUSTON, TEXAS – Primary Arms Optics has opened pre-orders for their highly anticipated SLx® 3x MicroPrism optic.

SLx optics built Primary Arms’ reputation for innovation, reliability, and value. All SLx optics undergo rigorous field-testing during development to best serve the user in any environment.

The SLx 3x MicroPrism is an all-new advanced optical system that combines the compact, lightweight size of a microdot with the durability and precision of a 3x magnified optic. The SLx 3x MicroPrism offers 13 illumination settings with AutoLive® motion-sensing on/off technology and night vision compatibility.

At its highest setting, the MicroPrism offers true daylight bright illumination, while the low-power sleep mode extends runtime for ‘always-on’ storage. Because the SLx 3x MicroPrism uses an etched reticle with adjustable diopter, the user will always have a clear, crisp reticle image, even if they have severe astigmatism. Read more