Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the new CL Pocket binocular. The latest product in the CL family has been redesigned and sets new standards for fitting more comfortably in your hand. The binoculars are easy to use with its small size and outstanding optical quality. No matter where you are, you’ll always be ready to marvel at the wonders of nature.

These high-precision optics allow you to observe wildlife in a relaxed manner
without your eyes getting tired, while ensuring you can see every detail. It has a
large field of vision and is 100% suitable for eyeglass wearers. With outstanding
edge-to-edge sharpness and high transmission, you are guaranteed high-contrast, sharp, color-true images for unforgettable viewing experiences. Read more

MINNEAPOLIS, Minn. –– Viridian Weapon Technologies is pleased to announce that their much-anticipated hand stop laser, the HS1, is now available. The HS1 has a minimal footprint but adds exceptional control and targeting speed to M-Lok equipped rifles.

“We were humbled by the initial demand for the HS1,” said Brian Hedeen, President and CEO at Viridian. “Our first run sold out instantly. The HS1’s intuitive design cuts down time-to-target. But it’s not just the addition of a laser—the hand stop adds an element of control and precision to rifles. And now they’re back in stock.” Read more

Athlon Optics- Helos BTR GEN2 New Product Release

Olathe, Kansas – Precision shooting solutions are not just for the range. Meet the Helos BTR GEN2 from Athlon Optics. This First Focal Plane cross-over scope brings precision shooting features to the modern hunter as well. Simple push/pull locking windage and elevation turrets, paired with a precision zero stop ensure you never loose track of your zero.

Available in 4 magnification ranges: Read more

GRINNELL, Iowa (January 13, 2021) –With traditional trade shows canceled, Brownells will cap its week long NOT Show eVent, January 18 through 22, with the release of the next scope in the Brownells Match Precision Optic line.

First announced at SHOT Show 2019, the Brownells MPO scopes have high-quality glass made in Japan, and Brownells’ unique Non-Obscuring Illuminated Milling Reticle. The illuminated reticle features a central aiming dot inside a box, allowing precise aim at small targets without blocking them from view.

The newest MPO is a 1-8X24mm model with a similar reticle and is perfect for use on flattop AR-15 style firearms, or any other platform suited for an LPVO for quick switches between up-close shooting and targets farther out.

Open for pre-order starting Friday, January 22, the 1-8X24mm MPO It will be available by itself or packaged with a Brownells mount:

• #080-001-394  1-8X24 MPO Scope, $799.99 retail
• #080-001-395  1-8X24mm MPO Scope with Brownells Mount, $899.99 retail

Throughout the NOT Show eVent week, visitors to the Brownells NOT Show eVent page can enter for a chance to win a variety of prizes valued up to $1,600, including complete firearms from both Stag Arms and FM, a Midwest Industries handguard and Grey Ghost Precision parts for the Sig 320. Read more

(MANSFIELD, TEXAS) – Pulsar is proud to unveil the next iteration of the celebrated Thermion product family – the Thermion XM30 3.5-14x Thermal Riflescope (PL76524). The XM30 boasts 12 µm pixel pitch with 320×240 microbolometer sensor resolution, guaranteeing adult-sized heat signature detection up to 1,400 yards away, day or night. Whether you’re hog, predator or varmint hunting, the XM30 delivers premium imaging at an affordable price point. In keeping with Pulsar’s commitment to technological excellence, the fixed-focus Thermion XM30 features built-in recording with sound, Picture-in-Picture mode, Wi-Fi connectivity and Stream Vision app compatibility to capture, preserve and share your hunting memories. Remarkably rugged, the IP67 waterproof-rated XM30 is housed in a metal body boasting an operating temperature range of -13F to 122F and is recoil-rated up to .375 H&H. The XM30 is powered by a B-Pack Mini Li-Ion rechargeable battery with up to 5 hours of life. Read more

HOUSTON, TEXAS – Primary Arms Optics has announced the release of a new reticle configuration for the GLx 2.5-10x44mm FFP Rifle Scope (MPN: 610143). The ACSS® Griffin™ MIL reticle brings the advanced ranging tools and innovative horseshoe design of traditional ACSS reticles to a MIL-grid system. Even with the new ACSS Griffin MIL reticle, this scope maintains its favorable price at $649.99. Read more

Wixom, MI. — Trijicon Inc., global provider of innovative aiming solutions for the hunting, shooting, military, and law enforcement markets, is pleased to announce that the Trijicon Huron riflescope has been selected to receive a Golden Bullseye Award as the 2021 American Hunter Optic of the Year.

The Golden Bullseye Award is an acknowledgement of the finest products available in the shooting sports, and Trijicon is honored to be the recipient of this notable award. The Trijicon Huron series is built with the same military-grade construction and premium glass that has earned Trijicon a world-class reputation and features four different variable power options.

“The Huron was purpose-made for the North American deer hunter,” said Chuck Wahr, Trijicon Global Vice President of Sales and Marketing. “We wanted to provide hunters with an intuitive, truly usable feature set while still delivering extreme precision and durability at an affordable price.”

The new Trijicon Huron riflescopes feature a sleek satin finish and include 1-4×24, 2.5-10×40, 3-9×40, and 3-12×40 models, each of which is engineered for extreme durability and proven precision in every season and lighting condition. Ranging from 15.9 to 18.2 oz. and offering up to 100 MOA of adjustment from either a 30mm or 1-inch main tube, the Huron line gives deer hunters plenty of optical power in a lightweight package. Read more