HOUSTON, TEXAS – Primary Arms Optics has just released the latest iteration of its popular SLx 1x Prism, now featuring a green-illuminated reticle. This scope is part of Primary Arms’ SLx product line. SLx optics built Primary Arms’ reputation for innovation, reliability and value. All SLx optics undergo rigorous field-testing during development to best serve you in any environment. The SLx 1×20 Prism Scope with ACSS Cyclops reticle is one of the most popular low-magnification prism scopes on the market, mirroring the performance of a red dot or reflex sight with an etched reticle that eliminates astigmatic distortion.

The SLx 1×20 Prism Scope with ACSS Cyclops reticle is currently one of Primary Arms’ best-selling optics. With a massive eyebox, compact body, and 9.7oz weight, this prism optic is able to recreate the speed and agility of red dot and holographic optics with an etched ACSS reticle. The benefit of the etched reticle is two-fold, as it usable without batteries and does not blur with an astigmatism. Read more

Olathe, Kansas – Athlon Optics meets the latest trend in Low Power Variable Optics (LPVOs) with the affordable, feature rich First Focal Plane Ares ETR 1-10×28. The ultimate in versatility, this 10x magnification range optic is paired with a reticle designed to duplicate the speed of a red dot on 1x and the extended range capabilities of a precision reticle on 10x.

Ultra High Definition ED-Glass, illuminated reticles and a 34mm tube excel in lowlight conditions in tactical situations and hunting alike. Featuring either a FFP MIL-based reticle or a FFP BDC MOA-based reticle designed for .223/5.56mm 68-69gr BTHP cartridges to suit a wide range of applications. A high-light of the Ares 1-10×28 is the fool-proof turret design, complete with capped windage, and a locking elevation turret with Athlon’s Precision Zero Stop System. Read more

White Plains, NY – December 8, 2020 — Calling all holiday shoppers! Looking for that perfect gift for the hunter or shooter on your list? Through Dec. 31, 2020, ZEISS will be offering fantastic deals for the holiday season through participating ZEISS authorized retailers.

Customers looking to buy select Conquest V4 riflescopes and Terra ED 42 mm objective binoculars will receive $100 off instantly at time of purchase. Read more

Explore the Performance of a VANTAGE 30 WA 4-16×50 SF Scope Matched with Hawke’s New Rimfire-Specific Reticles and Take Your Plinking to a New Level

Hawke® Optics, a world leader in high quality sporting optics with outstanding performance in the field at amazing value to consumers, happily announces three new rimfire-specific models in the Vantage 30 WA line. Hawke matched the value-packed features of the Vantage scope line with the all-new rimfire caliber-specific reticles. The end results are superior accuracy and scopes that are a must-have for any serious rimfire shooter. These exciting new scopes are a solid addition to Hawke’s popular rimfire optic line.

Available for .22LR HV, .17HMR, and .22LR Subsonic, Hawke’s exclusive rimfire reticles have pre-calculated aim points for each specific caliber. With each scope, you zero while on 16x magnification at 50 yards (100 yards for the .17HMR) and from there, all aim points are pre-calculated with easy-to-read yardage markings etched in the reticle. With these reticles, you will experience outstanding downrange accuracy unlike any other rimfire scope on the market today. Read more

Now Available to Dealers and Consumers

GREELEY, Colo. – Steiner Optics TOR pistol laser and light models are now available for dealers and consumers. The TOR Mini and TOR Fusion mounted to a pistol will fit a variety of holsters from popular manufacturers.

The TOR Mini features a Type III hard-anodized, machined aluminum housing and rail mount, which is dustproof and splash-proof to IP54 standards. The universal rail mount on the lasers and light will fit all pistols that have a Picatinny or Weaver-style rail forward of the trigger guard. This design allows optimum positioning of the laser so that the fire buttons are easily accessible for a wide range of users.

It is available with either a red (635 nm) and green laser (520) lasers. Both lasers are direct diode type, allowing them to operate in extreme cold weather. Other features include left and right fire buttons for ambidextrous use, constant power drive that ensures the laser output remains constant throughout the life of the battery, low battery indication, as well as windage and elevation bore sight adjustment screws.

The TOR Fusion is a rail-mounted white light and aiming laser combination specifically designed for pistols. It is small enough to fit inside the majority of all commercially produced holsters on the market. It features left and right fire buttons for ambidextrous use and is available in red (635 nm) or green (520 nm) visible lasers. Ruggedly built with a Type III hard-anodized machined aluminum housing, the TOR Fusion is framed by a rail mount and illuminator bezel, ambient sealed, dustproof, and is splash-proof to IP54 standards. Read more

GREELEY, Colo. (November 25, 2020) – Steiner Optics introduces the Cinder Thermal Sight offering enhanced thermal imaging in a sleek, modern thermal sight perfect for rifle-mounted or handheld target acquisition day or night, even in poor weather conditions. Advanced features including Wi-Fi video streaming and Recoil-Activated Video recording make the Cinder an ideal choice for nighttime hunting and shooting.

The Cinder offers 320×240 thermal resolution with enhanced operation by using an optical stabilized and shutterless thermal imaging core and advanced imaging processing from a powerful Qualcomm Snapdragon CPU. All images are broadcast on an 800×600 pixel full color OLED display and can be streamed to Wi-Fi devices such as smartphones and tablets using the Cinder app or through an analog video-out port.

Hunters will never miss a shot on video with the Recoil Activated Video (RAV), which automatically saves video from a few seconds before and after the sight detects weapon recoil and, if wanted, images can be geo-tagged with the built-in GPS. A Stadiametric rangefinding reticle allows hunters to estimate distance of targets with known size, and picture-in-picture digital zoom give users an extra bit of confidence with a zoomed-in view of where they are aiming. Read more