Simple to Use Scope & Reticle Leveling Tool

Real Avid, the Leader in DIY for Guns®, introduces a simple to use, highly accurate system to ensure proper scope reticle alignment to a rifle’s bore axis. Called the Level-Right PRO, this system provides the essential reticle alignment needed for predictable point-of-impact when exceeding a rifle’s zeroed distance.

As experienced hunters and long-range competition shooters know, a scope’s reticle must be perfectly aligned with the rifle barrel bore’s axis to prevent left- or right-drift of the bullet’s point-of-impact when shooting past the zeroed distance. Scopes that are not properly aligned with the barrel will exhibit point-of-impact drift that increases with the shooting distance. In the past, cumbersome procedures and multiple bubble levels were required to achieve reticle alignment. Now, the revolutionary Level-Right PRO makes the process simple enough that anyone can install their scope the right way at their home workbench. Read more

City of Industry, CA – The 509T enclosed reflex sight is the new flagship pistol optic in the Holosun line-up and for good reason. Shooters will appreciate the ultra-durable enclosed design, Multi-reticle System, and Solar Failsafe technologies. The 509T is a “set it and forget it” sight that snaps into action when the shooter is ready thanks to Shake Awake technology. The incredible battery life and performance qualities make this sight a major tactical asset for any shooter.

Holosun incorporates industry-leading battery efficiency technology into every sight offered. The 509T is no exception with CR1632 battery life lasting up to 50,000 hours using the 2MOA dot only. Solar failsafe extends battery life ensuring shooters will always have a powered, active, and effective sight. A convenient, side-mounted battery tray makes for easy battery replacement. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear riflescopes and reflex sights, has announced the addition of a burnt bronze model to its award-winning VX-3i line of riflescopes. The VX-3i CDS-ZL 4.5-14×40 will feature a one-inch maintube and the company’s ZeroLock CDS dial.

Built for performance, the VX-3i line appeals to hunters and shooters alike. Earlier this year, the line was upgraded with one of Leupold’s most popular attributes – the ZeroLock dial. The ZeroLock feature prevents unintended adjustments and ensures an accurate return to zero. Fast and easy to use with a low-profile, one revolution, and CDS-ready dial. It marks the first time Leupold has made ZeroLock technology available at a price point below that of the popular VX-5HD. Read more

The return of iconic glass:
Leica presents the new Trinovid Classic binoculars

Leica Sport Optics has relaunched its observation classic: the Leica Trinovid Classic. Paying tribute to the iconic glass of the 1960s, the new Trinovids are shapely, slim and elegant in a classic binocular design featuring black leather. They are a statement, a timeless accessory and a rugged companion in one.

The precise, powerful premium optics with superior fields of view give an impressive orientation, while intuitive use makes for relaxed viewing. The latest glass types and coatings guarantee brilliant, natural colors and high-contrast, bright images from edge to edge. Protected by an ultra-light aluminum housing and state-of-the-art materials, the new Trinovid binoculars are robust, splash-proof and weatherproof. They are up to any challenge, even under harsh conditions, making them perfect for testing hunting trips. Read more

2.5-10x44mm FFP Rifle Scope with ACSS® Raptor M2 Reticle

4-16x50mm FFP Rifle Scope with MIL DOT Reticle

HOUSTON, TEXAS – Primary Arms Optics is now shipping the new GLx 2.5-10×44 FFP ACSS Raptor M2 and GLx 4-16×50 FFP MIL-DOT Rifle Scopes. Following the initial release of GLx in 2019, Primary Arms’ Optics latest product line has earned a reputation for both quality and value, and these two new reticle configurations are elevated by GLx innovation. Both new GLx scopes are now available for purchase from primaryarms.com and your preferred retailers.

“These scopes are part of our mid-tier lineup of optics, called GLx,” said Marshall Lerner, CEO of Primary Arms. “GLx brings premium technologies and materials into an approachable price range, providing customers an unbeatable value.” Read more

Always On! Always Ready!

Late last year Sig Sauer introduced the Sig 365 SAS (Sig-Anti-Snag). One of the unique features to make it snag-proof is the low profile Meprolight FT Bullseye ™ sight. Gun sales have maintained their record pace over the past few months and the Sig 365 SAS remains a top seller. Independent reviews regarding the 365 SAS with the FT Bullseye have been positive:

“Instead of traditional iron sights, Sig took a Meprolight Bullseye sight and melted’ it down into the slide. Again, we’d like to re-emphasize how gimmicky we thought the sight was. We’d also like to point out how wrong we were. How much did we love it? I’m looking to have the Meprolight Bullseye mounted on other firearms.” (Ryan Cleckner, gununiversity.com, 2.7.2020)

“Finally, let’s talk about the FT Bullseye Sights. Besides the obvious cool factor, the real assessment centers around their functionality. Do they actually work? While I’ve only put 100-rounds down range, I can say that sight acquisition is quick and painless. These are possibly the easiest sights to pick up. If you have an astigmatism, as I do, then you may want to check out the SAS for this reason alone.” (Seth Rogers, guns.com, 11.27.19) Read more

New Riflescopes Support the Growing Demands of Long-Range Hunting and Shooting
White Plains, NY –

New for 2020, ZEISS has enhanced many of their ZEISS Conquest V4 riflescope models. These enhancements include optimized engraving, 10 yards to infinity side parallax adjustment, variable step reticle illumination, two new reticle designs, and reticle subtension indicators at the magnification settings. Select configurations will also incorporate ZEISS’ all-new External Locking Windage Turret with windage limiter adjustment. The new options will be available at your Authorized ZEISS Retailer beginning late May 2020.

“We can now share the good news and the new products,” said Kyle Brown – Director of Marketing/Product for Carl ZEISS SBE, LLC. “These new riflescopes are going to make a whole lot of hunters and shooters smile from ear-to-ear. Packed with features well above their price class, they deliver exceptional performance in a lighter-weight package. The new configurations support the long-range hunter and shooter more than ever. Regardless of just how challenging that shot is, the new riflescopes will help you deliver precise and accurate hits on the most challenging of targets.”

ZEISS will offer a total of 22 unique scope configurations within the ZEISS Conquest V4 riflescope portfolio. There are five models available – all with 30mm main tubes: 3-12×44, 3-12×56, 4-16×44, 4-16×50, and 6-24×50. All models deliver 90% light transmission, offer a large amount of elevation adjustment, and all are designed to handle up to 1,500 g-force of recoil. Lightweight and heavy duty, these riflescopes deliver confidence in the toughest conditions. The various riflescope choices will service many hunting and shooting applications that are typically encountered in the field and on the range. Read more