TAMPA, FL – Meopta is pleased to introduce the MeoPro Optika LR series. Available in 10×42 HD and 8×50 HD models, these high-performance laser rangefinding binoculars quickly measure distance up to 2,600 yards and 2,950 yards, respectively.

The Optika LR’s premium European optics with HD fluoride glass and Meopta’s advanced MeoLux lens coating deliver exceptionally bright images in low light with maximum resolution and contrast. Color fidelity is true throughout the entire field of view and the MeoDrop hydrophobic coating ensures a clear view, even in the most extreme weather conditions.

The fast and accurate integrated laser rangefinder features three modes: Auto – which provides continuous ranging of moving targets. Near Ranging – which ranges the closest object in the aiming circle, and Far Ranging – which ranges the farthest object in the aiming circle to ensure an accurate reading in situations where there may be objects in the foreground, such as tree limbs or tall grass, that could interfere with a less precisely calibrated rangefinder. The two distance modes offer an advantage to those who frequently hunt in varied terrains. Incline data is also measured for accurate angle compensation in the field. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-3HD line of riflescopes, which delivers what hunters want most in a riflescope: outstanding low-light performance in an incredibly tough, lightweight package.

Featuring Leupold’s Elite Optical System, the VX-3HD delivers excellent dawn-to-dusk light transmission for a bright image when it matters most, elite-level glare reduction in harsh light, and the resolution and clarity that diehard hunters and shooters demand. Its adjustments deliver match-grade repeatability, and have ergonomic controls that are easy to read and use, even with gloves.

The VX-3HD will feature an array of magnification ranges, objective lens sizes, maintube diameters, elevation adjustment types, and more across the breadth of the line. Illuminated reticle models will be available, and every VX-3HD will feature a CDS-ZL dial. Leupold’s Custom Dial System (CDS) eliminates the needs for holdovers on longer shots, while the ZeroLock prevents unintended adjustments and ensures an accurate return to zero. Read more

New Red Dot Offers Exceptional Versatility at an Affordable Price

OVERLAND PARK, Kan. – – Bushnell®, an industry leader in performance optics, announced today the introduction of a new reflex sight – the RXS-100. Designed with user-adjustable brightness settings and multi-platform versatility, the new RXS-100 offers outstanding value at an unheard-of price point.

The RXS-100 is compatible with optics ready pistols and is a desirable option for rifles, shotguns and other firearm models. At the core of the RXS-100 is a crisp 4-MOA Red with eight brightness settings and battery life that provides over 5,000 hours of runtime on the mid setting. Read more

HOUSTON, TEXAS – Primary Arms Optics just revealed their 2021 catalog, showcasing an impressive and comprehensive selection of new rifle scopes, prism scopes, red dot sights, and optic mounts. New entries to their SLx® and GLx® product lines incorporate new technologies at unprecedented price points, and a new logo and expanded lifetime warranty show the company’s push for innovation in the new year. In addition, Primary Arms is giving some of these new optics away for free in a giveaway hosted on their 2021 Announcement page. Read more

The New 20-60×68 Endurance ED Fills Out the Most Value-Packed Line of
Premium Spotting Scopes

Hawke® Optics, the trusted leader in quality sporting optics that perform outstanding in the field and provide optimum value to the consumer, expands on the Endurance ED spotting scope line for 2021. The new full-size 20-60×68 model rounds out an impressive line of premium spotting scopes that deliver stunning clarity. Read more

Nature in your Pocket

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the new CL Pocket binocular. The latest product in the CL family has been redesigned and sets new standards for fitting more comfortably in your hand. The binoculars are easy to use with its small size and outstanding optical quality. No matter where you are, you’ll always be ready to marvel at the wonders of nature.

These high-precision optics allow you to observe wildlife in a relaxed manner without your eyes getting tired, while ensuring you can see every detail. It has a large field of vision and is 100% suitable for eyeglass wearers. With outstanding edge-to-edge sharpness and high transmission, you are guaranteed high-contrast, sharp, color-true images for unforgettable viewing experiences.

With its sharp, ergonomic design and easy-grip protective housing, these binoculars offer you a comfortable way of viewing. Weighing in at just 12.3 ounces and at 4.3 inches long, it slips easily into a small bag, making it the perfect companion. Its modern design in two colors, green and anthracite, can be combined with different accessory sets to suit your particular needs. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the NEW KAHLES K525i DLR (Dynamic Long Range).

The rugged K525i with its magnification range has been developed for tactical use and long distances. It has now been improved based on shooter feedback with greater field of view and easier to read turrets.

While maintaining the clearly defined, precise clicks, the turret now features 100 clicks per rotation allowing for larger and easier to read numbers. With 10 mils of adustment per rotation and the highly visible turret indicator, knowing your adjustments is effortless.

An increased field of view, 8% greater than other K525i riflescopes, assists in faster target acquisition. Coupled with the SKMR4 1st focal plane reticle makes this a perfect match for competition and in the field. Read more