City of Industry, CA – Battery life and ease-of-use are critical features for any electronics to be used defensively or in the field. Whether sighting in game or responding to a potential threat, events often unfold quickly and there isn’t time to fumble for controls to turn an optic on or worse, discover that the batteries are dead at that moment of need. That’s why Holosun has incorporated Shake Awake™ technology in all of its open reflex, tube and micro red-dot optics.

Shake Awake™ allows a Holosun optic to essentially go to sleep after no movement or vibration is detected during a set period of time; much like your computer when not in use. The amount of time before the optic shuts off is completely programmable by the user. As soon as the optic senses movement, it automatically turns on for immediate use and at the same level of brightness last used. This feature helps promote longer battery life and ensures the unit is ready for action the second the firearm is picked up. Read more

FORT SMITH, AR – The new and improved patented and proven Axeon® Absolute Zero® makes sighting in your rifle absolutely easy. Using two precision lasers it guarantees you hold your rifle in the exact same place while sighting in thereby providing the ability to completely eliminate hold error and establish a zero in just one shot.

The Absolute Zero from Axeon Optics includes a new mounting system making it the easiest, most efficient, and accurate way to find your zero at 25 yards giving you the ability to zero at 100 yards with cold barrel accuracy. It comes with an adapter that fits your rifle’s Picatinny or Weaver rail. It also comes equipped with a quick disconnect mount that allows the unit to mount onto any scope that has a 1-inch or 30 mm tube. Adhesive backed reflective grids are included with each Absolute Zero making the red lasers easy to identify and locate even in bright sunlit conditions. Read more

GREELEY, Colo. (August 1, 2019) –

Hunters and shooters can gain great savings on Burris’ optics promotion running through December 31. Incentives range from an incredible $500 in savings with the purchase of an Eliminator III laser range-finding smart riflescope to $180 with the purchase of a Fullfield II and $210 with the purchase of a Fullfield E1.

For a limited time, the Burris Eliminator III 4-16x50mm smart riflescope is available for $999, an instant $500 savings. The Eliminator is the most innovative and effective hunting riflescope in the world; combining outstanding optics, pinpoint laser ranging out to 1,200-plus yard and push-button automatic trajectory compensation across virtually all rimfire, centerfire and muzzleloader rifles and ammunition. Precision optics, a built in digital inclinometer, integrated smart dope card and laser rangefinder combine four tools into one advanced optic. Read more

Melville, NY – Twenty-three years after the debut of the original MONARCH riflescope, Nikon unveils an all-new line of long-range optics designed specifically for discerning sportsmen and women. For 2019 and beyond, MONARCH M5 becomes the new patriarch of the Nikon riflescope family.

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Long-range illumination, extended battery life, and extreme durability highlight model features

Irving, TX – Serious predator hunters know that some of the best coyote hunting is a night game, and reliable equipment performance is often the decider in extreme conditions. That’s why Hunting Made Easy developed the Coyote Light Pro. No light on the market today offers the desirable combination of light weight, high output, and user configurability in a compact unit that can light up a predator’s eyes to over 1,000 yards.

Powered by rechargeable and replaceable lithium ion batteries, the Coyote Light Pro utilizes a solid-state LED rated for up to 65,000 hours and capable of delivering variable runtimes based on light color and intensity. The intensity is fully adjustable from 0-100%, allowing hunters to find the optimal balance between illumination distance and run time based on specific hunting conditions and environments. At 25% power, the Coyote Light Pro boasts a runtime of over 48 hours, with full intensity providing 5.5 hours with red, green, or infrared and 3 hours with white. Read more

TRUGLO, Inc. introduces a new family of tactical red dot sights; the IGNiTE™ series satisfies shooters’ needs for a robust and reliable red dot optic for close-quarter, fast sight acquisition scenarios. IGNiTE series optics are aimed at shooters looking for an easy-to-use red dot sight that provides reliability and accuracy at a reasonable price. The IGNiTE series launches with two all-new models:

The IGNiTE 30mm (TG8335BN) boasts a large objective lens that provides a wide field of view protected by molded flip-up lens caps. Designed primarily for tactical carbine applications, the IGNiTE 30mm includes a machined cantilever Picatinny rail mount that provides an absolute co-witness with standard-height backup iron sights. Read more

Melville, NY – Nikon is excited to announce that two all-new PROSTAFF laser rangefinders are headed to retailers near you. PROSTAFF 1000 and PROSTAFF 1000i both put a solid 1,000-yard maximum ranging capability into your hand, together with compact ergonomics that will fit your pocket.

Whether in the stand or the backcountry, these feature-rich, compact laser rangefinders are sure to impress at an unbeatable price.

Each of Nikon’s new PROSTAFF laser rangefinders offers a multilayer-coated 6x high-quality monocular for bright, clear viewing. Both models also feature one-push, 8-second continuous measurement and are equipped with Tru-Target Priority which gives users the ability to select between First Target Priority Mode or Distant Target Priority Mode, enabling easy ranging of an object or animal in front of or behind another obstacle.

With Nikon’s ID (Incline/Decline) Technology built in, the PROSTAFF 1000i Laser Rangefinder offers a Horizontal Distance / Actual Distance display mode that can be easily switched depending on your preference. Providing angle-adjusted readings – for angles +/- 89°(nearly vertical up or down) – the PROSTAFF 1000i takes the guesswork out of the shooting equation for quick, precise ranging.

PROSTAFF 1000 and PROSTAFF 1000i both make ranging capabilities on non-reflective targets out to 600 yards a reality.

With Suggested Retail Prices of $169.95 for the PROSTAFF 1000 and $199.95 for the PROSTAFF 1000i with slope, these new models offer weather resistant/rainproof (IPX4-equivalent rated) performance even in inclement conditions. All new PROSTAFF models are also backed by Nikon’s exclusive 5 Year Warranty.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products. For more information on Nikon’s full line of Riflescopes, Reflex/Red Dot Sights, Binoculars, Rangefinder Binocular, Fieldscopes, and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.NikonSportOptics.com

(MANSFIELD, TEXAS) – Pulsar continues to enhance night vision technology with the newest member of the Digisight family, the Digisight Ultra N455. Step up your hunting experience with the Digisight N455; take down predators, hogs and varmints day or night.

Pulsar fuses a high-resolution 1280×720 CMOS sensor with a 1024×768 AMOLED display for a detection range of up to 550 yards. Designed for day or nighttime use, the N455 boasts a picture-in-picture 4x digital zoom with continuous and 2x, 4x stepped options, wide field-of-view and removable LED 940 invisible IR illuminator.

Use the Digisight to record your hunts with the built-in video recorder and easily stream your adventure with the Stream Vision App through WiFi on your mobile or tablet device. Customize the way you use the Digisight N455 by selecting from over 10 electronic reticles and 9 color options, with each holding their own advantage. Read more