Marketing the Truth About Hunting

By Glen Wunderlich

It’s almost time to toot our horn.  No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.

The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.

Here is how the plan would work:  Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law.  Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more

University of Outdoors to Welcome Students in 2014

Want to earn a living doing something you love in the great outdoors? Now there’s a university just for you. The new University of Outdoors will be opening its doors summer 2014 in two locations — Altoona, Alabama, and Mesa, Colorado, and will be providing its students with useful skills and knowledge essential for developing a career in the out of doors. Enroll now and change the course of your future. Read more

New OK state record rainbow trout breaks 47-year-old record

Mark Reed of Blanchard with his new Oklahoma state record rainbow trout that he caught from Lake Watonga in November. The fish weighed 10-lb., 10.56-oz., breaking the nearly half-century-old state record of 10 lbs., 4 oz.

A new state record rainbow trout was caught recently from Lake Watonga at Roman Nose State Park, reminding Oklahomans that this non-native, cold-water fish is in season and providing plenty of angling action across the state.   On Nov. 17, Mark Reed of Blanchard caught the 10-lb., 10.56-oz. rainbow, breaking the nearly half-century-old state record of Billy Payne, who caught his 10-lb., 4-oz. trout from the Illinois River in July of 1966. Read more

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