Johnny Morris, Bass Pro Shops Outdoor Fund Cast $400,000 Lifeline to Revive Lake George

Johnny Morris, legendary angler, noted conservationist and Bass Pro Shops founder, recently announced a personal donation of $200,000 to the nonprofit Fish & Wildlife Foundation of Florida and the Florida Fish and Wildlife Conservation Commission (FWC), which when added to a $200,000 grant from the Bass Pro Shops and Cabela’s Outdoor Fund, makes a total donation of $400,000 for the transformative work to restore Lake George.
These announcements, set against the backdrop of the elite competition at the Bassmaster Elite at St. Johns River, come at a critical juncture for Lake George, whose vital aquatic vegetation — a linchpin for the ecosystem and pivotal for prized freshwater fish like the Florida largemouth bass — is under threat. Hurricanes Matthew and Irma significantly damaged the lake’s aquatic vegetation. In response, FWC increased monitoring and restoration efforts to bring back this crucial habitat.
“We are honored and excited to be able to support this important work in one of the most iconic and celebrated fisheries for bass anywhere in the world,” Morris said. “We’re proud to stand alongside our customers in advocating for anglers and outdoor enthusiasts in supporting this important conservation project. Maintaining the health of Lake George will ensure its future for generations of anglers and everyone to enjoy.” Read more










