Ear and Eye Protection Brand ULTRX at 2025 SHOT Show

Louisville, CO: Post pandemic, firearm and protection categories may be waning, but customer interest for new and innovative accessories that help them shoot safer…is at an all-time high. ULTRX™, a new transformative brand launched by Allen Company in 2024, continues that momentum into the new year with the expansion of key product segments including digital sound enhancement, expanded youthful color palettes and a multitude of stylish eye protection options.

ULTRX™ Ear and Eye Safety Protection products were picked up nationwide by some of the industry’s largest retail outlets and can be identified by the high-visibility chartreuse and gray retail packaging they utilize. The initial launch year included approximately 65 new items targeted across digital earbuds, high-fidelity sound earmuffs, passive earmuffs, and small in-ear protective formats. Read more

Firearms, General

GForce Arms Introduces the 12HAMMER

The new 12-HAMMER cycles without the need of high velocity ammunition. Most Turkish made MKA-1919 style shotguns require 1300fps velocity ammunition, the 12-HAMMER does not. It will cycle light 7.5 shot loads, and all the way up to 3″ T-shot and steel. This is a highly efficient shotgun that eats almost anything you feed it.

GForce Arms, renowned for its commitment to precision and reliability, proudly announces the launch of the 12HAMMER, a high-performance 12-gauge shotgun designed to meet the diverse needs of shooters from home defense to tactical operations. Engineered to deliver flawless performance, the 12HAMMER combines cutting-edge technology with rugged construction to create a firearm that is as versatile as it is durable.

Engineered for Excellence
At the heart of the 12HAMMER is its fully redesigned rear-driven gas piston system, which ensures smooth, consistent cycling across a wide range of ammunition. From low-velocity birdshot to high-powered slugs, the 12HAMMER is optimized to deliver reliable performance in any condition. The shotgun is equipped with a buffer tube configuration that ensures smooth recoil management, making it an ideal choice for a variety of shooting scenarios.

Unmatched Versatility
The 12HAMMER features an 18.5-inch full-steel barrel, built for durability and the ability to withstand heavy use. The Benelli Mobil Choke System, paired with five factory chokes (CYL, IMP CYL, MOD, IMP MOD, and FULL), offers unparalleled flexibility in selecting the optimal choke for any given shooting environment—whether it’s home defense, the open field, or the range. With a capacity of 5+1 and compatibility with both 2 3/4” and 3” shotgun shells, the 12HAMMER adapts effortlessly to various shooting preferences. Read more

Firearms

C&H Precision Launches the RMSC MAX Red Dot Optic

RICHMOND HILL, Ga – C&H Precision (CHPWS), an industry leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, is proud to announce the launch of the RMSC MAX, a rugged, large-windowed red dot optic designed for unparalleled performance and versatility. Built to meet the demands of modern shooters, the RMSC MAX combines cutting-edge technology with a compact RMSC footprint, making it the perfect choice for pistols and shotguns alike.

The RMSC MAX features a 90% larger reflective lens area than the average RMSC footprint optic, providing a greater field of view and faster target acquisition. This expanded window ensures users can acquire and track targets with ease, whether in competitive shooting, self-defense, or hunting scenarios.

Other standout features include: Read more

Optics

Certis Laser Rangefinding Scope from Maxview Optics

FRANKENMUTH, Mich.— Maxview™ Optics, a leading manufacturer of performance optics, introduces Certis™ Laser Rangfinding Crossbow Scope.

The all-new Certis™ has a built-in rangefinder that measures to 999 yards and calculates the actual drop and aiming point out to 100 yards. The 4×32 scope includes stationary engraved reticle available regardless of visibility conditions. The easy set-up requires zeroing your crossbow at 20 yards and entering the arrow speed to calculate your drop information. No more sighting your crossbow at longer distances to complete calibration, your drop information comes loaded! Read more

Archery, Optics

Leupold Announces Launch of VX-6HD Gen 2 Riflescope Line

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-6HD Gen 2 family of riflescopes, available now.

For apex hunters, success is more than the pursuit. It’s about dominating any condition or environment–a goal made even more attainable with the next generation of Leupold’s legendary Gold Ring riflescope. The VX-6HD Gen 2 family offers six different models, four different reticle options, and is loaded with new features. Whether you’re climbing rugged peaks in search of a ram or chasing bugling elk at last light–no matter the hunt, your path forward with the VX-6HD Gen 2 is one of total dominance.

“This isn’t just a new product announcement–this is proof that the world’s best hunting riflescope just got even better,” said Tim Lesser, Vice President of Product Development and Marketing for Leupold & Stevens, Inc. “The VX-6HD Gen 2 improves upon the industry-leading performance of its predecessors and delivers new features and enhancements that hunters worldwide will value. No detail has been overlooked.”

New is the innovative CDS-SZL2 dial, which eliminates the need for tools when zeroing or changing custom dials. By unlocking the lever on the SpeedSet dial, hunters will be able to reset the zero on their elevation and windage dials without having to use tools. The new dial features Leupold’s push-button ZeroLock system, eliminating accidental dial movement. The VX-6HD Gen 2 also includes competition-grade precision adjustments and an integrated throw lever, mirroring the award-winning aspects which define Leupold’s Mark series of riflescopes. Read more

Optics

New RCBS Dies: 22 Creedmoor, 338 ARC, 8.6 Blackout, 400 Legend and More

Oroville, CA – Coming soon to a shelf near you, RCBS has introduced die sets for multiple new and popular cartridges.

New die sets include offerings for the 22 Creedmoor, 25 Creedmoor, 338 ARC, 8.6 Blackout, and 400 Legend. Additional product info can be found below.

From RCBS’s Group A series of rifle cartridge dies on every handloader’s bench, the ultimate precision of the MatchMaster line of dies, to historic cartridges supported by the company’s Legacy series of dies, RCBS has the industry’s widest assortment of dies for any and every cartridge and reloading operation.

More new products:

SKU Die Set MSRP
10101 22 Creedmoor Full Length Die Set $94.45
10108 MatchMaster 22 Creedmoor Full Length Bushing Die Set $194.95
10110 MatchMaster 22 Creedmoor Neck Bushing Die Set $194.95
23701 25 Creedmoor Full Length Die Set $51.95
26101 338 ARC Full Length Die Set $64.45
25501 8.6mm Blackout Full Length Die Set $94.45
22004 400 Legend 3-Die Taper Crimp Set $74.95

Additionally, RCBS is now manufacturing 13 new seater dies in the MatchMaster series of precision reloading dies. These dies are for the following cartridges: 22 Creedmoor, 222 Rem, 6MM Rem, 257 Roberts, 6.5MM Grendel, 6.8MM Western, 7×57 Mauser, 280 Rem, 280 AI, 28 Nosler, 300 BLK, 7.62×39, and 338 Win. More information can be found on www.RCBS.com.

Ammunition

New Garmin Vehicle Navigator Tracks and Trains Your Dog

Powerful Alpha XL handles all terrains and communicates directly with Garmin

dog collars

 

OLATHE, Kan. – Garmin (NYSE: GRMN) today unveiled the Alpha® XL sporting dog device. This hunting-focused vehicle navigator easily guides users to their favorite hunting spot thanks to a high-resolution 10” touchscreen display and cutting-edge Garmin navigation features, then transitions to an all-in-one dog tracking and training device. Eliminating the need for a dog tracking handheld, the rugged Alpha XL navigator communicates directly with compatible Garmin dog collars, providing hunters track and train capabilities on the display. Users can view their dogs or other hunters’ handhelds from the cab of their truck or remove Alpha XL from the mounting dock and grab a seat at the tailgate for up to two hours of portable use.

“We created Alpha XL for users who wanted all the power and durability of an Alpha handheld but in a form factor better suitable for vehicles. This device guides you to your favorite hunting spot, no matter how far off the beaten path, and then helps bring you and your dogs back when it’s time to head home. It’s perfect for users who travel large distances on the hunt.”

–Dan Bartel, Garmin Vice President of Global Consumer Sales

Notable Alpha XL features Read more

Hunting

M&P9 METAL HD by Smith & Wesson

MARYVILLE, TN. – Smith & Wesson Brands, Inc. (NASDAQ Global Select: SWBI), a leader in firearm manufacturing and design, announces today the release of the M&P9 Metal HD – Spec Series V, the newest addition to the Spec Series lineup.

The fifth iteration of our Spec Series family is a first of its kind, built with superior performance in mind. It is a striker-fired pistol chambered in 9mm, has a 23-round capacity, and utilizes a newly designed aluminum trigger to facilitate more consistent and accurate shooting.

Weighing in at 2.31-pounds (without a magazine), the M&P9 Metal HD features a steel frame construction with enhanced texturing, a steel magwell, and a steel optics plate that increase overall weight and help reduce felt recoil. Its 4.8-inch threaded barrel, controls, and magwell all display a sharp blue PVD finish, and it is equipped with a Strike Industries™ compensator to mitigate muzzle rise and improve control.

“Our polymer M&P handguns have been widely recognized for their ergonomics and reliability. We took these trusted attributes and integrated them into a steel platform to help mitigate felt-coil, allowing users to keep their pistol running flat and fast. This new Spec Series offers an advantage in today’s dynamic shooting environments while delivering a premium look and feel,” said Corey Beaudreau, Product Manager.

The M&P9 Metal HD ships with tall C.O.R.E.™ green night sights out of the box and also includes an optics-ready slide if you choose to operate your preferred red dot. Additional features include three 23-round magazines, a Limited-Edition Spec Series Coin and Knife, and a hard carry case. Read more

Firearms

Fiocchi Announces 6.5 PRC and 7 PRC Additions to Hyperformance Match Line

Fiocchi, a global leader in defensive, target, and hunting ammunition, is elevating its acclaimed Hyperformance Match series in 2025 with the introduction of three new loads tailored for long-range competition shooters. Among these, the 6.5 PRC and 7 PRC stand out as the ultimate calibers for precision enthusiasts looking to dominate on the range and in the field.

Since its debut, Fiocchi’s Hyperformance Match ammunition has earned its place in the long-range shooting community. Known for its ultra-precision construction, premium components, and factory performance standards that rival custom handloads, this series is engineered for shooters who demand nothing less than perfection. For 2025, Fiocchi takes things to the next level with the incorporation of Nosler’s cutting-edge RDF™ (Reduced Drag Factor) projectile.

The RDF™ bullet’s advanced design starts with an extended boattail, reducing drag and enhancing trajectory for unparalleled downrange performance. The compound ogive further boosts its ballistic coefficient, ensuring minimal wind drift and exceptional accuracy at extreme distances. The bullet’s self-centering profile makes it less sensitive to seating depth, offering consistent precision straight out of the box. And with its ultra-small meplat requiring no additional trimming or pointing, the RDF™ delivers unmatched performance, ready to impress even the most discerning marksmen.

Fiocchi is offering its new Hyperformance Match with Nosler’s RDF™ in the following load configurations:

    • 6mm Creedmoor: 105-gr., 3025 fps, #6CMRD
    • 6.5 PRC: 140-gr., 2980 fps, #65PRCRD
    • 7mm PRC: 185-gr., 2750 fps, #7PRCRD

Read more

Ammunition

Franchi Announces the Momentum Carbine Elite Bolt-Action Rifle

Accokeek, MD – Franchi, a leader in precision firearms known for exceptional performance and Italian craftsmanship, adds an all-new rifle to the company’s heralded Momentum bolt-action rifle series for 2025.

Franchi developed the new Momentum Carbine Elite as the answer to hunters who place a premium on maneuverability in close environments and who favor a light, agile platform for pursuing big whitetails. Whether hunting from a ground blind or box blind, climber or sling stand, thick brush or timber, the Momentum Carbine Elite stands ready.

The key features begin with the compact Evolved Ergonom-X stock, which makes the Momentum Carbine Elite fast-handling, ergonomic, and quick to the shoulder while the contoured TSA recoil pad minimizes catching on bulky clothing. Read more

Firearms
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