Greater Chicago Campaign Targets Illegal Gun Purchases


Des Plaines, Ill. — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®), the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ) are reminding the Greater Chicago area public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its 21st year and is a cornerstone of the cooperative relationship of the firearm industry, law enforcement and retailers.
Billboard, radio, streaming audio and digital advertisements for the Don’t Lie For the Other Guy program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie For the Other Guy.”
The month-long public awareness campaign was officially launched today with a short press conference program at Maxon Shooters Supplies and Indoor Range in Des Plaines, Ill. Present at the event were representatives of the ATF Chicago Field Division, the U.S. Attorney’s Office for the Northern District of Illinois, the U.S. Attorney’s Office for the Northern District of Indiana and NSSF.
The Chicago area “Don’t Lie” includes more than 33 outdoor billboards, digital bulletin boards and posters. There are also more than 150 radio spots playing and more than 2 million digital streaming radio service impressions. On social media, “Don’t Lie” advertisements total nearly 2.5 million targeted geo-fenced online mobile advertisements and almost 1 million Facebook and Instagram impressions. Chicago was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearm industry.
“The firearm industry has always been focused on keeping firearms out of the hands of those who should not possess them. We are proud of our more than two-decade cooperative relationship with the ATF, the DOJ and the entire law enforcement community to assist them in their collective efforts to reduce criminal acquisition and misuse of firearms,” said Joe Bartozzi, NSSF President and CEO. Read more










