Berger Announces New Extreme Long Range 375 Caliber Bullet

Mesa, AZ – New for 2024, Berger announces the 375 caliber 410 Grain Hybrid Target bullet, purpose-built to meet the demands of shooters competing in Extreme Long Range (ELR) disciplines with large capacity magnum cartridges.

The new Berger 375 caliber 410 Grain Hybrid Target projectile delivers the trusted performance shooters have come to expect from Berger Hybrids and offers a long-range competitive advantage previously attainable only from a solid, lathe-turned projectile. Like all other Berger bullets dominating long-range shooting disciplines, the foundation for the 375 caliber 410 Grain Hybrid Target bullet is the industry leading Berger J4 jacket, offering unprecedented concentricity of <.0003” total indicated runout (TIR). This delivers the highest level precision, bullet balance, and shot-to-shot consistency without equal. Read more

Redding Reloading Equipment Announces New Benchmark in Precision Handloading Dies

Redding Reloading Equipment announces the new benchmark in precision handloading. The revolutionary Z Series Die Family utilizes Larger, Stronger and more Robust 1” die bodies.

Redding engineering has proven that the modern high performance cartridge designs of today are severely taxing the capabilities of traditional 7/8” reloading dies. The 7/8” diameter became the industry standard in the post WWII era, but today’s new cartridge designs provide numerous reasons to question that standard. In short, it is all about the strength of material, the stresses induced and the deformation that occurs in the die itself.

With the revolutionary “Z Series” Dies, the handloader can see, feel and measure and the difference. Based on relative strength, the “Z Series” Dies are as much as 2X stronger than traditional 7/8” dies. Extensive lab testing has shown that this increased strength and rigidity provides significantly reduced sizing effort as well as more consistent and measurable sized case dimensions. Read more

Walther Arms PDP and Sierra Ammunition Promotion Extended

FORT SMITH, Ark. – To help consumers celebrate the holidays even more, Walther Arms, Inc. has extended their PDP handgun promotion with Sierra Ammunition. From now through the end of the year (Dec. 31), consumers will receive 100 rounds of brand-new Sierra 124gr hollow point ammunition with the purchase of a PDP.

Enhance your shooting skills by being properly equipped with a new PDP and reliable, accurate ammunition. Whether you’re a dedicated enthusiast, seeking top-tier accuracy, or a new shooter, this promotion seamlessly combines the precision of the Walther brand with the excellence of Sierra ammunition.

Don’t miss out on this exclusive opportunity to elevate your shooting prowess with the unrivaled synergy of a cutting-edge PDP Walther pistol and premium Sierra ammunition.

Promotional Details: Read more

Reverse Engineering a Failed Shot Afield

By  Glen Wunderlich

Charter Member Professional Outdoor Media Association (POMA)

Muzzleloading deer season is open statewide through December 10th, but hunters in the southern Lower Peninsula have the option to use centerfire rifles with certain, legal straight-wall cartridges. Those in the northern Lower Peninsula and Upper Peninsula must use only muzzleloading firearms.

Here is one account of a hunt gone badly during regular firearms deer season.

My good pal, Joe, let me know he would be deer hunting for an afternoon sit during the regular firearms deer season, I was glad to hear it. Since I had been down with COVID-19, I was content to dogwatch his enthusiastic deer tracker, Junior. Well before sunset came the unmistakable sound of a single gunfire, followed by a two-way radio confirmation that Joe had knocked one down. The trouble began when the deer got to its feet and ran off.

Unfortunately, we never recovered the animal, as hard as the three of us tried. What follows is not meant to kick my good friend when he’s down, but rather an attempt to reverse-engineer the results of a bad shot that we must assume hit too high.

Mistake number one: When sighting in, Joe’s initial group was a bit high at 100 yards. He finished the sight-in session with a single shot 1 ¾ inches high – perfect for his Ruger American rifle in .450 Bushmaster caliber. However, we had not confirmed the center of a final group, because it was not fired after a final scope adjustment.

Maybe it was the high cost of ammo at $2 per pop. Maybe it was the accurate nature of the rifle/ammo combo, but that single shot left room for error.

Mistake number two: The reason for sighting in somewhat high at 100 yards is to maximize point-blank range. The rationale is to be able to aim at the center of the target without holding over or under within a given maximum range. Because the whitetail buck was confirmed to be at 145 yards, Joe may have subconsciously aimed a bit high to compensate for the bullet’s drop in trajectory.

Mistake number three: When I asked Joe where the crosshairs were when the gun went boom, he couldn’t answer conclusively. Although seemingly inconsequential, it is not. There is no bull’s eye attached to a deer, yet it is imperative to define an exact aiming point – the epitome of aim small, miss small theory.

Mistake number four: It was assumed that the velocity of Joe’s rifle/ammo matched the velocity printed on the box of Hornady ammo. The issue is that Hornady’s published velocity of 2200 feet-per-second with the 250-grain Flex-Tip bullet is the result of firing through a test barrel of 20 inches, whereas the Ruger’s barrel is a mere 16.1 inches in length. Without the use of a chronograph to measure actual velocity, it can be assumed that the Ruger rifle would produce substantially less speed than the longer test barrel. A most sensible option to verify trajectory at various ranges is to actually shoot at different ranges in practice; we did neither.

These are all avoidable errors easily overcome with more time at the practice bench. Certainly, big-bore deer guns are not particularly enjoyable to shoot with their heavy recoil and noise. Plus, the high cost of all ammo may shorten practice sessions. However, the consequences for shortcuts can linger well beyond the time it would have taken to check all the boxes of readiness.

Hodgdon Releases the 2024 Hodgdon Annual Manual

Hodgdon Powder Company, The Gunpowder People®, is pleased to announce the release of the 2024 Hodgdon Annual Manual, the 21rst annual edition.

This manual features data for Hodgdon, Accurate Powder®, IMR®, Ramshot® and Winchester® Smokeless Propellants. In total, more than 6,000 loads are represented in this title, with updates for more than 70 rifle and pistol cartridges and more than 1,000 shotshell loads. Along with comprehensive load data, the 2024 Hodgdon Annual Manual offers authoritative articles by leading firearms industry writers, working with the editors of Shooting Times magazine. Read more

Wolfe Publishing Company Cyber-Monday Sale for LoadData.com

Wolfe Publishing Co, Prescott AZ, the leading publisher of reloading content and firearms books, is thrilled to announce the start of their cyber-Monday sales. LoadData.com is the largest online reloading database in the world. You can search by caliber, bullet weight, powder type or any combination. With over 300,000 loads in one powerful database, you can research, print and build your own reloading manual tailored to your needs. New loads and articles are being uploaded every month to keep the subscriber up to date with the latest information. LoadData.com is the one stop shop for all of your reloading data and information needs.

Click the link https://accounts.wolfepub.com/products/loaddata-subscription-exclusive-offer to see the savings! Read more

Federal Ammunition Black Pack Bucks Rebate Program for Black Friday

ANOKA, Minnesota –– Federal Premium announces its Black Friday Black Pack Bucks Rebate Program. This is a special one-month offer for cash back on 22 LR rimfire bulk packs. Customers can now buy a minimum of two qualifying boxes of Federal 1,100-round Black Pack rimfire ammunition and get $20 back.

“Our customers can get even more value from Federal Ammunition by taking advantage of rebates and promotions,” said Federal’s Director of Trade Marketing Jill Karolewski. “Back by popular demand, customers can stock up on 22 LR rimfire bulk packs at various retail outlets. This quality ammunition certainly makes for great holiday gifts.”

This rebate is $10 per box. Minimum purchase of two (2), 1,100-round boxes required. Maximum rebate $100 (10 boxes) per person or household. Qualifying Federal Black Pack ammunition is limited to manufacturer part number 36BF1100, 36-grain lead hollow point, 1,100-round box. Read more

HEVI-Shot Ammunition HEVI-Hammer Waterfowl Load

SWEET HOME, Oregon –– HEVI-Shot is proud to release a new product line addition to its HEVI-Hammer Waterfowl load lineup. The new option is a 12-gauge, 1 1/2-ounce, 3 1/2-inch, shot size No. 2 load set at a muzzle velocity of 1,500 feet-per-second (fps). With this new load, HEVI-Shot’s HEVI-Hammer Waterfowl product line now consists of six total options: four 12-gauge and two 20-gauge.

HEVI-Hammer 12 Gauge (HS28302) | HEVI-Shot

HEVI-Hammer loads consist of layered bismuth pellets (15 percent of the payload) over steel pellets (85-percent). Stacked bismuth (15-percent) over steel (85-percent) payloads deliver more clean kills at longer ranges compared to straight steel payloads HEVI-Bismuth pellets deliver 38-percent more lethal yardage over steel with No. 2 and 3 shot and 41-percent more with No. 4. These design elements give hunters more range with added density, tighter patterns, and improved shot strings. Read more

Federal Ammunition Launches New Power-Shok 360 Buckhammer

ANOKA, Minnesota –– Federal Ammunition adds the new 360 Buckhammer cartridge to its Power-Shok product line. 360 Buckhammer is a brand new straight-wall cartridge recently launched by Remington Ammunition. It is specifically designed for lever-actions and is deadly-accurate past 200 yards. This new product is shipping to dealers and is available.

Power-Shok Rifle 360 Buckhammer | Federal Ammunition

“The tag-filling efficiency of Federal Power-Shok has made it a legend in hunting camps ranging from the Northwoods to the mountains and everywhere in between,” said Federal’s Centerfire Ammunition Product Line Manager Eric Miller. “Our traditional lead-core hunting bullets offer accurate performance at an affordable price. It is a great combination for this new cartridge. We certainly are excited to offer it in 360 Buckhammer.”

The two Power-Shok offerings in the all-new 360 Buckhammer cartridge are 180- and 200-grain jacketed soft-point bullets. The 180-grain option is currently available, and the 200-grain option is coming soon. The .358 diameter bullet delivers energy and trajectory like 30-30 Win., with softer recoil for better accuracy in the field. Read more

HEVI-Shot Ammunition Releases New 410 Bore HEVI-XII Waterfowl Loads

SWEET HOME, Oregon –– HEVI-Shot is proud to release two new product line additions to its HEVI-XII Waterfowl lineup. The new load options are 410 bore, 1/2-ounce, 3-inch, in shot size No. 5 or 7, with a muzzle velocity of 1,250 feet-per-second (fps). HEVI-XII is the original 12-g/cc density, tungsten alloy recipe from HEVI-Shot. These new products are now shipping to dealers and are available.

HEVI-XII | Hevi Shot

“Everyone that has shot HEVI-XII has fallen in love with it, and now they can appreciate it in 410 shotguns,” said HEVI-Shot product manager Scott Turner. “HEVI-XII outperforms steel in every category. Smaller and more dense pellets penetrate deeper with more lethal pellets in a tighter pattern compared to shooting steel loads.”

HEVI-XII pellets hit harder from a longer distance. Its pellet material features a density of 12 grams per cubic centimeter (g/cc), meaning it is 53.8 percent denser than steel–doubling the downrange energy. Shooters can drop three shot sizes for the same lethality and 28 percent more devastating pellets on target.

HEVI-Shot’s HEVI-XII 410-bore waterfowl ammunition is alloyed and loaded in Sweet Home, Oregon in 25-round boxes with MSRP of $99.99.

For more information on all products from HEVI-Shot, visit www.hevishot.com.

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