ANOKA, Minnesota –– Federal’s 7mm Backcountry is a new high-performance hunting cartridge boosted by all-new, patented one-piece, high-strength Peak Alloy case technology, which provides magnum performance in a standard bolt face rifle. Through 20-inch barrels and with 170-grain bullets, it can achieve 3,000 feet per second. Federal has recently published reloading data on its brand website’s product information page.

Backcountry | Federal Premium

One of the marvels of Federal’s 7mm Backcountry cartridge is that it’s built with exclusive new materials and technologies, allowing it to perform far beyond conventional ammunition. And it retains that all-so-important ability to be reloaded. Earlier this year, Federal posted a short video showing the process as well as the performance of handloaded rounds. Read more

Nosler®, Inc. a global leader in the manufacture of premium bullets, cartridge cases, ammunition, firearms and suppressors, is excited to announce the expansion of its Whitetail Country™ Ammunition line. Specifically designed for deer, Whitetail Country™ is engineered to deliver premium terminal performance and reliability, all at a price point accessible to every deer hunter.

The Whitetail Country™ line features two purpose-built designs: the Solid Base® and the Straight-Wall™. The Solid Base® bullet incorporates a fifth-generation tapered jacket, heavy boat-tail base, and soft-point design to ensure deep penetration, optimal expansion, and superior accuracy. The Straight-Wall™ bullet is engineered for modern straight-wall cartridges, offering reliable expansion even at slower velocities and extended ranges. Its flat base, truncated nose, and form-fitted lead core provide smooth feeding, consistent accuracy, and lethal on-target results.

With the latest expansion, Whitetail Country™ ammunition is now offered in:

• .243 Win 100gr SB
• .308 Win 150gr SB
• .30-06 Sprg 150gr SB
• 400 Legend 215gr SW

These join the original lineup of:

• 6.5 Creedmoor 140gr SB
• .270 Win 130gr SB
• 7mm-08 Rem 140gr SB
• .30-30 Win 150gr SB
• .308 Win 165gr SB
• .30-06 Sprg 165gr SB
• .350 Legend 180gr SW
• .45-70 Govt 300gr SW

MSRP starts at $37.50 per box, with the .45-70 Govt available at $42.95 per box. Whitetail Country ammunition is available for purchase at Nosler.com, authorized dealers, major sporting goods retailers, and their websites. Read more

Liberty Ammunition is re-energizing the .380 ammo category. Introducing at NASGW, Distributors will see the Liberty SPIKE in .380 and 9mm.

Featuring a hard 100% copper projectile, Liberty SPIKE .380 hits with an unheard of 275 ft lbs of energy. That’s more than any of the competition and approaching the stopping power of popular 9mm rounds.

In 9mm, the SPIKE has more stopping power than all other 9mm FMJ bullets.

Gary Ramey – CEO of Liberty Ammunition added: “SPIKE was borne from a LE/military round that we developed. We feel the consumer should have access to this special patent-pending design as well. The 9mm is another option to OverWatch and Civil Defense. But If you carry a .380, you finally have firepower to defend yourself with SPIKE.” Read more

Nosler®, Inc. a global leader in the manufacture of premium bullets, cartridge cases, ammunition, firearms and suppressors, is proud to unveil its new lineup of ammunition and component bullet offerings for 2026. Building on its proven legacy of precision engineering and innovation, Nosler’s latest offerings give hunters, shooters, and reloaders more options backed by the company’s trusted quality.

2026 New Products:

Whitetail Country™ Ammunition (New Offerings)

• .243 Win 100gr SB
• .308 Win 150gr SB
• .30-06 Sprg 150gr SB
• 400 Legend 215gr SW

Solid Base® Component Bullets

• 6mm 100gr SP
• 6.5mm 140gr SP
• .270 130gr SP
• 7mm 140gr SP
• .30 150gr (with cannelure) RN
• .30 150gr SP
• .30 165gr SP

Straight-Wall Component Bullets

• 350 Legend (.355) 180gr SW PP
• 400 Legend (.400) 215gr SW PP
• 45 Cal (.458) 300gr SW PP

ASP™ Revolver Ammunition

• 38 Special— 125gr ASP™ JHP
• 357 Magnum— 125gr ASP™ JHP
• 44 Rem Mag— 240gr ASP™ JHP

ASP™ JHP Component Bullets

• 38 Cal— 125gr ASP™ JHP
• 44 Cal—240gr ASP™ JHP Read more

Remington Ammunition is proud to announce the launch of Duck Club Steel, a new high-velocity waterfowl shotshell line built for performance and value. Modeled after Remington’s proven Sportsman Steel, Duck Club Steel is now shipping to dealers nationwide and delivers reliable knockdown power at an affordable price.

Duck Club Steel Ammo

“Duck Club Steel is designed for waterfowlers who want speed, performance, and options—without breaking the bank,” said Ronnie Evans, Shotshell Product Manager at Remington Ammunition. “It’s a versatile load that hits hard, patterns well, and comes in a wide range of shot sizes, payloads, and gauges to fit just about any blind setup.”

Duck Club Steel features high-velocity steel payloads for consistent performance, even at longer ranges. Chambered in both 12-gauge and 20-gauge, and available in multiple lengths and shot sizes, this economical line gives waterfowlers a dependable edge for ducks, geese, and everything in between.

Part No. / Description / MSRP

R26781 / 12 Gauge 3″, 1 ¼ ounce, 1400 FPS, BB Shot / $24.99

R26782 / 12 Gauge 3″, 1 ¼ ounce, 1400 FPS, #2 Shot / $24.99

R26783 / 12 Gauge 3″, 1 ¼ ounce, 1400 FPS, #3 Shot / $24.99

R26785 / 12 Gauge 3″, 1 ¼ ounce, 1400 FPS, #4 Shot / $24.99

R26786 / 20 Gauge 3″, 1 ounce, 1300 FPS, #4 Shot / $24.99

R26787 / 20 Gauge 3″, 1 ounce, 1300 FPS, #3 Shot / $24.99

R20840 / 12 Gauge 3.5″, 1 3/8 ounce, 1500 FPS, BB Shot / $30.99

R20841 / 12 Gauge 3.5″, 1 3/8 ounce, 1500 FPS, #2 Shot / $30.99

R20842 / 12 Gauge 3.5″, 1 3/8 ounce, 1500 FPS, #3 Shot / $30.99

R20843 / 12 Gauge 3.5″, 1 3/8 ounce, 1500 FPS, #4 Shot / $30.99

R20844 / 12 Gauge 2.75″, 1 1/8 ounce, 1375 FPS, #3 Shot / $22.99

R20845 / 12 Gauge 2.75″, 1 1/8 ounce, 1375 FPS, #4 Shot / $22.99 Read more

HEVI-Shot is now shipping new 12- and 20-gauge loads in its HEVI-Steel Upland shotshell line. The latest additions include 3 and 5 shot in 12-gauge, and 6 and 7 shot in 20-gauge, all in 25-count boxes. These new upland hunting loads are currently being delivered to dealers nationwide.

HEVI-Steel Upland

“This new HEVI-Hammer 12-gauge load gives hunters more options to match their ammo with their hunt,” said Scott Turner, HEVI-Shot’s Product Line Manager. “By layering cast HEVI-Bismuth pellets over precision steel, we sharpen pattern consistency and increase terminal energy, which produces powerful, sledgehammer-like hits.”

HEVI-Steel Upland loads feature 7.8 g/cc precision steel pellets, HEVI-Shot’s best-in-class wad technology, and increased velocity to boost performance on fast, high-flying birds. Designed for dependable ignition and reliable cycling, these loads offer serious upland hunters a steel alternative that provides excellent performance.

Part No. / Description / MSRP

HS61233 / HEVI-Steel Upland, 12 Ga, 2¾-in, No. 3, 1 1/8 ounce, 25-count box / $28.99

HS61225 / HEVI-Steel Upland, 12 Ga, 2¾-in, No. 5, 1 1/8 ounce, 25-count box / $28.99

HS62026 / HEVI-Steel Upland, 20 Ga, 2¾-in, No. 6, 1 ounce, 25-count box / $19.99

HS62027 / HEVI-Steel Upland, 20 Ga, 2¾-in, No. 7, 1 ounce, 25-count box / $19.99 Read more

Bradenton, FL —

Liberty Ammunition continues the tradition of ammunition with more stopping power than competition.

Introducing Bear Country in 9mm and 10mm.

Featuring a hard 100% copper projectile, Bear Country 9mm hits with a whopping 518 ft lbs of stopping power while the 10mm hits with 685 ft lbs.

That far exceeds the competition.

In addition, the custom copper projectile also smashes through bone, unlike lead that mushrooms when it strikes something hard.

There is the added benefit of being lighter to carry as well. Read more

www.eleyxshot.com

For over 198 years, ELEY has been at the forefront of innovation in rimfire ammunition. This October, ELEY is relaunching its online Lot Analyser tool, bringing shooters an exclusive way to explore the ballistic performance of their ammunition like never before.

By entering the lot number found on the end of their ELEY ammunition box, users can instantly access detailed data from the manufacturing and testing process. This includes:

• • Trajectory
  • Ballistic coefficient
  • Date loaded
  • Quantity loaded
  • Velocity
  • Group size
  • Score
  • Shot distribution

Read more

The Hornady Lock-N-Load® Hot Tub and 2L Lock-N-Load® Sonic Cleaner™ provide hand loaders, gunsmiths, and firearms owners with multiple options for achieving the highest standards. Consistently and meticulously cleaning ammunition cases and firearm parts is one key component in achieving repeatable accuracy.

Combining an intense ultrasonic cleaning action with Hornady cleaning solutions, the Lock-N-Load sonic cleaners easily remove carbon residue and corrosion from cartridge cases and firearm parts. Unlike tumblers, the ultrasonic action quickly cleans the interior of cartridge cases and ensures cleaning action in hard-to-reach locations. The microjets created by the sonic action and vibration blast residue and debris from a variety of components, including cartridge cases, metallic firearm parts, and tools. Read more