Introducing the TruFire Edge FT — a new forward trigger archery release aid engineered to maximize draw length, increase accuracy and enhance comfort.

By moving the index finger actuated trigger further up the barrel of the release the Edge FT (Forward Trigger) expands upon one of the most popular release designs ever offered from TruFire. This, enhanced profile, maximizes draw length by nearly one inch yet allows users to still find their optimal anchor point, without sacrifices to trigger pull or hand positioning. The result is less “floating” at full draw, a more solid anchor point, and increased accuracy. Adding to accuracy, the auto closing trigger is powered by a closed-bias, dual-caliper dime-sized head that leverages an ultra-smooth linear motion bearing for a consistently crisp, and clean trigger break. Users will appreciate the enhanced performance delivered by customizable trigger tension and travel adjustments — all easily set through the simple rotation of a set screw. Release length is also customizable to the user’s preference by simply loosening a set screw and rotating the release barrel to the desired length, and angle for a truly personal fit.

Not to be outdone by tactical attributes, the fit and finish of the Edge FT is second-to-none starting with hard-wearing anodized components on the trigger, jaws, and barrel of the release. The precision machined internal components are engineered and custom-coated to offer a durable and smooth trigger that functions flawlessly at the moment of truth. The ultra-comfortable leather buckle strap is available in olive green or black and features TruFire’s patented FoldBack™ design that allows users to fold the release out of the way, while not in use. TruFire’s TrapTab™ with its hallmark TruFire arrowhead triangle design pulls through the buckle easier making light work of putting the release on and eliminating the need for a “third hand” during application. The TruFire Edge FT for an MSRP of $89.99 at the finest retailers nationwide or online at https://www.feradyne.com/trufire/. Read more

>> The grand prize features a Mathew’s bow, TAC Vanes LRP arrows and Swhacker broadheads, Cuddeback, and more.

Monday – Atlanta, GA – TAC Vanes and Swhacker Broadheads, makers of exceptional archery products, have launched an Outdoor Summer Sweepstakes, open to all, with a grand prize package featuring items from some of the most reputable names in the outdoor industry.

The grand prize package will include:

– Semi-custom Phase 4 Mathew’s bow with the LowPro Mathew’s quiver and a Mathew’s Bridge-Lock 5-pin sight

– (1) 6-pack TAC Vanes LRP Arrow package customized to winner’s specs

– (1) 3-pack of Swhacker LRP practice heads

– (1) 3-pack Swhacker LRP broadheads

– HDX Rest

– Cuddeback Trail Cam

– Pennington Seed, Rackmaster Deer Greens

– (4) C’Mere Deer attractant products Read more

Salt Lake City, Utah—With increased globalization and lower labor costs driving companies to outsource hunting products, bowhunters might just assume their equipment is made overseas. However, Easton arrows are one notable exception. Hunters may not know as they draw an Easton arrow, the shaft on their rest came off the production line in Salt Lake City, Utah—the only dedicated arrow factory in the United States. Using their unique manufacturing position, Easton is taking their message to the bowhunting community through their “Made-in-USA” campaign. “Our goal is to provide the highest quality, USA-made arrows for all types of archery that instill maximum confidence when an archer draws his or her bow in the field.” stated Gary Cornum, Easton Marketing Director. Easton employs workers in its arrow manufacturing facilities in Utah and Indiana where they produce a complete line of arrows for the target and bowhunting markets.

Visit www.eastonarchery.com to see the complete Made-in-America product lineup.

Easton, an industry leader in innovative archery equipment for 100 years, introduces the Generation II BowTruk roller bow cases. The 2023 BowTruk has all the innovative features of its predecessor but now comes with even more durability, easier access to the interior pockets, and is feature in three sizes to accommodate virtually any bow.

Improvements for 2023 include a fully TPU coated exterior fabric for the ultimate in wear and scuff resistance. Accessory and arrow compartments are now fully accessible from the outside making access to gear super easy and without having to open the main compartment. BowTruk now comes in three sizes: 47, 40, and 36-inch configurations to offer the perfect solution for any archer’s needs.

The BowTruk case concept was designed from the ground up with innovative functionality to conveniently secure bows, arrows, and archery gear. BowTruk models have a full-size main bow compartment built for full-size compound and recurve bows and is roomy enough for additional clothing and accessories. A double seatbelt system securely anchors bows, three internal pockets keep gear organized. Read more

Gear up for hunting season with great deals on the full SEVR lineup of broadheads. Archers can scoop up some of the best pricing of the year during the SEVR SUMMER SALE that is going now for a limited time.

SEVR’s sale incorporates its full broadhead lineup including the new Titanium 1.75 with an optimum blend of penetration and cutting diameter. The proven Titanium 2.0 comes with a swept-back blade angle, refined deployment arm geometry, and a 2” cutting diameter. The SEVR Titanium 1.5 uses the same proven design but features a specific blade configuration for hunters looking to add more penetration. The Robusto™ 2.0 is optimized to fit crossbow arrows and weighs an FOC boosting 150 grains for improved accuracy and increased momentum.

For a limited time, SEVR is running their full line of broadheads at some of the best prices of the season—Visit sevrbroadheads.com today.

Pope and Young Will Be Matching Donations

June 15th, 2023 – Pope and Young, North America’s premier bowhunting conservation organization has a long history and fondness for Fred Bear and everything he did for bowhunting and conservation. To honor Fred and his many contributions to Bowhunting, Pope and Young is helping to raise funds for a seven-foot bronze statue of Mr. Bear.

Adorning the seven-foot bronze statue will be a bronze plaque that lists the history and accolades of Fred Bear. The statue and plaque will be set in place Grayling, Michigan in Grayling City Park.

Fred Bear not only played a vital role in the archery community as whole, but he was also a proud member and supporter of Pope and Young. Fred became a member of Pope and Young in 1961 and served on its first board. Fred is one of the most recognized bowhunters of the 20th century, with his early work filming and promoting bowhunting being unparalleled.

To support this noble cause, Pope and Young will match any donation members make, so donate now through the Pope and Young website by clicking, HERE. Read more

Tarpon Springs, FL – The Hyper XP 405 is built around the narrow diameter HyperFlite arrow. Barnett® is the first crossbow company to improve the “ammo” in the crossbow category by advancing the technology of narrow diameter arrows into the crossbow platform. HyperFlite narrow diameter arrows provide numerous advantages. Deeper penetration, less wind drift, increased durability and engineered to deliver maximum kinetic energy. This is truly a do-it-all crossbow that is maneuverable, powerful, and versatile.

The Hyper XP 405 features a narrow 10 in. axle to axle profile when cocked, making it super maneuverable in tight quarters. The short, custom composite laminated limbs and Hunter Pro Scaled HPX cams provide plenty of power without added fore-end weight for a more stable shooting platform. The parallel limb configuration, combined with a track-mounted string dampener, significantly reduces recoil and noise during the shot while enhancing accuracy.

As its name implies, the Hyper XP 405 is built around Barnett’s HyperFlite narrow-diameter arrow technology. Pairing the Hyper XP 405 with 22 in. .204-diameter HyperFlite arrows provides a deadly accurate combination of blistering speed, maximum kinetic energy, and deeper penetration. Increasing the arrow’s 21% FOC and 61% greater ballistic coefficient reduce wind drift and improve downrange accuracy. Read more

Tarpon Springs, FL (May 11, 2023) – Barnett® is proud to include three models to their legendary line of hunting crossbows. The updated Explorer (“XP”) series is designed with the serious hunter in mind. Veteran outdoorsmen and beginners can now find a quality, reliable, and deadly-accurate bow at an affordable price, all in the same crossbow series.

Barnett’s XP lineup introduces three lightweight, powerful hunting crossbows, each constructed with foot stirrups mounted onto diecast magnesium risers and with machined, drop-in flight tracks. Additional features include a pass-through foregrip, three composite Picatinny rails, and a TriggerTech™ metal-injected molded trigger. Safety features include Trigger Tech’s Anti-dry fire (ADF) trigger and a Soft-Lok bristle retainer to keep arrows secure.

Each crossbow in Barnett’s Explorer Line comes complete with a ready-to-hunt accessory package containing a lightweight quiver, rope-cocking device, lube wax, and two 20 in. Headhunter arrows. Measuring just 13 in. to 13.1in. axle-to-axle cocked, these compact, accurate, and reliable crossbows offer the ultimate in maneuverability and performance. Barnett ensures that performance and function of the XP line make it the ultimate hunter’s crossbow package. Read more