GREELEY, Colo.   –Military operations demand the most durable and reliable gear imaginable. Based on the outstanding success of the M5Xi line of optics used by elite task forces around the globe Steinerintroduces the M7Xi 4-28×56 riflescope to the M-Series enhancing zoom and field of view capabilities at mid to long ranges.
Designed to handle abusive and unpredictable combat and competition scenarios the M-Series riflescopes are built with extreme rigidity and unmatched versatility. The M7Xi offers improved magnification, reduced size and greater field-of-view to the M-Series line.
The M7Xi 4-28×56 gives shooters long-range capability while still maintaining battlefield versatility with 7x zoom and an impressive 1.42-9m field-of-view at 100m. Supreme optic quality produces a sharp, clear and bright sight-picture even in low light while tactile click-by-click turrets give operators precise control over windage and elevation adjustments. Read more

GREELEY, Colo.   — Steiner eOptics now offers two new pistol-aiming lasers– the TOR Micro™ and TOR Mini™. These rail-mounted lasers specifically designed for pistols and small enough to fit inside the majority of all commercially produced holsters on the market.

Both the TOR Mini and TOR Micro feature rugged construction with a Mil-Grade aluminum housing and rail mount, are dustproof and splash-proof to IP54 standards and are available in red (635 nm) and green (520 nm) lasers. Both the green and red lasers are direct diode type allowing them to operate in extreme cold weather. Other features include left and right fire buttons for ambidextrous use, constant power drive that ensures the laser output remains constant throughout the life of the battery, low battery indication, as well as windage and elevation bore sight adjustment screws. Read more

OVERLAND PARK, Kansas – Bushnell, an industry leader in high-performance optics, has added to its top-selling line of AR Optics with several new options designed specifically for the Modern Sporting Rifle platform.
The growing AR Optics line now has a scope specifically tailored for almost every prevalent caliber of today’s most popular rifle—including 22 LR, .223/5.56, .308 Win., .300 BLK, and even the red-hot 6.5 Creedmoor and .224 Valkyrie.
“Each scope has a throw-down power-change lever that can be set to two different heights,” said Bushnell Tactical product manager Bryan Parrish. “It makes these scopes as customizable as the rifles they share a name with.”
The new lineup of AR Optics riflescopes boasts fully multi-coated optics throughout to deliver crisp images in every lighting condition. Custom BDC reticles purpose-built for each model allow precise elevation holds with today’s most popular calibers. Other features are model specific, including two options with illuminated reticles and four that boast robust 30mm tubes. In all, the AR Optics line now boasts 11 models in configurations from 1-4x24mm to 4.5-18x40mm with eight different optimized reticles. Read more

Tactacam is unlike any other camera on the market. It is designed by hunters for hunters with one goal, sharing the excitement and enjoyment of your hunt. From the launch of our very first Tactacam 2.0 we have listened to the feedback and went back to the drawing board with high expectations and we feel we have exceeded them.  The all new Tactacam 4.0 is packed full of features like Wi-Fi compatible viewing and control via your smartphone, battery indicator and the ability to film in 3 different resolution settings. The ultra-sharp lens and low light recording brings your target 5X closer than other POV cameras on the market making the Tactacam 4.0 the ultimate weapon mounted camera.   MSRP $329.99 Read more

OVERLAND PARK, Kansas –– Bushnell, an industry leader in high-performance optics, has added to its top-selling line of AR Optics with several new options designed specifically for the Modern Sporting Rifle platform.

The growing AR Optics line now has a scope specifically tailored for almost every prevalent caliber of today’s most popular rifle—including 22 LR, .223/5.56, .308 Win., .300 BLK, and even the red-hot 6.5 Creedmoor and .224 Valkyrie.

“Each scope has a throw-down power-change lever that can be set to two different heights,” said Bushnell Tactical product manager Bryan Parrish. “It makes these scopes as customizable as the rifles they share a name with.” Read more

Thornwood, NY –

The ZEISS annual “Tax Refund Days” promotion includes the all-new Conquest V4 family of riflescopes. Introduced at SHOT Show 2018, the Conquest V4 represents the company’s newest line-up of 30mm hunting and shooting riflescopes configured with second focal plane reticle designs and an external elevation turret with Ballistic Stop.  Models include the 1-4×24, 3-12×56, 4-16×44, and 6-24×50 models.  Purchase any of these models and receive a $100.00 immediate in-store accessory credit at time of purchase.

Consumers can take advantage of this promotion at time of purchase through participating ZEISS Authorized Sports Optics Retailers throughout the United States. The promotion runs from April 15th – May 15th, 2018. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc. has expanded its diverse catalog of ring mounts with the introduction of the new QRW2 and PRW2 lines. The new rings are an evolution of the popular QRW™ and PRW™ products, respectively. Based on the familiar cross-slot design, both the QRW2 and PRW2 mounts feature a solid steel construction that has been extreme recoil tested, ensuring they live up to Leupold’s legendary level of rugged performance.

The QRW2 and PRW2 lines are precision machined for perfect alignment and offer universal cross-slot compatibility – they’ll fit Weaver and Picatinny rails. A low-profile design offers a streamlined look and feel. The QRW2 line offers a simple, proven, detachable option, while the PRW2 line is meant for a more permanent mounting solution. Read more

Appleton, WI, April 9, 2018— Armament Systems and Procedures (ASP), a leading manufacturer of law enforcement products, is expanding its offering of high-performance, programmable tactical lighting solutions with the addition of the XT DF flashlight. The XT DF offers an intense, 600 lumens of primary illumination, with a secondary light level that’s user-programmable at 15, 60, or 150 lumens, or strobe. It’s powered by an included 18650 rechargeable battery, and ASP’s Dual Fuel technology allows the battery to be swapped out for two CR123A primary (single use) cells—available separately—when recharging isn’t possible or convenient.
Read more

(Bloomfield, NY) –  LaserMax, global leader in laser technology for home defense, personal protection, and training use, is proud to announce details for the new Spring 2018 Product Rebates.

The spring rebate program will run from April 1- May 31, 2018. During that time period, cash back rebates will be offered with the purchase of the following qualified products:
•  any Spartan™ Series Laser or Light & Laser – $10 cash back
•  any CenterFire® Laser or Light & Laser or Rail Mounted Laser or Light (excluding Spartan series) – $25 cash back
•  any Guide Rod Laser™ – $50 cash back Read more