OVERLAND PARK, Kansas – – Bushnell, an industry leader in high-performance optical solutions for more than 65 years, offers a new line of high-quality, performance-driven optics for modern hunters and shooters. Now arriving at Bass Pro Shops, Cabela’s, Scheels, Sportman’s Warehouse and online at www.midwayusa.com, the new Engage riflescopes and binoculars represent the latest evolution in Bushnell optics.

Engage scopes and binoculars boast fully multi-coated glass that captures bright, clear images while preventing glare and actively repelling water, oil, dust and debris. The new
EXO Barrier is the absolute best protective lens coating technology Bushnell has ever developed. Added at the end of the coating process, EXO Barrier molecularly bonds to the lens and fills microscopic pores in the glass. The result is an ultra-slick coating that repels water, oil, fog, dust and debris. Rain, snow, fingerprints and dirt will not stick. Plus, the bonded coating will not fade from the passage of time or normal wear and tear. Read more

Trijicon® Unveils RMR® Type 2 – Newly Optimized for Handgun and all Extreme Usage Platforms
Wixom, MI – Trijicon’s RMR (Ruggedized Miniature Reflex) is highly regarded for its ability to provide fast, both-eyes-open target acquisition, accurate aiming, and proven reliability on numerous platforms including slide mounted pistol applications. New for 2017, Trijicon, the industry leader in miniature reflex optics, has set a new standard with the introduction of the RMR Type 2.

The RMR Type 2 deploys new electronics that bolster durability in the harshest environments and extend the functionality of the product. For those RMR’s that require batteries, the new electronics design and battery contacts increase reliability under the harshest use and stiffest recoil. A Button Lock Out Mode prevents accidental adjustments to your preferred brightness. Battery Conservation Mode adjusts the aiming dot to ambient lighting conditions after 16.5 hours without a button push to further extend battery life. The Trijicon RMR Type 2 provides a bright illuminated aiming point for instant target acquisition under any condition. Best of all, the RMR Type 2 is parallax-free, meaning simple “point and shoot” operation with superior accuracy at longer ranges. Read more

Offering Three Ultra Precision Rifle Optics Built with RITON’S Lifetime WarrantyTuscon, AZ; (June 21, 2017) Riton USA is pleased to announce the addition of three RT-S Mod 7 Riflescopes available in 1-5, 4-20 and 5-25 magnification all built with the precision and reliability come to expect from the veteran-owned, USA-based optics company.

Riton USA’s newest line of riflescopes is engineered to help hunters and shooters perfectly execute their next shot with unique features such as locking push/pull turrets and integrated illumine on/parallax controls built into one cohesive unit. Every feature has been designed, engineered and tested to exceed the highest expectations. Read more

Cody, WY – Revic Optics has introduced its first riflescope product: the PMR 428. This truly innovative 4.5-28×56 riflescope delivers everything any serious long-range shooter could need. Using the Revic Optics ballistic app, the shooter uploads all ballistic data to the riflescope via a Bluetooth connection. In the field, once the shooter has ranged their target, they simply adjust the elevation turret to the target distance and it activates the “virtual BDC.” The “vBDC” feature then, taking into account the ballistic data previously uploaded, performs a real time ballistic calculations and automatically corrects the distance for inclination, compass direction, temperature and pressure. Additionally, the total windage correction feature adjusts for information derived from heading, speed inputs and spin drift.

“The PMR 428 offers a sophisticated, but unbelievably simple way to compensate for ballisitics. Just dial the turret until the target distance is displayed, all the angles and environmental data are measured on the device and ballistic correction happens faster than you can dial the turret! As our premier product, it sets the tone for an exciting future!” says Aaron Davidson, CEO of Revic Optics.

The 34mm tube diameter PMR 428 has an elevation adjustment range of 80 moa and a windage adjustment range of 50 moa. The elevation adjustment per revolution is 30 moa. Read more

Same trusted M-Spec, now with real Carbon Fiber!(MANSFIELD, TEXAS) – Hunters, competition shooters and law enforcement have come to trust Sightmark’s Ultra Shot M-Spec series to help them make their mark. Now, this dependable line of reflex sights is adding a new variant to the mix: introducing the Ultra Shot M-Spec FMS Carbon Fiber Reflex Sight (SM26015).

Taking advantage of the same robust optical design as other M-Spec models, the all-new Carbon Fiber FMS is a special offering for Sightmark’s 10 year Anniversary and features a carbon fiber protective hood, helping it weigh-in 30% lighter than other popular reflex sights at just 7.1 oz. Boasting a 65 MOA circle dot crosshair with 2 MOA central dot reticle, the M-Spec Carbon Fiber is as durable as they come with a scratchproof lens, cast magnesium alloy housing, IP68 waterproof rating (submersible to 40 ft.), Interlok™ internal locking system and a recoil rating up to .50 caliber. Read more

Stay on the attack with all-new Barrage Riflescopes!(MANSFIELD, TEXAS) – Equipping shooters to engage their targets with extreme precision, new Firefield Barrage Riflescopes are ready to advance at any distance. Every aspect of these riflescopes has been redesigned and improved based on common industry suggestions to make them the highest quality price point hunting riflescopes available. Don’t waste your money on scopes that promise big and deliver small, the Firefield Barrage allows shooters to spend more money on ammunition, so they can spend more time doing what their gun was designed to do…SHOOT!

The perfect scope for hunting and target shooting at close- to long-range for all ages, Barrage Riflescopes feature an effective mil-dot reticle and protective capped turrets. Light transmission in low-light hours is superb thanks to fully multi-coated optics and an illuminated reticle. Barrage scopes boast a robust construction and an advanced single-piece mount design, cutting down on moving parts, improving overall reliability and ensuring problem-free performance with a recoil rating up to .308. Read more

Sightmark ReadyFire G6: Acquire targets with laser speed!(MANSFIELD, TEXAS) – When low light conditions hinder your close- to mid-range shooting, Sightmark’s new ReadyFire G6 Laser Sight (SM25008) allows for lightning-quick target acquisition. Ideal for tactical, home defense and hunting applications, the ReadyFire G6 easily mounts to any firearm with weaver/picatinny attachments.

The Sightmark ReadyFire G6 delivers an ultra-bright, 515nm 5mW green laser able to be seen 50 yards during the day and an impressive 300 yards at night. This ergonomic laser features a low-profile design and finger adjustable clicks for incredibly quick and easy adjustments. Perfect for the AR-15 and MSR platforms, the ReadyFire G6 allows users to choose between push button and pressure pad operation. Read more

(MANSFIELD, TEXAS) – Launched at the 2017 SHOT Show in Las Vegas, Nevada, Pulsar’s Quantum Lite Thermal Monoculars are guaranteed to turn the heat up on your surveillance and outdoor adventures with premium, feature-rich, high-tech optics.

With ultra-easy user interface, blazing two-second startup time, seven color display mode options including “white hot” and “black hot”, brightness and contrast adjustability, three operation modes, three calibration modes, defective pixel repair, variable magnification, stadiametric rangefinding technology, ergonomic button layout, video-out recording, and long-range heat signature detection, Quantum Lite Thermal Monoculars are the perfect advanced optic solution for hunting, surveillance, search and rescue, wildlife observation, game recovery, boating and even indoor or outdoor troubleshooting. Read more

Steiner eOptics is celebrating the release of its DBAL-A4® v2 at the 2017 Special Operations Forces Industry Conference (SOFIC) being held in Tampa, Florida.

May 12, 2017—As a leader in laser aiming solutions for the soldier, Steiner eOptics is celebrating the release of its DBAL-A4® v2 at the 2017 Special Operations Forces Industry Conference (SOFIC) being held in Tampa, Fla. Steiner will feature its products in booth #236, as part of Beretta Defense Technologies.

The release of the DBAL-A4® v2 marks a milestone in the continued design, development and manufacturing of Laser Aiming Solutions provided by Steiner eOptics. The DBAL-A4® v2 provides the complete functionality of Steiner eOptics’ DBAL-A3 and MK4 Battle Light in one compact unit. The DBAL-A4® v2 combines a visible laser pointer, an infrared laser pointer, a long-range as well as a second short-range, wide field-of-view infrared illuminator, and a white light illuminator into one integrated, all-aluminum package. The DBAL-A4® v2 was designed by Steiner eOptics’ engineering team in Vermont and built in its new 50,000 square foot facility in Ohio. Read more