This Isn’t an Upgrade. It’s an Uprising.

1-10x LPVOs promised to be the ultimate solution—but most came up short.
Washed-out glass at max magnification, distorted fishbowl views at 1x, and reticles overloaded with noise left shooters compromising where it counts. The Trace ED 1-10×24 FFP changes that. With ED glass clarity, true first focal plane performance, and rock-solid durability, it’s built to deliver—without the trade-offs.

Why 1-10x Is the New “Do-It-All” Sweet Spot

Across the shooting world, 1-10x LPVOs have become the ultimate utility players. These optics are replacing standard hunting scopes, red dots, and even mid-tier tactical glass. Why? Because they deliver both ends of the spectrum—CQB speed and precision at distance.

ZeroTech’s Trace ED doesn’t just enter this category. It resets the bar. Read more

Lake Oswego, Oregon – MAGVIEW, a leader in premium digiscoping accessories, announces the launch of its new, S1 and S1 Mini SYNC smartphone digiscoping adapters for spotting scopes. The SYNC models feature a new self-aligning plate design that utilizes rare earth magnets to effortlessly and precisely align your smartphone camera with a spotting scope.

The MAGVIEW S1 and S1 Mini digiscoping adapters are longtime favorites of hunters, birders and nature viewers around the world. The introduction of the new SYNC plate makes the most versatile and convenient digiscoping adaptors on the market even easier to use. After installation, simply attach your smartphone to your spotting scope and start capturing epic images with stunning clarity. The SYNC plate automatically aligns your smartphone camera with the optic while remaining sleek and low-profile. When not in use, the S1 & S1 Mini serves as a protective lens cover, safeguarding it against dust and precipitation, thus ensuring optimal clarity and performance. The SYNC plate is also backward compatible with existing S1 & S1 mini adapters. Read more

Rugged, Accurate, and Using System H5 Optics for Clarity

Hawke® Optics, a global leader in high-performance sporting optics, announces the launch of the Endurance 30 FD series — six purpose-driven riflescopes designed for hunters who demand exceptional clarity, rugged durability, and intelligent design in the field.

At the heart of each scope lies Hawke’s System H5 optical platform, delivering edge-to-edge clarity, generous 4-inch eye relief, and an ultra-wide field of view across all magnifications. Whether you’re navigating dense timber or distant ridgelines, the Endurance 30 FD series provides the optical confidence needed to make every shot count.

Built around a robust 30mm mono-tube chassis, these scopes balance a lightweight, low profile design with field-proven durability. Each model features fiber-optic illumination with 11 brightness settings and Motion Activation with Auto Standby Mode, which preserves battery life by entering standby after 5 minutes of inactivity and reactivates with motion.

A Complete Lineup for Every Pursuit Read more

See it. Range it. Tag it. One tool. Double the utility.

In the most important moments, the last thing hunters want is to be juggling gear to get the data they need for a clean shot. The Ranger® HD 3000 10×42 Laser Rangefinding Binocular streamlines your loadout by combining modern HD optics with precise ranging capabilities, all in a compact platform that keeps your hands free to hunt. With a maximum reflective range of 3,000 yards, 1,500 on game, these powerful new binoculars are ideal for big game, predator, and archery hunters. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-5HD Gen 2 family of riflescopes, available now.

It only takes one—one that does it all. When you’re far from camp and seconds from your shot, you need a scope that’ll never let you down. The VX-5HD Gen 2 features Leupold’s Professional-Grade Optical System and delivers the absolute precision serious hunters demand. With a SpeedSet elevation dial for quick, tool-free zeroing, competition-grade adjustments, a redesigned maintube for increased elevation travel, an integrated throw lever, and ultra-rugged construction, the VX-5HD Gen 2 is the ideal hunting optic.

“The VX-5HD line has been the greatest value in riflescopes since the moment we introduced it. It outperforms everything in its class,” said Tim Lesser, Vice President of Product Development and Marketing for Leupold & Stevens, Inc. “But our team never quits innovating. The new VX-5HD Gen 2 still has everything that made it one of our most popular scopes and is adding several new features and enhancements hunters will appreciate.”

The VX-5HD Gen 2 is built around Leupold’s Professional-Grade Optical System, which delivers class-leading light transmission, glare reduction, and resolution. Guard-Ion lens coatings shed dirt and water for edge-to-edge clarity. Its incredible optical performance and new competition-grade precision adjustments–which mirror the award-winning aspects which define Leupold’s Mark series of riflescopes–ensure VX-5HD Gen 2 delivers repeatable accuracy and precision.

With the next evolution, the VX-5HD Gen 2 adds Leupold’s innovative SpeedSet elevation dial, eliminating the need for tools when zeroing or changing custom dials. By lifting the lever on the SpeedSet dial, hunters will be able to reset the zero on their elevation dial without having to use tools. The new dial features Leupold’s push-button ZeroLock system, preventing accidental dial movement. Every VX-5HD Gen 2 scope is eligible for one free custom dial to match your exact load, muzzle velocity, and environmental conditions. Leupold’s CDS system compensates for bullet drop and helps hunters make ultra-quick elevation adjustments on the fly. Additional dials are available for a nominal fee. Read more