Rugged, Accurate, and Using System H5 Optics for Clarity

Hawke® Optics, a global leader in high-performance sporting optics, announces the launch of the Endurance 30 FD series — six purpose-driven riflescopes designed for hunters who demand exceptional clarity, rugged durability, and intelligent design in the field.

At the heart of each scope lies Hawke’s System H5 optical platform, delivering edge-to-edge clarity, generous 4-inch eye relief, and an ultra-wide field of view across all magnifications. Whether you’re navigating dense timber or distant ridgelines, the Endurance 30 FD series provides the optical confidence needed to make every shot count.

Built around a robust 30mm mono-tube chassis, these scopes balance a lightweight, low profile design with field-proven durability. Each model features fiber-optic illumination with 11 brightness settings and Motion Activation with Auto Standby Mode, which preserves battery life by entering standby after 5 minutes of inactivity and reactivates with motion.

A Complete Lineup for Every Pursuit Read more

See it. Range it. Tag it. One tool. Double the utility.

In the most important moments, the last thing hunters want is to be juggling gear to get the data they need for a clean shot. The Ranger® HD 3000 10×42 Laser Rangefinding Binocular streamlines your loadout by combining modern HD optics with precise ranging capabilities, all in a compact platform that keeps your hands free to hunt. With a maximum reflective range of 3,000 yards, 1,500 on game, these powerful new binoculars are ideal for big game, predator, and archery hunters. Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-5HD Gen 2 family of riflescopes, available now.

It only takes one—one that does it all. When you’re far from camp and seconds from your shot, you need a scope that’ll never let you down. The VX-5HD Gen 2 features Leupold’s Professional-Grade Optical System and delivers the absolute precision serious hunters demand. With a SpeedSet elevation dial for quick, tool-free zeroing, competition-grade adjustments, a redesigned maintube for increased elevation travel, an integrated throw lever, and ultra-rugged construction, the VX-5HD Gen 2 is the ideal hunting optic.

“The VX-5HD line has been the greatest value in riflescopes since the moment we introduced it. It outperforms everything in its class,” said Tim Lesser, Vice President of Product Development and Marketing for Leupold & Stevens, Inc. “But our team never quits innovating. The new VX-5HD Gen 2 still has everything that made it one of our most popular scopes and is adding several new features and enhancements hunters will appreciate.”

The VX-5HD Gen 2 is built around Leupold’s Professional-Grade Optical System, which delivers class-leading light transmission, glare reduction, and resolution. Guard-Ion lens coatings shed dirt and water for edge-to-edge clarity. Its incredible optical performance and new competition-grade precision adjustments–which mirror the award-winning aspects which define Leupold’s Mark series of riflescopes–ensure VX-5HD Gen 2 delivers repeatable accuracy and precision.

With the next evolution, the VX-5HD Gen 2 adds Leupold’s innovative SpeedSet elevation dial, eliminating the need for tools when zeroing or changing custom dials. By lifting the lever on the SpeedSet dial, hunters will be able to reset the zero on their elevation dial without having to use tools. The new dial features Leupold’s push-button ZeroLock system, preventing accidental dial movement. Every VX-5HD Gen 2 scope is eligible for one free custom dial to match your exact load, muzzle velocity, and environmental conditions. Leupold’s CDS system compensates for bullet drop and helps hunters make ultra-quick elevation adjustments on the fly. Additional dials are available for a nominal fee. Read more

Seattle, WA – NEXTORCH North America, the primary U.S. distributor of global manufacturer NEXTORCH Industries, proudly introduces the TA30C MAX Tactical Flashlight – Green Edition. Delivering a powerful 3000 lumens of output and a beam throw of 390 meters, the TA30C Max combines compact size with maximum tactical performance. Since its debut, it has become a trusted companion for law enforcement, military personnel, and tactical professionals around the world.

Power Meets Precision

The TA30C Max is built for professionals who require both tactical responsiveness and long-range illumination. With an incredible 3000 lumens brightness output and 390 meters of long throw, the TA30C Max are not only a tactical tool but also a compact searchlight, capable of handling wide-area scanning, perimeter defense, and long-range threat detection. Read more

Holosun is proud to announce the release of the AEMS PRO X2 and AEMS CORE X2 optics, designed to deliver unmatched performance, durability, and versatility for all shooting applications.

At the heart of the AEMS PRO X2 and AEMS CORE X2 is a 1.1 x 0.87-inch sign window, providing exceptional clarity and target acquisition across a wide field of view. With 50 MOA travel and 0.5 MOA adjustments per click, these optics offer precise windage and elevation control. Thanks to Holosun’s Shake Awake Technology™ and Last Setting Recall, users can rely on a remarkable 50,000-hour battery life powered by a CR2032 battery, ensuring long-lasting performance in any environment.

The AEMS CORE X2 offers a sleek, durable design with a 2 MOA dot in red, green, or gold. With 10 daylight and 2 night vision brightness settings, it is IP67 certified, making it water and dust resistant and able to withstand harsh conditions. The skeletonized riser allows quick and easy adaptation to any Picatinny rail system, ensuring fast modularity for a seamless user experience. Read more

LOGAN, UT — Winchester Supreme Optics is proud to announce that its highly anticipated line of Thermal Hunting Sights is officially available and shipping now at winchesteroptics.com and through select dealers across the country.

Purpose-built for hunters who demand peak performance, the new Winchester Supreme Thermal Optics line delivers unmatched clarity and confidence, even in the darkest environments. With high-performance 12?m VOx sensors, crisp SXGA 1280×1024 displays, onboard recording, multiple color palettes, and a blistering 50Hz refresh rate, these optics are designed to perform through smoke, fog, and total darkness. All units feature a robust IP67 waterproof rating, long battery life, and a .300 Win Mag recoil rating. Read more