A Next-Generation Rangefinder with a Fully Customizable HUD via the Leica Ballistics App

Leica Sport Optics USA has unveiled the new Leica Rangemaster CRF Max (MSRP $1,499), the most advanced compact rangefinder in the company’s history. Designed for hunters and long-range shooters who demand precision and reliability, the CRF Max combines Leica’s renowned optical performance with cutting-edge digital integration and a revolutionary new heads-up display.

At the core of the CRF Max is its active-matrix microLED heads-up display (HUD), which delivers instant ballistic solutions directly in the optic, followed by new, user-programmable ranging logic that includes first, best, and last target modes, as well as EHR mode for bowhunting. With Applied Ballistics Elite built in, users can store up to 30 custom gun profiles, access a powerful on-board ballistics calculator, and receive holdover and windage corrections in real time, as far as Max can range. The new WEZ feature provides an extra level of decision-making confidence by displaying the likelihood of a successful hit under current conditions.

Beyond standalone performance, the CRF Max is designed to work seamlessly with today’s most trusted devices. Through its Bluetooth® interface, the unit effortlessly connects to the Leica Ballistics App, Applied Ballistics Quantum App, and Garmin® ballistic watches; Kestrel® and Calypso® weather meters; and OnX (coming soon), BaseMap, and Google Maps for a fully networked shooting solution. This connectivity ensures hunters and shooters always have the latest environmental data, GPS tracking, and ballistic information at their fingertips.

Weighing just seven ounces and measuring only 4.4×3.1×1.4 inches, the CRF Max remains one of the most compact and lightweight premium rangefinders available. Despite its size, it delivers a measurement range of up to 3,700 yards, on-board wind correction, and a full suite of environmental sensors, including station pressure, temperature, inclination, and compass. Read more

The BUK OPS® Cycloptic™ Handheld Viewer changes how hunters see in low-light conditions. Buck Commander knows the challenge of identifying game in low-light conditions, so they created BUK OPS Primetime Color Vision, a technology that revolutionizes whitetail scouting and hunting. The Cycloptic Handheld Viewer is built for portability and convenience with its lightweight, weather-resistant, and easy-to-grip design. It is an indispensable tool for finding big bucks lurking in the shadows.

BUK OPS Primetime Color Vision™ is an industry-first. Primetime does not use thermal imaging or infrared; it uses proprietary patent-pending innovation. Primetime Color Vision is a light and color-enhancing technology that allows hunters to see low-light details in vivid color! Heavy vegetation and thick timber provide the perfect concealment for big game to evade detection in low-light conditions, until now. With Primetime’s full color and high-resolution view, hunters can easily spot and identify big game at dawn and dusk when most active.

Cycloptic Handheld Viewer doubles as a 4K video recorder, a feature that allows hunters to capture scouting and hunting memories like never before. Now, it’s easy to review pre-season scouting footage and identify target bucks. Primetime technology eliminates the guesswork, allowing hunters to find that buck of a lifetime. Read more

This Isn’t an Upgrade. It’s an Uprising.

1-10x LPVOs promised to be the ultimate solution—but most came up short.
Washed-out glass at max magnification, distorted fishbowl views at 1x, and reticles overloaded with noise left shooters compromising where it counts. The Trace ED 1-10×24 FFP changes that. With ED glass clarity, true first focal plane performance, and rock-solid durability, it’s built to deliver—without the trade-offs.

Why 1-10x Is the New “Do-It-All” Sweet Spot

Across the shooting world, 1-10x LPVOs have become the ultimate utility players. These optics are replacing standard hunting scopes, red dots, and even mid-tier tactical glass. Why? Because they deliver both ends of the spectrum—CQB speed and precision at distance.

ZeroTech’s Trace ED doesn’t just enter this category. It resets the bar. Read more

Lake Oswego, Oregon – MAGVIEW, a leader in premium digiscoping accessories, announces the launch of its new, S1 and S1 Mini SYNC smartphone digiscoping adapters for spotting scopes. The SYNC models feature a new self-aligning plate design that utilizes rare earth magnets to effortlessly and precisely align your smartphone camera with a spotting scope.

The MAGVIEW S1 and S1 Mini digiscoping adapters are longtime favorites of hunters, birders and nature viewers around the world. The introduction of the new SYNC plate makes the most versatile and convenient digiscoping adaptors on the market even easier to use. After installation, simply attach your smartphone to your spotting scope and start capturing epic images with stunning clarity. The SYNC plate automatically aligns your smartphone camera with the optic while remaining sleek and low-profile. When not in use, the S1 & S1 Mini serves as a protective lens cover, safeguarding it against dust and precipitation, thus ensuring optimal clarity and performance. The SYNC plate is also backward compatible with existing S1 & S1 mini adapters. Read more

Rugged, Accurate, and Using System H5 Optics for Clarity

Hawke® Optics, a global leader in high-performance sporting optics, announces the launch of the Endurance 30 FD series — six purpose-driven riflescopes designed for hunters who demand exceptional clarity, rugged durability, and intelligent design in the field.

At the heart of each scope lies Hawke’s System H5 optical platform, delivering edge-to-edge clarity, generous 4-inch eye relief, and an ultra-wide field of view across all magnifications. Whether you’re navigating dense timber or distant ridgelines, the Endurance 30 FD series provides the optical confidence needed to make every shot count.

Built around a robust 30mm mono-tube chassis, these scopes balance a lightweight, low profile design with field-proven durability. Each model features fiber-optic illumination with 11 brightness settings and Motion Activation with Auto Standby Mode, which preserves battery life by entering standby after 5 minutes of inactivity and reactivates with motion.

A Complete Lineup for Every Pursuit Read more

See it. Range it. Tag it. One tool. Double the utility.

In the most important moments, the last thing hunters want is to be juggling gear to get the data they need for a clean shot. The Ranger® HD 3000 10×42 Laser Rangefinding Binocular streamlines your loadout by combining modern HD optics with precise ranging capabilities, all in a compact platform that keeps your hands free to hunt. With a maximum reflective range of 3,000 yards, 1,500 on game, these powerful new binoculars are ideal for big game, predator, and archery hunters. Read more