LOGAN, UT — Winchester Supreme Optics is proud to announce that its highly anticipated line of Thermal Hunting Sights is officially available and shipping now at winchesteroptics.com and through select dealers across the country.

Purpose-built for hunters who demand peak performance, the new Winchester Supreme Thermal Optics line delivers unmatched clarity and confidence, even in the darkest environments. With high-performance 12?m VOx sensors, crisp SXGA 1280×1024 displays, onboard recording, multiple color palettes, and a blistering 50Hz refresh rate, these optics are designed to perform through smoke, fog, and total darkness. All units feature a robust IP67 waterproof rating, long battery life, and a .300 Win Mag recoil rating. Read more

Holosun continues to lead the way in red dot optics with the launch of the ARO and ARO EVO for 2025. These optics push the boundaries of performance, offering shooters versatile, durable, and reliable solutions for both short and intermediate-range engagements.

The ARO (Advanced Rifle Optic) builds upon the success of Holosun’s 403 and 503 series, featuring a 22mm housing that pairs seamlessly with Holosun’s magnifier series. It offers a 1.63-inch 1/3 cowitness pedestal mount with an all-new skeletonized design. The ARO includes Shake Awake™ Technology, a 50,000-hour battery life, and IP67-rated water and dust resistance, making it ideal for any environment. The optic’s standout feature is its reticle options, including a 2 MOA dot or Multi-Reticle System™ (MRS), allowing users to select between a 2 MOA dot, 65 MOA circle, or both. With Red, Green, or Gold illumination options, the ARO provides flexibility to suit various lighting conditions and shooting preferences.

The ARO-EVO, the enhanced version of the ARO, features a 26mm housing with a much larger sight picture. The ARO EVO introduces the Special Purpose Reticle (SPR), which combines a 2 MOA dot, a circle, and bullet drop compensation/ranging marks for greater versatility, especially at intermediate ranges. Like the ARO, the ARO EVO includes Shake Awake™ Technology, a 50,000-hour battery life, and Solar Failsafe™ built into the 6061 aluminum housing. With IPX8 water and dust resistance and 8 daylight/4 night vision brightness settings, the ARO EVO is engineered for reliability in all conditions. Read more

Fort Worth, Texas – XS® Sights is pleased to now offer its popular R3D 2.0 night sights for Springfield Echelon pistols. Available with a green front dot sight, the R3D 2.0 is an outstanding upgrade for Echelon owners who want to get on target faster and more accurately in any light. This upgrade makes all the difference in high-stress, self-dense situations when every second counts.

“The Springfield Armory Echelon made a strong impression, and many owners are now looking to push its performance even further,” said Jeff King, Marketing Manager at XS Sights. “With our enhanced glow dot and refined R3D 2.0 design, shooters will notice faster target acquisition and greater confidence in every shot.”

This second-generation sight features bigger and brighter rear tritium dots than its predecessor. PVC rings surround the rear tritium dots for a more defined edge to improve sight picture and differentiate the front and rear sights. The EasyPress features eliminate the need for filing and hammering and reduce the force needed for installation by up to 50%. Designed with a BlackNitride surface finish, this treatment offers twice the corrosion resistance of traditional black oxide, ensuring superior durability and long-lasting performance.

Retail Price: $137.99 Read more

Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the launch of two new spotting scopes: The SX-4 Pro Guide HD Gen 2 and the SX-2 Alpine HD Gen 2.

Even in extreme conditions, the SX-4 Pro Guide HD Gen 2 is an asset worth your trust. At its core is the Elite Optical System, equipped with enhanced lens coatings that significantly reduce glare, making it ideal for the bright light of early mornings. It also features an incredibly rugged magnesium body that is both waterproof and fog-proof, an oversized eyepiece for all-day comfort, and an Interchangeable Form-Fit eyecup for a personalized viewing experience. The SX-4 Pro Guide HD Gen 2 is available in an angled or straight design, each with two configurations: 15-45×65 and 20-60×85. Read more

Shortly after teasing the launch of their new trail camera functionality at the 2025 SHOT Show, Stealth Cam, the leader in trail camera technology, development and innovation for more than two decades, has announced that On Demand Live Stream is now available via the Command Pro app*.

Available as a software update on select trail camera models, the enhanced technology takes the Quick Connect setting (previously On Demand) to new heights by allowing users to stream live video with the push of a button. Read more

The all-new Burris XTR PS riflescope – introduced in early of 2025 and engineered most for exceptional precision, clarity and reliability – is now shipping and available at dealers across North America.

Developed for competitive and long-range tactical shooters, the new XTR PS combines Burris’ micro-adjustable P?K (Programmable Elevation Knob) technology and an advanced onboard HUD data center with the rugged, one-piece 34mm main tube chassis and precision optics engineering that the XTR series is known for. Powered by the BurrisConnect ballistics app, the XTR PS establishes a new benchmark in performance and accuracy.

The Burris PK system revolutionizes elevation adjustment with its clickless turret and digital position sensor, delivering ultra-fast and precise performance. Unlike conventional turrets, the PK achieves an unparalleled 1/30 MIL adjustment accuracy, far surpassing the coarser 1/4 or 1/8 MOA and 1/10 MIL standards of most scopes. This advanced system enables long-range shooters to achieve pinpoint bullet drop compensation, extending accuracy and performance beyond traditional competition and tactical optics. Read more

With the introduction of their four new Pro-Series Tripod Kits, ZEISS has corrected everything you never liked about a tripod.

Created from the ground up, ZEISS Pro-Series Tripod Kits have addressed all the drawbacks inherent to existing tripods, achieving new levels of ruggedness, stability, rapid setup and user friendliness. For example, ZEISS’ single-point leg adjustment, found on the MAX-DUTY models, fully extends—or collapses—each leg with a quarter turn of an oversized, easy-to-grip twist lock. No more fumbling with multiple adjustments on each leg, which consumes time and makes simple leveling difficult.

Strength and reliability begin with those legs, built with ten layers of rigid carbon fiber connected to an aluminum framework. All Pro-Series Tripod Kits include Arca-Swiss mounting systems, the most widely accepted, most secure such system in the world. This allows rapid, reliable and easily interchangeable mounting of a myriad of devices, including the ZEISS tripod accessories.

Unusual in the industry is that ZEISS is marketing the Pro-Series as fully complete kits. “Most premium tripods are sold bare bones,” according to Kyle Brown, ZEISS director of marketing/product. “You pay a premium price, but then still must spend hundreds more on a ballhead and other components just for basic operation. We believe that when you purchase a top-tier tripod, your investment should deliver everything you need to get started as a complete package. That is why all Pro-Series tripods come as full kits.” Read more

German Precision Optics (GPO) is excited to announce its Memorial Day Sale, running from today through June 1. As GPO wraps up its very busy show season, the company has accumulated a large amount of products that have been displayed, that are still new or like new, but can’t be sold through the traditional retail channel due to packaging or visible handling conditions. GPO is offering exclusive discounts of 30% to 60% on select demo products exclusively on their demo website portal at gpo-usa.myshopify.com.

The available demo items are in “like-new” or “used” condition. The exact condition of each item is described in the individual product description. Every item is backed by the GPO SPECTACULAR LIFETIME WARRANTY™, ensuring long-term confidence and satisfaction. Read more