GRITR Sports gun store in North Richland Hills, TX, is proud to announce December deals on a variety of optical equipment for your shooting and hunting needs. You can find a wide selection of riflescopes, rangefinders and binoculars at GRITR Sports website.

Save up to 60% on top-quality optics from the most trusted brands in the industry – no promo code needed. Explore selections from Burris, Leupold, Vortex, Swarovski, Hawke, SIG SAUER, and more.

Track wildlife, scout new terrain, and line up precise shots with optics that let you see farther and sharper than ever. These December-exclusive deals are available for a limited time. Secure your premium gear before the month ends.

Visit GRITR Sports and explore the best in observation optics today. Read more

ZeroTech announced two new reticles for its popular Vengeance 4–16×40 SFP riflescope family: the clean, intuitive PHR 4 and the low-light-ready PHR 4 Illuminated. Both options deliver fast acquisition with refined holdovers on a lightweight 1-inch platform—bringing “precision without the price tag” to hunters and shooters alike.

What’s New

The PHR 4 pairs bold outer posts with fine subtensions for confident aiming from mid-range hunting to longer shots. The PHR 4 Illuminated adds six brightness settings for dusk-to-dawn versatility, rounding out the line for users who demand reliable aiming references in changing light.

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Viridian Weapon Technologies announces the launch of the VENTA Green Dot, a premium rifle optic engineered for shooters who demand speed, clarity, and uncompromising performance. Designed to enhance everything from duty rifles to range-ready builds, the VENTA delivers precision in a compact, rugged footprint.

With its crisp 2 MOA green dot, fully multi-coated 1x22mm lens, and sealed IPX7 waterproof housing, the VENTA provides rapid target acquisition and consistent clarity in any environment. Its intuitive controls, lightweight construction, and proven durability make it a trusted addition to any modern rifle platform.

“We designed the VENTA to be fast, simple, and tough—something you can mount on any rifle and rely on,” said Brian Hedeen, President and CEO of Viridian. “It gives shooters a clean, high-visibility aiming solution with intuitive controls and rock-solid durability. From home defense to patrol use, it’s ready when you are.”

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Seattle, WA –– NEXTORCH North America, the primary U.S. distributor of global manufacturer NEXTORCH Industries, proudly introduces the WL25 Tactical Weapon Light with Green Laser. This rail-mounted tactical light blends a high-output white light with an integrated green laser for fast and precise target acquisition in low-light and no-light situations. Delivering up to 1,200 ultra-bright lumens and 44,100 candela, its focused beam can reach a distance of up to 459 yards.

The WL25 state-of-the-art tactical weapon light was designed in Germany and engineered to meet the demands of law enforcement, military personnel and professionals requiring crucial forward illumination and aiming in time-critical situations. It features a three-mode toggle switch control (Laser / Laser + White / White) for quick and intuitive operation, even with gloves on. The ambidextrous toggle switches allow users control from either side; a single click for constant-on, a press-and-hold for momentary-on, and double-click to switch between high and low modes. Once switched off, this intelligent weapon light resumes the previous brightness setting when powered back on.

Laser aiming calibration is simple and easy; its click-to-adjust system enables fast, repeatable zeroing. Use of a hex-wrench allows precise micro-adjustments of 1.5 MOA per click at 10 yards. A front-loaded battery access system enables lightning-fast battery swaps without removing it from the firearm. The tool-free quick-detach rail mount system guarantees a secure mount even under heavy recoil. Five adapter plates support compatibility with mainstream pistol rails. Built to endure real-world use, the WL25 combines high-output illumination, precision laser aiming, and mission-ready ergonomics; delivering dependable performance when every second counts.

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ZeroTech Optics Unveils the New Vengeance 1-8×24 LPVO Line – Available in Black and FDE

NASHVILLE, TN —— ZeroTech Optics is proud to announce the release of its all-new Vengeance 1-8×24 LPVO riflescopes, available now in classic black and the much-anticipated Flat Dark Earth (FDE) finish. Engineered for speed, clarity, and rugged dependability, the Vengeance 1-8×24 RAR brings unmatched value to shooters who demand performance without compromise.

Designed to deliver the speed of a red dot and the precision of a variable optic, the new 1-8×24 models give shooters true 1x performance for close-quarters encounters and up to 8x magnification for precision shots at distance. Whether you’re running drills, competing, or hitting the range for fun, this optic is built to perform.

Built for Real-World Performance

The RAR (Rapid Acquisition Reticle) features heavy outer bars and a glowing ¾ illuminated circle that draw the eye instantly to the center dot, ensuring fast target acquisition and confident accuracy under pressure. Integrated 2 MOA hash marks and 4 MOA elevation intervals offer precise hold points for drop and wind, giving shooters total control from CQB to mid-range. Read more

New Premium Spotting Scope with Image Stabilization

SWAROVSKI OPTIK is setting a new milestone in the world of premium compact spotting scopes with the AT/ST Balance. The Austrian company has launched a pioneering model that combines the outstanding optical performance of SWAROVSKI OPTIK with state-of-the-art image stabilization technology in one device. The result is a spotting scope that reveals a shake-free image – even without a tripod. Its integrated image stabilization means that the system precisely balances out the slightest movements and even allows handheld observation at high magnification. The AT/ST Balance was developed for discerning users who don’t want to compromise between technical performance and practical application. Compact size, light weight and stabilization will allow the use of a spotting scope virtually anywhere. The new spotting scope is available from the end of November 2025 at SWAROVSKI OPTIK retailers and from the SWAROVSKI OPTIK online shop.

Innovation has always been part of SWAROVSKI OPTIK’s DNA. With the AT/ST Balance, the company is setting a new benchmark in spotting scope technology. SWAROBALANCE image stabilization, used for the first time in a SWAROVSKI OPTIK spotting scope, compensates for even the slightest twitch of the hand and ensures a shake-free, clear image, even at 45x magnification. Thanks to its low latency, the system reacts without hesitation to any movement.

“The image stabilization of the AT/ST Balance uses highly sensitive sensors to detect even the slightest movements and compensates for them in real time. The AT/ST Balance can process more than 1,000 measurements per second and corrects the lens position accordingly. The ability to observe at this quality and identify accurately using a spotting scope that can be handheld marks a major turning point in observation optics”, said Roland Wolff, CEO of SWAROVSKI OPTIK North America.

MAP U.S. Pricing: AT Balance 18-45×65: $3,999; ST Balance 14-35×50: $3,849 Read more

Black Friday 2025 isn’t just a day this year — it’s an entire month. Meprolight® is giving customers all of November to gear up and save with 20% off every product, sitewide, all month long.

From rugged red dots to precision variable optics to duty-ready accessories, shooters can upgrade their setups without waiting for a single weekend or scrambling for limited flash deals. Whether you’re building out a new rifle, refreshing your EDC optics, or grabbing gifts early, this extended event makes it easy — and affordable — to run trusted, battle-proven Meprolight® gear.

Meprolight® Variable Optic — MVO™ professional riflescopes represent the culmination of intelligent optical design, superior components, and world-class manufacturing. Optimized German SCHOTT Glass with over 92% light transmittance for greater visibility in lower light conditions. Meproguard Limited Lifetime Warranty. Read more

Richmond Hill, Ga. – C&H Precision (CHPWS), an industry-leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, announced today its Black Friday and Cyber Monday promotions, offering major savings on select optics and accessories. The sale runs from Friday, Nov. 28, 2025, and ends Tuesday, Dec. 2, 2025, at 12 a.m. Read more