SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the SV 8×42 ED Binoculars. These have been designed to meet the optical requirements of hunters, shooters and general observation enthusiasts.

The New SIGHTRON SV 8×42 ED Binoculars offer a wide field exceeding 70° of apparent field of view. To achieve this, SIGHTRON utilizes a field flattener to ensure excellent image quality from center to edge. Phase-correction coating on the prism delivers a bright, high-contrast field of view. Special low-dispersion (ED) objective lenses provide crisp, clear, extremely sharp high-resolution images free from chromatic aberration and distortion at high power settings.

SIGHTRON SV binocular’s lenses are fully multi-layer coated on all lens surfaces ensuring high light transmission and accurate color reproduction. They are nitrogen filled to prevent internal fogging. The SV’s housing features a lightweight yet robust magnesium die-cast construction. Its well-balanced design minimizes the perceived weight. An elastomer exterior provides easy handling and a secure grip, even in the most extreme conditions. The center focus system features a large metal focus ring to enable quick and precise focusing adjustments, even with gloves on. The SV’s long eye relief design allows a wide field of view, even when wearing glasses. Twist-up rubber eyecups provide a comfortable fit against the eye. Fully waterproof construction ensures reliability during rain or near water.

All SIGHTRON binoculars are backed by a Lifetime Performance Guarantee.

Specifications: Read more

German Precision Optics (GPO USA) proudly announces the launch of the all-new PASSION™ HDi riflescope line; specifically designed and engineered to deliver elite optical performance at a price point never before achieved in this class. This riflescope line is designed for true performance over unnecessary complexity. The new PASSION™ HDi strips away high-cost nonessential features while retaining the major features the vast majority of hunters and shooters actually want.

“With the PASSION™ HDi, we set out to create a riflescope that delivers extreme optical performance and real-world functionality at a price every shooter can appreciate,” said Mike Jensen, CEO of GPO USA. “We eliminated the unnecessary and kept all the important features hunters and shooters rely on such as HD glass, fiber-optic micro-dot illumination and intuitive parallax control. The result is a premium yet simple product that fits 90% of the market.”

At the heart of the new PASSION™ HDi riflescope line is GPO’s brilliant HD lens system, delivering exceptional clarity, color fidelity, and low-light performance. This state-of-the-art optical platform features a fiber-optic micro-dot illuminated reticle normally found only in much higher-priced scopes. This advanced aiming system gives users precise illumination for fast target acquisition in all types of lighting conditions. With its powerful 3-12x magnification range, GPO has integrated a dedicated third-turret parallax adjustment, incredibly unique for a 12x riflescope. Seamlessly combined with the smooth iControl™ illumination rheostat adjustment system, it offers a level of refinement unheard of in this price class. The PASSION™ HDi riflescope line features ¼-MOA capped turret adjustments, premium brass gear internal components, and GPO’s renowned Spectacular Lifetime Warranty.

The PASSION™ HDi riflescopes also include the following premium features: Read more

Meet the newest evolution in speed and precision: the Thrive HD Reflex Green Dot Multi-Reticle – FDE. Designed for shooters who demand instant acquisition, dependable clarity, and rugged performance, this optic brings uncompromising capability to pistols, PCCs, and compact rifles.

Finished in a flawless FDE that pairs seamlessly with today’s most popular tactical builds, this ZeroTech reflex sight is engineered to enhance your response time, sharpen your sight picture, and keep you ready for whatever comes next.

Built for Speed, Ready for Anything Read more

ZeroTech Optics, a leader in precision optics engineered for shooters and hunters who demand performance without compromise, proudly announces the release of its newest additions to the acclaimed Vengeance series — the Vengeance 6-24×50 SFP Riflescope with R3 Reticle and the Vengeance 6-24×50 SFP Riflescope with R3 Illuminated Reticle (IR).

Designed for those who live for the long shot, both models bring exceptional optical clarity, rugged dependability, and intuitive functionality to the modern marksman.

Precision Engineered for Long-Range Confidence

The Vengeance 6-24×50 R3 delivers dependable performance and crisp detail across its versatile magnification range. Featuring ZeroTech’s glass-etched R3 reticle, it offers clean MOA-based subtensions and fine hold points that allow shooters to make precise wind and elevation corrections without cluttering the field of view.

Built for clarity and control, the riflescope includes side parallax adjustment from 15 meters to infinity and fully multi-coated lenses that ensure bright, high-contrast visuals from dawn to dusk. Weighing in with a 1-inch aircraft-grade aluminum tube, it’s light enough for long treks yet strong enough to withstand recoil from today’s most capable cartridges.

Illuminated Precision When Light Fades

For shooters who demand performance after dark, the Vengeance 6-24×50 R3 Illuminated (IR) brings all the capability of the standard model — plus an illuminated reticle with six brightness settings for maximum visibility when the light gets low. Read more

Fort Worth, Texas – XS® Sights is now offering its advanced fiber optic sights and optic plates for Smith & Wesson pistols and it’s durable and reliable R2D 2.0 sights for Ruger Security-380 pistols.

XS Fiber Optic Sights

Made in the USA, these durable steel sights with advanced fiber optic technology provide an aiming point with exceptional daylight brightness, making them an ideal upgrade for competition and training pistols. The angled structure and proprietary properties of these US-sourced fiber optics increase light transmission and durability. Featuring a precision CNC-machined, serrated rear sight and a front sight with green fiber optic insert, XS fiber optic kits also come with an interchangeable orange fiber optic insert for customization based on personal color preference.

XS Optic Plates

XS Optic Plates for Smith & Wesson pistols are available to fit ACRO and RMR footprint optics. Designed for strength and reliability, these CNC-machined steel plates deliver 30% more thread engagement, providing a rugged, secure, and seamless mounting solution. Featuring a Black Nitride finish for enhanced corrosion resistance, the XS Optic Plates are engineered for ideal optic alignment and are compatible with the most common red dot sights on the market.

“Our fiber optic sights and optic plates are easy to install and offer gun owners advanced solutions to improve their shooting experience,” said Jeff King, Marketing Manager, XS Sights. “XS Optic Plates are engineered for durability and ideal optic alignment, offering a rock-solid foundation for the precision required for law enforcement, self-defense, tactical, and competition use.”

XS R3D 2.0 Sights

Owners of the Ruger Security-380 can improve their target acquisition speed and accuracy by upgrading to XS R3D 2.0 night sights. Designed for self-defense, these advanced three-dot tritium sights feature a dual-illuminated front sight with tritium at the center of a high-contrast Glow Dot. The Green Glow Dot uses proprietary technology to amplify captured light. The rear sight is blacked out and serrated to reduce glare and houses two rear tritium dots with clearly defined edges to improve sight picture and further differentiate the front dot from the rear sight lamps. This bright notch and post set is engineered to ensure precision alignment, downrange focus, and fast and accurate shooting in any light. Read more

Steiner Optics, the leader in high-performance sighting systems for military, law enforcement, and armed professionals, announced the Steiner has been officially recognized as the top-performing red dot rifle optic in a recent Texas Department of Public Safety (DPS) evaluation.

Conducted as part of a statewide effort to equip officers with the most reliable sighting system available, the test sought a non-magnified red-dot optic capable of consistent performance under extreme operational conditions while meeting demanding requirements for ruggedness, battery life, zero retention, night-vision compatibility, and compatibility with the agency’s issued patrol rifles.

The evaluation process was exhaustive, objective, and purpose-built for law enforcement. Optics were assessed through verification of construction quality, specifications, warranty, battery access, control function, mechanical precision, and mounting integrity. They were then subjected to a series of environmental, durability, and reliability trials including the following: Read more

SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the long awaited S6 10-60×56 ED Field Target riflescope is now shipping. The S6 field target scope is premium choice for airgun, small caliber field target and benchrest shooters.

At the core of the riflescope are 15 meticulously crafted Japanese optical-grade glass lenses. The scope includes two Extra-low Dispersion elements that are precisely positioned within the objective to boost optical resolution by 55%*. This means everything is clearer, crisper, and sharper edge-to-edge. Now, you’ll see those shots on target like never before and avoid hitting the same target twice.

SIGHTRON redesigned the parallax cam system with 291º of precision field target rotation, plus an extra 39º of diopter and environmental condition protection, for a total 330º of parallax control. The scope is optimized for precise field target parallax adjustments ranging from 9-300 yards and allows an additional 39º of adjustments to compensate for Diopter Correction and Environmental Changes (DCEC) which effect target-ranging accuracy. Where it matters most, SIGHTRON provides 91º of parallax correction in the critical 40-60yrd target range. Read more

Greeley, CO – Steiner Optics announces the ATLAS (Advanced Tactical Laser Aiming System) is now available to military, law enforcement, professional security teams, and for the consumer market. Engineered for real-time mission adaptability, the ATLAS delivers a new standard in aiming and illumination performance for today’s operational demands.

The ATLAS features a five-emitter system—including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators—providing exceptional capability across CQB, mid-range, and extended-range engagements. With co-aligned lasers and illuminators using a single set of adjusters, operators benefit from fast, reliable zeroing and consistent co-alignment retention. Read more