The 3 Tactix 3X Magnifier provides additional magnification for those who appreciate the simplicity and size of a red-dot optic, but want to take advantage of the downrange performance their AR-style rifle is capable of, without losing the ease of use or flexibility.

The new 3 Tactix 3X Magnifier adds magnification to your 1X dot-style optics when you need it, and stays out of the way when you don’t. A simple push-button design flips the magnifier out of the way when you prefer to run your dot without additional magnification, while still being easy to flip into position to take a longer shot when the conditions warrant. The button can be manipulated with just one hand, and returning the magnifier to the locked-in position can as well. This means you can keep one hand on the fire control of your rifle while you transition from close to far and back again. Read more

Fort Worth, Texas – XS® Sights is now offering pre-drilled night sights for S&W and Ruger revolvers. These upgraded sights for self-defense make do-it-yourself installation quick and easy, without the assistance of a gunsmith.

Minimalist for S&W K-Frame and L-Frame Revolvers and Standard Dot for S&W J-Frame and Ruger SP101

New, pre-drilled front sights, featuring a self-illuminating tritium Glow Dot, are now available for S&W K-Frame, L-Frame, J-Frame, and Ruger SP101 revolvers. The dual-illuminated front sight has a self-luminous tritium vile surrounded by XS’ proprietary photoluminescent Glow Dot that absorbs ambient light to glow in low light. The pairing ensures the front sight will glow brightly in low light and contrast well in bright light conditions. Read more

Hawke® Optics, a worldwide leader in precision tactical optics reveals the new Endurance Reflex sight. A high performance, slimline reflex red dot sight built for accuracy and durability, in an ultra-compact and lightweight package.

Shooters will appreciate the ability to switch between multiple reticles at the press of a button. The Endurance features a user-selectable 3 MOA dot, 30 MOA Circle, and Circle + Dot multi-reticle system. A 10-stage digital brightness control includes 2 night-vision compatible settings for enhanced flexibility, making this a great sight for both hunting, target, and tactical shooting situations.

The Endurance Reflex sights utilize the RMSc footprint for seamless direct mounting to slimline pistols. The sight also includes a removable Weaver/Picatinny base for an ultra-compact aiming solution on rimfire, air rifles, AR’s, and shotguns, giving you the ability to mount the Endurance Reflex on virtually any firearm for extreme adaptability. Read more

PARD Optics, a leader in digital Thermal & Night Vision (www.pard.com) is offering the entire line of TS and SA models at MASSIVE industry discounts. PARD is excited to announce 30%-50% cost reductions on the entire line of SA and TS products effective immediately. This is limited to stock on hand. TS and SA models will not carry any MAP pricing effective October 1, 2024. Read more

As hunting season kicks off, Pulsar is proud to introduce the Merger LRF XT50, a new addition to our premium HD thermal imaging binoculars line. Equipped with a 1280×1024 pixel resolution sensor and a built-in laser rangefinder, this device sets a new standard for top-quality observation. The Merger LRF XT50 offers the perfect balance between a wide field of view and high magnification, enabling you to spot the smallest details on high zoom levels while enjoying an expansive field of view— unmatched in its class.

Versatile and multi-functional

The Merger LRF XT50 excels in versatility. Whether you’re tracking small, fast-moving targets or larger game at long distances, these binoculars are designed to perform in any environment. Its wide field of view is particularly valuable in dense, forested areas where situational awareness is key.

But the Merger LRF XT50 isn’t just for hunting. It excels in various activities, including search and rescue, outdoor exploration, birdwatching, sailing, and personal security. Read more

New for 2024, Buck Commander is proud to announce the launch of the BUK OPS® Cycloptic™ Series! This series features two industry-first optics: Cycloptic-X™ Prime Crossbow Scope and the Cycloptic™ Handheld Prime Viewer. Buck Commander has changed everything about hunting in low-light hunting situations with the BUK OPS Cycloptic Series.

The BUK OPS Cycloptic-X Prime Crossbow Scope features Primetime Color Vision™ to maximize time in the field. The Primetime Color Vision enhances visibility during critical low-light hunting conditions by augmenting natural light with an advanced high-definition conversion process. The vibrant color and clarity offer hunters a distinct advantage at dawn or dusk, making it easier to identify bucks and optimize chances of success.

With a click of a button, the Cycloptic-X can record in 4k high-resolution digital imaging, producing a bright, vivid sight picture that leaves traditional crossbow optics far behind. Hunters can finally have a high-definition, first-person view of their hunting experience. With the manual focus lens, fully adjustable red/green/blue/black crosshairs, and 1-5x zoom range, Buck Commander’s BUK OPS Cycloptic-X is the most versatile prime crossbow scope on the market. Included in the package is BUKSKIN, a premium neoprene protective skin in Veil Tac Black Camo to keep each Cycloptic-X in like-new condition.

Cycloptic-X™ Specs: Read more

HOUSTON, TEXAS — Primary Arms Optics has announced the release of the GLx® 1x MicroPrism, a compact and versatile prismatic optic built for optimal close-quarters performance without being affected by astigmatism. Designed as an evolution of the popular SLx® MicroPrism, the GLx 1x MicroPrism offers a range of improvements that make it the ideal solution for shooters seeking precise and fast target acquisition.

Priced at $299.99, the GLx 1x MicroPrism brings several new advancements to the table, including a larger objective lens that provides a wider eye box and improved light transmission. The GLx 1x MicroPrism has nearly unlimited eye relief, allowing users to engage targets effectively from a variety of shooting positions, including non-traditional or awkward angles. This makes it a fantastic alternative to traditional red dot sights, especially for shooters looking for a more rugged and precise solution without the drawbacks of a battery-powered reticle. With 8 mounting options included in the package, users have extensive flexibility to customize the optic’s height and placement on their firearm, ensuring a perfect fit for any setup. Read more

RICHMOND, Va. —Tactical operators and shooters using short, lightweight tactical rifles demand both precision and high-end variable power in their riflescopes. The GPO Super Compact CENTURI 4-16x44i provides the smallest and lightest package in today’s market.

Measuring only 9.9 inches in length and weighing just 20 oz., this new GPO Super Compact CENTURI 4-16x44i features DOUBLE HD glass elements, which deliver exceptional optical clarity. The MIL illuminated reticle, coupled with .1mil radian click turrets featuring a zero-stop locking ballistic functionality, ensures precise targeting and swift adjustments. The addition of a fast-focus ocular and a 3rd turret parallax adjustment knob enhances the overall shooting experience. GPObright™ lens coating technology and PASSIONdrop™ hydrophobic lens coatings ensure clarity in the most challenging light conditions. Designed for short ultralight tactical rifles, the CENTURI 4-16x44i meets every tactical feature discerning shooters seek.

“Crafted for shooters demanding FFP (first focal plane) high magnification in extreme compactness, this riflescope embodies the perfect fusion of value and performance,” said Mike Jensen, GPO USA’s owner and CEO. “At just 9.9 inches long, it combines FFP precision, double HD glass, MIL-based reticle, and zero-stop locking turrets — perfect for short ultralight tactical rifles. It’s the most compact high-performance riflescope of its kind found anywhere and delivers unmatched value and performance in a compact form.” Read more