GREELEY, Colo. — Burris Optics’ Eliminator® III LaserScope®, the most innovative and effective hunting scope in the world, now features a Remote Cable Switch on the popular 4-16x50mm model to activate the On/Range button from any position the shooter desires.The cable is flexible and stretches from 14-24 inches in length. With connection ports located on both the left- and right-hand side of the scope, the Remote Cable Switch can be mounted in virtually any position for ultimate convenience when hunting or shooting at the range.

Eliminator III LaserScopes provide precise trajectory compensation for your exact ammunition and range. Once you program the scope with your cartridge’s ballistic information, the Eliminator III will calculate the perfect holdover at your exact distance, estimate wind drift, and provide you with a bright red aiming dot for extreme accuracy out to 1,200 yards.

MSRP on the new Eliminator III LaserScope with the Remote Cable Switch is $2,039.00. Read more

Vortex takes riflescope lens protection to another level with their new Defender Flip caps. High-quality components and purpose-specific materials deliver stand-out durability—a welcome attribute for shooters who have been searching for a better option.Super-stout stainless steel spring and pin guarantees operational reliability. Eyepiece covers boast three stop positions. Vertical stop is ideal for use with one of Vortex’s all-new Dope Disks™. The optional Dope Disk is fully customizable with user-specific ballistic data and fits directly into the eyepiece cap. Provides ultra-convenient access and viewing of drop numbers from the shooting position. 45-degree stop offers a secondary viewing position. Pushed all the way forward, the 270-degree stop lays flat and locks out of the way. Objective caps have two stops and lock flat out of the way as well. Read more

LaserMax’s award winning Guide Rod Laser™ technology will now be offered in Green for the Sig Sauer P226 and P229 platforms. Scheduled for debut at the 2016 Shooting, Hunting, Outdoor Trade (SHOT) Show in Las Vegas, the LMS-2261G and LMS-2291G combine higher visibility with the most ruggedized laser sighting platform ever devised.Green lasers operate in a band of the light spectrum most visible to the human eye and therefore are uniquely suited for laser sighting devices. Appearing brighter through the broadest range of lighting conditions, LaserMax’s Green Guide Rod Laser constitutes the most advanced laser sight in this increasingly popular wavelength.

For over a quarter century, LaserMax’s pioneering laser sighting systems have provided a decisive combat advantage to professional operators and armed Americans at home and abroad. LMS-2261G and LMS-2291G will arrive to retailers early 2016 with an everyday selling price of $349. Read more

MONTEREY, Calif. — New from Steiner’s eOptics division is the SBAL-PL, one of the most compact and lightweight pistol-mounted green laser and white flashlight combinations available today.The SBAL-PL combines a battlefield proven green laser module with a new, high output, 500-lumen flashlight for rapid target acquisition and aiming.

The SBAL-PL’s low-parallax allows the operator to minimize the differential between point-of-aim and point-of-impact for increased accuracy at varying ranges. Read more

GREELEY, Colo. — Steiner is taking its hunting binoculars to a whole new level with the introduction of the HX Series. As a leader in optical innovations, Steiner’s HX Series provides users with four variations – 8×42, 10×42, 10×56 and 15×56.The HX Series offers a new optical design that provides users with bright, crisp images and an extended field-of-view, giving you everything you need in a hunting binocular. Read more

GREELEY, Colo. — For 2016, Burris Optics has developed the new Modular Adjustment Dial (M.A.D.) System, allowing shooting enthusiasts to choose from competition-style exposed knobs or capped knobs on both windage and elevation adjustments in any combination they desire.The complete windage and elevation turret adjustment system on select XTR II™ and Veracity® models has been re-engineered to accept the M.A.D. System knobs. Read more

Simple—Fast—Effective—Point and Shoot. When you boil it down, those are the advantages of a red dot sight. And that’s what the SPARC AR delivers – all in a durable, lightweight, compact and ultraclean package.Digital rear-facing controls for power and dot brightness in the base offer quick access and are viewable from the shooting position. 2 MOA dot diameter promotes precise point of aim. Automatically returns to last dot intensity used when powered up.Fully multicoated optics ensure optimal light transmission in critical low light conditions. Type III hard anodized aircraft-grade aluminum body. Rubber-armor-housing sleeve features integrated flip caps that nest together out of the way when not in use.

Unlimited eye relief and parallax free, the SPARC AR gets shooters on target fast. Unit automatically shuts off after 12 hours to prevent accidental battery rundown and operates using a common AAA battery.

Built from the ground up specifically to maximize the quick-handling performance of AR-platform rifles, Vortex’s new Spitfire AR 1X riflescope delivers incredible optical quality and ultra-fast functionality in a lightweight, streamlined package.The generous, parallax-free, sight picture and forgiving eyebox gets shooters on target effortlessly—even in high-stress scenarios.

Rear facing power and illumination-intensity controls are easy to access, simple to operate, stay visually present from the shooting position and are protected from incidental contact. Ten intensity levels let you adjust to perfectly match ambient light conditions. Runs off a single, common, AAA battery. And since the DRT (Dual Ring Tactical) reticle is etched directly on the prism, shooters always have a point of aim— regardless of whether or not the illumination is engaged.

Additional yardage-marked turret cap (ballistic-matched to the 5.56 cartridge) included. Allows the shooter to swap out the factory-installed cap for rapid dialing at longer known distances.

Fully multi-coated lenses offer up bright views. Flip caps keep lenses protected and free of dirt, dust, and debris when not in use. Shockproof construction withstands recoil and impact. Nitrogen gas purging with O-ring seals guarantee fogproof, waterproof performance. It has a 40.4 mm mounting height and hard-anodized matte-black finish.

At 11.2 ounces, the lightweight Spitfire AR excels in close to medium range shooting applications where speed is of the essence, making it the ideal choice for AR shooters who need to get on target fast.

Top-tier glass and precision machining in an ultrasleek, lightweight package, define the Razor HD LH. Simple, yet elegant, this riflescope is built to exceed expectations— no matter the person or extreme hunts they take it on.HD (High Density) extra-low dispersion glass, an APO apochromatic lens system, XR Plus premium fully multi-coated lenses and ArmorTek® on exterior lenses combine to deliver stunning image quality. Tack-sharp resolution from edge to edge, coupled with its ultra-forgiving eyebox, serves up a sight picture nothing short of impressive. Read more

Bushnell® is an industry leader in high-quality optics that are waterproof, fog-proof and shock proof. Now, consumers can add bear-snack-proof, crazy-brother-in-law-proof and even rough-handed-airline-proof to the list of attributes. Regardless how your scopes, binoculars and spotting scopes get wrecked, Bushnell has one response: “Yes, that’s covered.” The all-new No Questions Asked Lifetime Warranty applies to all riflescopes, binoculars and spotting scopes in the Trophy®, Trophy® Xtreme, Legend®, Elite® and Elite® Tactical lines.”It’s our absolute, everlasting pledge to honor our customers,” said Jordan Vermillion, Bushnell Global Director for Optics. “We’re proud of our products and we are willing to guarantee complete satisfaction. We promise to repair or replace our product and ship it back at absolutely no charge.”

The new No Questions Asked Lifetime Warranty launched at the 2016 Archery Trade Association Show in Louisville, Kentucky. The new warranty is fully transferable and covers accidental damage as well as defects in materials and workmanship. No receipt or warranty card is needed. Bushnell will simply repair or replace the product with one of equal or similar value and/or specifications. Plus, unlike many competitors, Bushnell will return the product with no shipping or handling charges. It’s the best warranty in the business, and it’s only from Bushnell. Read more