GREELEY, Colo. — For 2017, Steiner has added Bluetooth® capability to the M830r Laser Rangefinder 1535nm binocular, allowing users to upload current weather conditions using wireless technology in order to make a more accurate shot. The data is wirelessly transferred in real-time.The M830r 1535nm is compatible with Kestrel 5700 Elite Weather Meter with Applied Ballistics, which provides accurate environmental data for more precise targeting.

Ideal for troops who travel light, it’s the perfect combination of a premium Steiner binocular with a powerful Class I, eye-safe laser for determining range to targets, plus a SUMR reticle for targeting redundancy in case of battery failure, for measuring sizes and distances of objects, and for out-of-range targeting.

While it was designed for military elite, the new capabilities and extremely accurate long distance ranging make this binocular a valuable tool for long-range precision target shooters. Read more

GREELEY, Colo. — Burris Optics binoculars are back! The new Droptine line offerings will come in 8x42mm and 10x42mm, and will continue the Burris tradition of reliability, affordability and excellent performance.The Droptine features multi-coated lenses for maximum light transmission and reduced glare. Internally, they are nitrogen-filled for waterproof and fog proof performance. Outer surfaces are rubber armored for protection and a sure grip.

For convenient operation the central focus knob provides quick adjustment, and twist-up eyecups make them easy to use with eyeglasses. A dielectric mirror ensures color fidelity and reduces glare.

Droptine Binoculars: 8x42mm
Delivers full-size performance in a compact, lightweight package
8x magnification provides detail and a wide field-of-view
Diopter adjustment on right eyepiece ensures precise focusing
MSRP $164.85 Read more

Bushnell Will Unveil New Scopes and Red Dot Sights at SHOT Show 2017OVERLAND PARK, Kansas –– Bushnell, an industry leader in high-performance sporting optics for more than 69 years, is set to announce several new scopes and red dot sight to dealers at booth 14551 at the 2017 Shooting Hunting and Outdoor Trade (SHOT) Show in Las Vegas, January 17 to 20. New models in the Elite Tactical and AR Optics lines highlight the company’s ability to blend advanced technologies with premium-grade optics.

In the battle-hardened Elite Tactical line, the new SMRS (Short Midrange Rifle Scope) joins the Elite Tactical DMR II-i and Elite Tactical LRTS-i to provide serious competitive shooters and professional operators the ultimate in accuracy, precision and repeatability. Read more

GREELEY, Colo. — For 2017, Steiner is pleased to announce a new riflescope designed for patrol and tactical situations – the P4Xi 1-4x24mm.

This rugged, close-combat P4Xi riflescope offers clear images and a fast-action P3TR reticle to tackle everyday use or sudden combat action. Five daytime and six nighttime illumination settings, with an OFF position between each setting, make the riflescope perfect for any tactical situation that may arise, day or night.

The P4Xi offers true 1X magnification for both-eyes-open shots and 4X zoom for situational awareness and versatility to be used with any tactical rifle in any situation. Steiner’s N2 Injection System pressure seals 14-psi pressurized dry nitrogen into the scope, providing waterproof protection up to 6.5 feet. No dust, dirt or fog can penetrate the inside, and no condensation will ever occur on the inside of the riflescope. Read more

Nacogdoches, TX –Ultimate Wild®, a leader in providing high-quality durable and rugged lighting products for the outdoor enthusiast, introduces two new high powered infrared spotlights for use with your infrared scopes and optics. The Black Op and Dark Op infrared spotlights light up the night with-out compromising your position and location.As infrared technology continues to grow and evolve, lighting options to maximize these technological advances need to grow as well, and that is why Ulitmate Wild has created a series of rechargeable infrared illuminating spotlights – the Black Op 940 NM spotlight, and the Dark Op 850 NM spotlight. Read more

Cranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, presents the new Z8i rifle scope. The Z8i rifle scope completely redefines performance with its 8x zoom and an outstanding optical system which offers rapid target acquisition. The 8x zoom combines a large field of view with high level of detail accuracy offering optimum detail recognition. The new rifle scope impresses with its high magnification ranges and uncompromising image definition across the whole field of view. SWAROVSKI OPTIK will offer the Z8i in four different models; Z8i 1-8×24, Z8i 1.7-13.3×42 P, Z8i 2-16×50 P, and
Z8i 2.3-18×56 P. Read more

Nacogdoches, TX – Ultimate Wild®, a leader in providing high-quality outdoor and hunting products has re-launched the popular SL-1000 and SL-750 with new user friendly enhanced features.The SL-1000 took the market by storm by having the perfect combination of light output, featuring DPHD Technology, and weight that made it the lightest and brightest spotlight of 2016. Now in 2017 Ultimate Wild has once again raised the bar in illumination.

A newly redesigned comfort grip handle, utilizing a new polymer resin fiber compound, provides greater durability, strength and functionality. In addition, the redesigned SL-1000 and SL-750 are now equipped with a USB port to back charge your mobile device, and a micro USB charging port. They also feature an inlaid gasket around the on/off switch to improve protection against the harshest elements. Read more