Nikon has expanded its line-up of precision .308 WIN riflescopes with the introduction of the all-new P-308 4-12×40 BDC 800. The new P-308 riflescope provides shooters with everything they need to hit their target, including a 4-12 magnification, a 40mm objective and fully multicoated lenses to ensure a clear view.

The P-308 features Nikon’s popular BDC 800 reticle – a reticle specifically engineered for the .308 Winchester/7.62x51mm NATO round with 168-grain HBT Match bullet at 2,680 fps. Read more

(MANSFIELD, TEXAS) – Debuting earlier this year at the 2015 SHOT Show in Las Vegas, Nev., Pulsar’s Apex™ 1.5-6×32 XD38A Thermal Riflescope is engineered with cutting-edge “white hot” and “black hot” thermal technology for an unforgettable hunting experience. Designed with a thermal core resolution of 384×288, LCD display and a 50hz frame rate, the Apex™ 1.5-6×32 XD38A offers vivid imaging and precision placement at more than 1,000 yards. The continuous digital zoom allows for an extended range of magnification and closer view on any size game. Read more

GREELEY, CO — A brand new pair of Steiner binoculars is the perfect choice for Father’s Day and Graduation gifts. Starting today (May 15, 2015) Steiner is offering 10% instant savings on a wide selection of quality binoculars.

Whether your Dad or grad is a hunter, hiker, boater, traveler, or shooter, Steiner has the perfect optic for them. Take advantage of 10% savings on select models in the Nighthunter XP, Safari Ultrasharp, XC, Marine, Navigator Pro, and T-Series product lines. The instant savings are offered at authorized Steiner dealers, with no coupons or rebate forms to worry about. The “Dads & Grads” promotion runs through June 30th, 2015. Read more

At the recently held U.S. Army Special Operations Command (USASOC) International Sniper Competition, several teams competed with the new Nightforce 5-25x and 4-16x F1 riflescopes. The first place team from USASOC utilized the new MIL-SPEC 5-25×56 F1, while the second place team from 10th Special Forces Group had MIL-SPEC 4-16×42 F1s on their rifles. Other teams also utilized a mix of new and legacy MIL-SPEC products to compete with at the grueling event. Read more

New sight provides additional features and enhanced performance for hunters

Chantilly, VA – Aimpoint, the originator and world leader in electronic red dot sighting technology for forty years, has announced the addition of the new Micro H-2 sight to the company’s commercial product line. The Micro H-2 will be available for shipment in August 2015, and will be offered alongside the company’s existing Micro H-1 product.

Since its introduction in 2007, the Aimpoint Micro sight has become a popular hunting sight worldwide due to its lightweight and compact size, durability, and extremely long battery life. Product reviews with hunters and sport shooters identified a series of desired product enhancements that have now been added to this new product. These changes include: a new sight housing which allows the addition of front and rear protective flip covers, additional physical protection for the sight’s adjustment turrets, and increased ruggedness for the sight’s internal electronic components.

The most significant developments in the Micro H-2, however, are the advanced optical lenses that allow for even better light transmission and provide a noticeable increase in the clarity and performance properties of the sight. This ensures a more distinct and clearer dot in all conditions and situations. Read more

OVERLAND PARK, KS – Bushnell®, an industry-leader in high performance sports optics for more than 65 years, has introduced two new series of Elite® riflescopes for 2015. The Elite 3500 and Elite 4500 now join the Elite 6500 riflescopes at the top of the hunting market.

Featuring fully multi-coated optics, all Elite riflescopes deliver maximum light transmission across the visual light spectrum. To enhance their low-light performance, Bushnell uses Ultra Wide Band (UWB) Coating, an anti-reflective coating that allows the best possible light from the front of the glass to the eyepiece, resulting in optimum brightness and true color across the light spectrum. In addition to providing optical excellence, Elite riflescopes are engineered to withstand the rigors of shooting sports and whatever Mother Nature throws their way. Each scope is protected with the patented RainGuard® HD coating. This permanent, water-resistant finish causes moisture to bead up and scatter less light, allowing this scope to perform even in inclement weather. They are torture-tested to ensure reliability in the heaviest magnums and are backed by Bushnell’s 100% Bulletproof Money-Back Guarantee. Read more

More than a year ago, Hawke began a complete brand review to update not only the identity, but also the products and the way those products are presented. Over the course of 2015 this new, fresh Hawke identity will be phased in.

The new brand identity and website supports the evolution of Hawke as a leader in sport optics design and innovation. In addition to the new look, Hawke is also introducing a new range of products that demonstrate the commitment to serving the American shooting sports enthusiast. As part of the rebrand the product families themselves have seen changes to make all product categories more consistent, and the full range of products clearly defined.

The new product offering, to be introduced throughout 2015, will include improved versions of popular models such as the Panorama and Airmax scopes, as well as new products like Vantage scopes and Endurance ED binoculars. Read more

Whether you’re looking for a new rangefinder, binocular, riflescope or fieldscope this summer, you can also look forward to fall with Nikon’s Spring Into Summer Savings promotion.

Now through June 21, 2015, outdoor lovers can take advantage of instant savings of $50 dollars on Nikon’s PROSTAFF 3i rangefinders, $30 on select PROSTAFF 5 and 7 binoculars, up to $40 on select PROSTAFF riflescopes and $80 on Nikon’s PROSTAFF 3 16-48×60 Fieldscope Outfit. Read more

Gene Lumsden and Legacy Sports are proud to introduce the new Nikko Sterling Panamax series of rifle scopes. The Panamax scopes were designed to be made light in overall weight with the mobile shooter in mind and offer an extremely Wide Angle Field Of View having a 20% larger viewing picture than other 1″ main tube scopes on the market today.

The extra-wide Field Of View not only offers the shooter a larger sight picture but also helps in visually steadying that picture at higher magnifications. Also, designed to transmit high levels of ambient light, all lenses are coated with our proprietary Micro Lux ETE Gen III lens coatings. These new glass surface multi-coatings will give you a higher-definition picture of viewing and take your overall optical clarity to a new level. The Panamax series scopes all come with the new Half Mil-Dot (HMD) reticle, making precise hold-over and wind correction quick and easy. These new scopes are available in three different variable magnification options starting in a 3-9×40, 3-9×50 and 4-12x50AO. Read more