#CLOSER2HUNTING:
The new BTX binocular spotting scope by
SWAROVSKI OPTIK revolutionizes the viewing experienceCranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, presents the BTX. This unique binocular system uses the visual power of both eyes and enables observers to use their entire vision to find what they are looking for. Being able to observe for hours with intense concentration, immersing yourself in memorable moments, discovering the finest details – this is what the BTX has to offer, combining the features and benefits of a spotting scope and binocular. SWAROVSKI OPTIK is presenting the most revolutionary viewing experience ever. Experts and novice alike who often glass for many hours will appreciate the angled view and ergonomic forehead rest.

The crystal clear SWAROVISION technology reproduces even the smallest details with color fidelity and razor-sharpness right to the edge of the field of view. The BTX has a 30x or 35x magnification, according to the objective module chosen. (65 mm, 85 mm or 95 mm) Priority was placed on maximizing viewing comfort. Since the binocular system reflects natural vision, the image seems extraordinarily vivid. Viewing with both eyes also means avoiding strenuous squinting. The angled view helps to ensure maximum comfort while observing for long periods of time. The innovative, adjustable forehead rest, which can be fully retracted, if desired, makes it more comfortable when exploring. An aiming aid is integrated above the right eyepiece and the observer only needs to glance up to find the target. Read more

SWAROVSKI OPTIK integrates digital intelligence into its new dS rifle scopeCranston, Rhode Island – SWAROVSKI OPTIK NORTH AMERICA, a subsidiary of the Austrian based company, announces the dS, representing a completely new generation of rifle scope. This product will highlight the optical features of a conventional rifle scope and combine the technology of digital targeting to form an impressive, complete device. Delivery starts in Europe in July 2017. The launch in the US market will be Shot Show in January 2018.

The new dS shows not only the correct aiming point, but also the key ballistic data in the head-up display without any distraction and in real time. The key benefit for hunters is that the correct aiming point will be displayed automatically in the rifle scope. With the press of a button, the dS measures the exact distance to the target, having factored in the magnification setting, air pressure, temperature, and angle. This takes into account the personal ballistic data for your firearm/ammunition combination. The windage mark intervals are calculated based on the distance measured, the wind speeds set, and the ballistic data.

The display shows the distance information, bullet energy, and other features in a high-resolution head-up display that clearly provides you with all the hunting data that can contribute to a successful hunt. The design of the dS with its attractive silhouette will look great on any rifle.

The scope requires networking with a smartphone. Exchanging data is simple and straightforward via the Bluetooth® interface. The personal data supplied when sighting in the target are input directly into the app and transmitted immediately. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., wants to help turkey hunters across America bag a bird this spring, and will even provide the ammo. Between March 1 and April 15, 2017, hunters will receive two boxes of Winchester® Long Beard XR Turkey Shotshells with every purchase of a Leupold® DeltaPoint Pro™ or VX®-1 riflescope with the Turkey Plex® reticle.

The VX-1 Shotgun/Muzzleloader riflescope is parallax adjusted for the closer ranges turkey hunters face, and delivers a bright, crisp image throughout the day. The Turkey Plex reticle features Duplex®-style crosshairs, with a circle at the center that equates to the size of an adult turkey’s head at 40 yards.

The Turkey Plex reticle is available on the VX-1 1-4x20mm and VX-1 2-7x33mm Shotgun/Muzzleloader riflescopes.

Leupold’s DeltaPoint Pro is a natural fit for any shotgun and provides near instantaneous aiming. Parallax-free, the DeltaPoint Pro delivers pinpoint accuracy no matter the body position. If you can see the dot, you can accurately make the shot. Read more

GREELEY, Colo.— One of Steiner’s most powerful hunting optics, the HX Series binocular line, now features a 15x56mm model. The strong 15x magnification and larger objectives provide exceptional clarity when spotting your target at long ranges. The HX 15x56mm is tripod mountable to make remote views rock-steady.

The HX Series is known to offer optical design that provides users with bright, crisp images for any hunting challenge from high plains to lowland bogs. The HX 15x56mm is fog proof and waterproof down to 16 feet.

The binoculars feature Fast-Close-Focus™ to minimize the rotation on the focusing wheel for sharper images at various distances. Steiner has also implemented its ever-popular ergonomic eyecups to reduce eye fatigue created by peripheral light, wind and dust.

To withstand weather conditions in any part of the world, the HX Series features Steiner Nano-Protection® hydrophobic molecular coating, creating a lens surface that repels water and is resistant to dirt, dust and fingerprints. The N2 Injection® System pressure seals the binoculars for ultimate waterproof protection, and the ergonomic Makrolon® housing combines a durable polycarbonate frame with NBR Long Life rubber armoring for a light, tough chassis. Read more

(Wilsonville, OR) — Crimson Trace, the world’s leading brand of laser sights, today announced that it will offer mail-in rebates to consumers on nearly all of the company’s 260-plus laser sights and lights purchased from a retailer between March 1, 2017 and April 30, 2017.

A rebate of $50 will be offered on the following items:
Laserguard® and Laserguard® Pro™laser sights
Lasergrips® laser sights
Master Series® laser sights
Rail Master® and Rail Master® Pro™ laser sights
Lightguard® lights
Modular Vertical ForegripTM (MVF) light and laser rail mounted products Read more

Midlothian, VA — GPO USA, the industry’s newest premium optics company, introduces the PASSION™ HD binocular portfolio. This product is German designed and engineered, and it combines quality, features, price and value for the benefit of the American hunter. The PASSION™ HD binocular lineup is built on a high-performance and highly durable magnesium frame and includes 42mm and 50mm objective lens models.

“PASSION™ HD hits the core of what most serious hunters are using in the field. It is incredibly well built, optically breathtaking and will be immediately recognized as a leader in its space,” says Michael Jensen, owner and CEO of GPO, USA. “Feature for feature, spec for spec, this product simply outshines other competitive premium European product lines.”

The PASSION™ HD binocular line will be initially offered in 8×42, 10×42, 8.5×50, 10×50 and 12.5×50 models. With a durable magnesium frame; pop-up locking center-focus diopter; smooth-rotating, aluminum, locking eyecups; and a magnesium micro-bridge that is built ergonomically for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance field optic. Models include a wide-angle field of view, PASSIONdrop™ hydrophobic lens coatings, GPObright™ high transmission lens coating technology, extended eye relief, and close focus capabilities that are sure to please the optical enthusiast. Additionally, it comes with a custom molded hard case. Read more

We often encounter challenges throughout our everyday lives. Some are big, some are small, but no matter what it might be, overcoming it is much easier with proper tools and know-how. That is why UTG just introduced its brand new Everyday Defense L-Light. This compact 400 lumen powerhouse is designed to adapt to any scenario and situation that you might encounter. The light was designed for heavy duty use with its IPX7 waterproof rating and aircraft grade aluminum construction, while its sub-compact size and removable pocket clip make it easy for everyday carry.

The most unique attribute of this light is its L.I.B.R.E Technology. L.I.B.R.E stands for Light with Integrated Brightness Regulate Emitter. This Emitter allows you to smoothly scale down the brightness from 400 to 20 lumens by using the L-Light’s rear lumen control pad. Once the desired brightness is selected you will be able to retain your setting with the light’s memory function. A quick double tap of the rear button will activate the full power 400 lumen strobe. The top button works like a master switch that functions as a momentary or constant on/off switch for the full power 400 lumen as well. The L-shape of the light makes it very ergonomic and easy to manipulate both buttons while pointing the light at the desired location. Read more

Sightmark unveils new Wolverine Red Dots!(MANSFIELD, TEXAS) – Sightmark is proud to announce the release of new Wolverine Red Dot Sight models. Already known for their 1,000,000 hour battery life and robust rubber armored construction, the Wolverine family is happy to welcome 4 new models to the popular line; Wolverine FSR LQD (SM26020-LQD), Wolverine CSR LQD (SM26021-LQD), Wolverine FSR Dark Earth (SM26020DE) and Wolverine CSR Dark Earth (SM26021DE).Wolverine CSR and FSR models will be adding a locking, quick-detach mounting system designed to increase the versatility and functionality of these compact red dots. The secured locking design allows the sight to be detached, as situations demand, and re-attached in seconds. The Wolverine CSR LQD 1×23 Red Dot Sight features a 4-MOA dot reticle while the Wolverine FSR LQD 1×28 boasts a 2-MOA red dot reticle. Read more

New compact FLIR M100/M200 thermal cameras deliver a new level of awareness on the water

WILSONVILLE, OR – Flir announces the launch of M100 and M200 marine thermal cameras, which brings the world of thermal vision to more recreational boaters. The benefits of thermal cameras include enhanced awareness while fishing, sailing, or cruising at night.

FLIR’s most compact pan-and-tilt marine thermal cameras to date, the FLIR M100 and M200 are engineered with FLIR’s Boson™ high performance thermal camera core, which features an integrated multi-core video processor that delivers superior image quality and artificial intelligence features. When the M100 and M200 are combined with a Raymarine Axiom MFD, users can take advantage of FLIR’s new ClearCruise™ intelligent thermal analytics that brings boaters an entirely new level of awareness and safety by visually and audibly alerting the operator when “non-water” objects such as boats, obstacles, or navigation markers are identified in the scene.

The M100 offers adjustable tilt to compensate for when the boat is running with the bow high. As FLIR’s most affordable marine thermal camera, the M100 retails for $2,495 USD. The M200 is a ground-breaking product that offers full pan and tilt for viewing 360 degrees in both vertical and horizontal planes. Priced at $3,495 USD, the M200 is FLIR’s brings safer navigation to more boaters around the globe. Read more