Primary Arms Optics has released the revolutionary new AutoLive® Battery Cap, a completely novel, patent-pending scope accessory that can empower rifle scopes with motion-sensing illumination technology. This battery cap not only fits many of the best-selling Primary Arms Optics rifle scopes but also fits many other scope brands as well. At just $49.99, it’s also one of the most cost-effective ways to get motion-sensing features in your optics. Read more

(MANSFIELD, TEXAS) – Pulsar, a leader in innovative imaging solutions, proudly announces the launch of the Merger LRF XQ35 – the latest digital thermal binocular designed for exceptional clarity in a compact design. This state-of-the-art device is packed with cutting-edge features that redefine thermal imaging technology, providing unmatched clarity, precision, and versatility.

Key features of the Merger LRF XQ35 include its 384×288 Uncooled Asi <25mK 17?m NETD sensor which allows the Merger LRF XQ35 to deliver industry leading thermal sensitivity, while providing users clarity for even the slightest temperature differences in their surroundings. Read more

Viridian Weapon Technologies, innovator of firearm accessories, proudly introduces the PINCH 35-Degree Adjustable Offset Mount. This rifle accessory redefines versatility and accuracy, setting new standards for quick optic transitions and precision shooting, especially when ‘in a pinch.’

The PINCH mount features three adaptable positions that enable shooters to customize their configurations to suit personal preferences or accommodate different primary optic sizes, all while preserving the ideal 35-degree offset angle. Expertly machined from premium 6061 aluminum and coated with a durable anodized finish, the PINCH mount is meticulously designed to withstand the most demanding usage scenarios.

“I take immense pride in the PINCH’s efficient and intuitive design. While it may appear simple, it’s the subtle intricacies that make all the difference in a shooter’s ability to transition quickly and accurately,” said Viridian Director of Engineering, Casey Carlson. “Our goal was to create an optic mount that enhances speed by limiting unnecessary motion and allowing adjustments to match the shooters equipment and preferences.”

The 35-degree offset angle has been meticulously tested and proven as the optimal angle for swift transitions between primary and secondary optics. This angle ensures shooters can effortlessly switch between optics with minimal movement, enhancing both speed and accuracy in critical situations. The PINCH comes available with ACRO, RMR, Docter / Burris FF / Vortex Venom, and Shield RMSc mounting plates. MSRP $79 Read more

Murfreesboro, TN — ZeroTech proudly announces the launch of its latest product – the Trace 15x56ED Binoculars, featuring Abbe Koenig prisms. This cutting-edge pair of binoculars is designed to deliver unparalleled clarity and precision for a diverse range of enthusiasts including wildlife watchers, photographers, long-range hunters, and precision rifle shooters. Read more

Riton Optics, a leader in innovative optics, is thrilled to announce the launch of its first-ever enclosed emitter red dot, the 3 TACTIX EED. Designed to meet the demands of professionals and enthusiasts alike, the 3 TACTIX EED sets a new standard for performance and durability in the ever-changing world of red dots.

The enclosed emitter design provides a robust shield against dust, moisture, and impacts, ensuring consistent and reliable performance, even in the most challenging and adverse environments.

“Riton is committed to providing shooters with the highest quality optics at an affordable price, and the 3 TACTIX EED is a testament to that commitment,” said Jerimiah Alexander, Director of Product Development. “With how often red dots are evolving, we felt it was important for our brand to offer our customers this option.”

As with every electronic, non-variable power optic, the 3 TACTIX EED is backed by a Two-year Warranty and the Riton Promise.

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Fall hunting savings starts here. Today through November 30, ZEISS will be offering a fall hunting promotion through participating ZEISS authorized retailers. The promotion includes two of our most popular line of products, the Conquest V4 riflescopes and SFL binoculars.

Enjoy a $250 instant savings on the ZEISS SFL line of binoculars. With the SFL 30 and 40, memorable moments can be experienced with ease. Optimized to be as lightweight and compact as possible, the SFL line features the Ultra-High-Definition (UHD) Concept which ensures true-to-life color reproduction and the highest level of detail. Thanks to its SmartFocus Concept, the focus wheel is perfectly positioned and enables fast and precise focusing – even with gloves on. The lightweight magnesium housing provides long lasting durability that will endure for generations. The SFL binocular comes in four models: the 8×30, 10×30, 8×40, and 10×40.

Take advantage of a $150 instant savings on our best-selling riflescope family, the Conquest V4. ZEISS offers a total of 21 unique configurations within the Conquest V4 riflescope portfolio. There are five models available – all with 30mm main tubes: 3-12×44, 3-12×56, 4-16×44, 4-16×50, and 6-24×50. The V4 line delivers 90% light transmission, offers a large amount of elevation adjustment, and are designed to handle up to 1,500 g-force of recoil. Select models feature the ZEISS External Locking Windage Turret, as well as illumination and a Ballistic Stop. Read more