Category: Optics

Burris Optics Presents Cowboy Insurance Monday, May 29

Greeley, CO – “The whole purpose of family-owned ranching is just having the ability to stay in business.” – Jim Butcher, Cowboy Insurance

The business of veteran and multi-generation ranchers goes far beyond the P&L sheet. It is an all-consuming job and lifestyle—a 24/7 responsibility that doesn’t stop for rain or snow or dark of night. And at no time is that truer than during calving season.

Cowboy Insurance is a Burris Optics original film that draws viewers into the Gateway Simmental Ranch, a fourth-generation cattle concern in Lewistown, Montana. Run by Jim Butcher and sons Logan and Brock, the film is an in-the-mud portrait of the ranching lifestyle and the never-ending challenges of livestock management. Spring, in particular, requires these ranchers to dig deep as they work the critical and often chaotic two-month calving season, combating unpredictable weather and predators to ensure their calves make it to the summer pastures. Read more

Hunting, Optics

SIGHTRON S-TAC 1-4.5×24 SR1 Service Riflescope

Youngsville, NC- – SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is proud to announce the launch of the new S-TAC 1-4.5×24 SR1 riflescope. The S-TAC 1-4.5×24 SR1 Service Riflescope is the ultimate tool for competitive shooters that demand the very best optical technology.

“We couldn’t be more pleased to offer this high-performance riflescope to the competitive sport shooter,” said, Mack Matsumoto, President of SIGHTRON. “We are laser-focused on developing the best-in-class performing riflescope on the market today, and the new S-TAC SR1 is a reflection of that.”

The new S-TAC 1-4.5×24 SR1 was designed and engineered for Civilian Marksmanship Program’s Service Rifle and NRA High Power Rifle competition use, the S-TAC 1-4.5×24 SR1 utilizes SIGHTRON’s custom optical glass with exclusive MC-333 lens multi-coatings. This combination provides exceptional light transmission while reducing flare, so the shooter can easily acquire their target. Read more

Optics

TrueTimber Joins Top Industry Brands for Fully Loaded Father’s Day Giveaway

INMAN, S.C. –– TrueTimber has teamed up with multiple top brands from the outdoor industry for the Fully Loaded Father’s Day Giveaway. Three winners will be randomly selected to win a variety of prizes from TrueTimber®, Remington Ammunition®, Black Rifle Coffee®, SA Consumer Products®, Mossberg®, Silencer Central®, Burris Optic® and Eberlestock®. The giveaway entry period begins today and ends June 18, 2023, at 11:59 p.m. EST.

To enter, use the following link. This page contains giveaway details, entry instructions and the full terms and conditions.

Fully Loaded Father’s Day Giveaway Prize List: Read more

Firearms, Optics

Leupold’s ‘Project Hunt’ Returns

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to announce the return of its ‘Project Hunt’ contest, which offers hunters across the United States the chance to have their next hunt filmed and shared across Leupold’s digital media platforms.

It’s your tag, your hunt, and your story. Leupold’s ‘Project Hunt,’ presented by GOHUNT, is offering contest entrants the chance to be the star of a Leupold digital series. You plan the hunt; you call the shots–Leupold’s videographer/photographer will be with you the whole way to capture the story. A short film or digital series will be produced by Leupold and released digitally across the Leupold and GOHUNT networks in 2024.

“Since launching ‘Project Hunt’ in 2021, we’ve been incredibly impressed by the submissions we’ve received,” said Bruce Pettet, President and Chief Executive Officer for Leupold & Stevens, Inc. “They’ve reminded us just how dedicated the Leupold Core is, and some of our past winners showed that not every story has to be a once-in-a-lifetime draw, and that over-the-counter tag can lead to epic moments. Whether your 2023 includes moose hunting in Alaska, mule deer in the west, or whitetails in Iowa, it’s your story, your passion, and your grit that matters most. Send us an application and hopefully we’ll see you in the field this fall.” Read more

Hunting, Optics

iAiming iA-612 in Stock and Available for Purchase

(Arlington, TX) iAiming, a worldwide leader in smart thermal rifle scopes and provider of First Shot – Auto Zero™ technology presents their iA-612 that is available now for purchase. iAiming recently expanded from Australia into North America, and people everywhere are taking note of their quickly growing presence in the US Market.

The iA-612 is an accumulation of years of research and engineering ingenuity and design to create what has been called the pinnacle of thermal scopes. Available throughout their entire product line, the globally patented First Shot-Auto Zero™ technology allows the shooter to sight-in a firearm with ease saving time and ammo. The artificial intelligence design with its single scroll-knob to control the scope makes the iA-612 the easiest thermal scope to operate on the market today. This innovative technology has greatly improved the products usability and is a revolutionary step in rifle scope development. The iAiming Smart Thermal Rifle Scope represents a giant leap forward when compared to existing products available on the global market. The 612 has a 640×512 sensor resolution, 12?m pixel pitch, and 42mm Objective Lens size. Featuring 8 hours of operating time, 1024×768 video resolution, continuous digital zoom (2.4x/19.2x), an extremely lightweight design, and coupled with lifetime customer support, the iA-612 will be the last thermal scope you’ll ever buy. Read more

Optics

Riton Optics Announces the New 5 TACTIX 1-10×24 Riflescope

Tucson, AZ – The long-awaited First Focal Plane Low Variable Power Optic (LVPO) has arrived from RITON Optics with the unveiling of the 5 TACTIX 1-10×24. Engineered to outperform and overdeliver, the 5 TACTIX 1-10×24 has superior clarity, red dot capabilities with 1x power, and precision on 10x power for those long distance shots.

Capped, zero-resettable windage and elevation turrets provide the option of protected or exposed turrets based on usage. Precise and audible 1/10 MRAD turrets allow rapid adjustments for those who prefer to dial their turrets. For shooters who prefer to hold over and not dial their turrets, the illuminated 3OT Christmas tree reticle is the answer.

Windage and elevation adjustments on the 5 TACTIX 1-10×24 are made with tactile, low-profile turrets that offer 1/10 MRAD adjustments. Sturdy, machined aluminum turret caps ensure extreme durability and confidence in just about any environment.

“The 5 TACTIX LVPO has been a long time coming and we are thrilled it is finally here,” said Jerimiah Alexander, Director of Product Riton Optics. “We have spent a lot of time, research, and development creating a riflescope that would excel in any environment and exceed expectations.”

Using 6061-T6 aluminum, the 5 TACTIX 1-10×24 is a great choice for anyone who wants a quality, versatile riflescope that is robust and accurate. With the patent-pending dual lever throw system, shooters have the ability to increase magnification from 1x to half to full magnification utilizing the dual lever throw system without adjusting your shooting position. This feature is available on all 2023 Riton 3, 5 and 7 series optics. Read more

Optics

Leupold Announces Second Generation of RX-1400i TBR/w Laser Rangefinder

BEAVERTON, Ore. — Leupold & Stevens, Inc., provider of the world’s most rugged, lightweight, and clear sport optics, is pleased to introduce the second generation of the RX-1400i TBR/W Laser Rangefinder.

The RX-1400i TBR/W Gen 2 enters the market as the most feature-rich rangefinder in its class. With Leupold’s proprietary DNA laser engine and an exceptionally bright red display, this rangefinder will give you fast, accurate, and visible readings every time. Its True Ballistic Range/Wind technology delivers custom shoot-to distances based on your rifle cartridge, and its Flightpath feature indicates possible arrow obstructions when you’re hunting with a bow.

“The new RX-1400i TBR/W is absolutely the best rangefinder in its class,” said Eric Overstreet, Technology Product Line Manager for Leupold & Stevens, Inc. “It’s lightning-fast, and the True Ballistic Range/Wind (TBR/W) technology takes precision to the next level by offering 25 selectable ballistics groups that account for your preferred cartridge, helping you dial in the exact range of your target. Don’t rely on rifleman’s rule when you can choose the unparalleled accuracy of TBR/W.”

Using the rifleman’s rule on an angled 600-yard shot could result in a 10-15-inch margin of error when compared to the dead-on accuracy of Leupold’s TBR/W. And with TBR/W’s 10-mph wind holds, you’ll have all the information you need to experience more first-shot hits. Combine that accuracy with Leupold’s Custom Dial System and you’ll be on target in seconds. Read more

Optics

Nightstick Launches Improved 650-Lumen Compact Handgun Lights

Wylie, Texas – Nightstick, a global manufacturer of professional portable LED lighting products announces the launch of its latest TCM-10 Series compact handgun weapon lights, TCM-10 and TCM-10-GL models.

Both new models feature ultra-performance LEDs and an optimized TIR lens, delivering a brighter and longer-reaching 650-lumen beam for up to 2 hours, illuminating objects up to 136 meters away. The TCM-10-GL also comes with a daylight-visible 532nm green aiming laser, which is easily zeroed to the user’s preferred distance with built-in elevation and windage adjusters.

Weighing only 2.5 ounces, constructed of aircraft-grade aluminum, and rated as IP-X7 waterproof, these lights are designed to provide robust illumination and a bright laser aiming point during critical low-light threat identification and target discrimination. Both lights feature intuitive dual rear-facing switches, programmable ON/OFF strobe mode, and a ‘Safe Mode’ battery lockout to prevent accidental activation during storage or transportation. Read more

Optics

Viridian’s Redesigned Rechargeable C Series Line is Shipping Now

MINNEAPOLIS, Minn. –– Viridian Weapon Technologies has reintroduced the original green laser and light C Series lineup. The enhanced line is made up of the brightest and best green lasers and tactical lights on the market. Taking the industry’s original green laser to the next level, the all new rechargeable C Series is now available for shipping.

The series includes the C5™, C5L ™, CTL ™ and CTL+ ™. Each is powered by a rechargeable battery and comes with Viridian’s new quick-release mobile power system, SAFECHARGE™. SAFECHARGE provides unmatched convenience and an innovative recharge process ensuring your C Series is ready when you need it most. Read more

Optics
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