White Plains, NY – April 17, 2023

From April 15 – May 15, ZEISS will be offering our Spring into Savings event through participating ZEISS authorized retailers.

The promotion includes:

A $150 instant rebate on the ZEISS SFL 40. With ZEISS SFL 40 binoculars, special moments can be experienced with ease. Optimized to be as lightweight and compact as possible, the SFL binoculars are a perfect addition to the SF family. The Ultra-High-Definition (UHD) Concept ensures true-to-life color reproduction and the highest level of detail. Thanks to its SmartFocus Concept, the focus wheel is perfectly positioned and enables fast and precise focusing – even with gloves on. The lightweight magnesium housing provides long lastingdurability that will endure for generations.

A $100 instant rebate on Conquest HD 32 and 42 binoculars. Make your hunt memorable with binoculars that feature a sleek, ergonomic design and a rugged, lightweight magnesium body that is waterproof and fog proof. The large focusing wheel is easy to operate, allowing you to observe even the smallest details in sharp focus and neutral colors at close range. The 90% light transmission provides superior optical clarity for impressive dusk to dark observations and are ideal for any type of hunting where reduced size and weight are important. Read more

BARNEVELD, Wis. – More shot-calling precision. Less juggling devices. Whether setting your sights on a Western trophy or ringing steel out to 4000 yards, the Razor® HD 4000 GB ballistic laser rangefinder delivers all the range, ballistic, and environmental data you need for absolute accuracy when opportunity happens.

At the range and especially in the mountains, keeping your pack-out simple is huge. Opportunities to fill your tag can come quickly, but advanced ballistic solutions often require a lot of scrambling between pieces of gear. Read more

NEWINGTON, N.H. – SIG SAUER Electro-Optics is proud to introduce the ROMEO-M17 pistol mounted red dot sight. Developed from the ground up for the U.S. Army’s Modular Handgun System to be the ultimate in performance, reliability and durability. The ROMEO-M17 is designed specifically to fit U.S. Military Modular Handgun System M17/M18 pistols, M17/M18 Commemorative Special Editions and M17/M18 Surplus pistols with a single hole in the slide to secure the sight plate. It does not fit standard P320 or commercial P320-M17/M18 slides. Commercial variations of compatible pistols and slides will be available in the coming months.

“The fully sealed ROMEO-M17 is the next revolution in red dot optics; it answers the call to withstand the rigors of the battlefield and works seamlessly with the U.S. Army’s Modular Handgun System,” said Andy York, President, SIG SAUER Electro-Optics. “The ROMEO-M17 is the first red dot sight to incorporate SIG SAUER’s patent pending SIG-LOC™ mounting system. SIG-LOC (Leveraged Optimized Connection) features a new proprietary bottom-mount technology that has multiple interface features between the pistol slide and the optic that provides for an extremely strong and robust lock-up. This new mounting system, when combined with the side mounted battery on the ROMEO-M17, allows the optic to have an extremely low position when mounted to the slide, giving the user a full sight picture and co-witness with the existing standard-height iron sights. This sight was engineered, tested, and built in Oregon to be the ultimate aiming solution for the MHS pistols.” Read more

(Riverton, Wyoming) – Lucid Optics, a leader in exceptionally engineered and designed sport and shooting optics has made an undeniable impression in the western big game community with their “B” Series Binoculars. These best-in-class binoculars go beyond, with an aim of democratizing more affordable glass to a wider consumer base, offering users the high-quality and exceptionally clear resolution they expect from Lucid Optics – in a go-to 8x42ED super lightweight binocular.

Following the success of their red-dots and rifle scopes, Lucid Optics obvious next step in its evolution was to provide its loyal fanbase with a superior binocular that is equal to or better than other brands, at half the price. The field of view (FOV) is extremely generous, and the resolution produced has the clearest, color accurate image possible, making the “B” Series an impressive must-have for big-game hunters and general outdoor enthusiasts alike. Read more

Northbrook IL – Trailblazer and Category Leader in Thermal and Night Vision, Armasight announces the Watchman IR Illuminator. This handheld or weapon mounted IR illuminator is now available online and in-store through authorized Armasight dealers.

The Armasight Watchman IR Illuminator is a must-have for anyone using night vision devices in the field. The Watchman IR Illuminator is powered by 850nm, 600 mW Vertical Cavity Surface Emitting Laser (VCSEL) technology with three brightness settings to aid low light visibility. The Watchman can focus its beam to as low as 3 degrees and as wide as a 14-degree field of view to enhance target identification and track prey to beyond 500 yards.

The Watchman is constructed with aircraft-grade aluminum and is built to be shockproof with an IP67 waterproof rating. The push button tail cap can be swapped out with provided tape switch for weapon mounted applications. Since IR illuminations are invisible to the naked eye, a small red indicator light on the tail cap will light up when the unit is powered on. The Watchman comes with a single rechargable 18650 battery and will also work with 2x CR123, which provide 15 hrs or runtime on low output 175 mW and 5hrs on high 600 mW settings. Read more

RICHMOND, Va. — Designed as the ultimate long-range, high-performance riflescope, the German Precision Optics (GPO) SPECTRA 6X 4.5-27x50i SFP has been built to give premium performance for those who hunt game in environments where shooting at extended ranges is often required.

“The SPECTRA™ 6X 4.5-27x50i second focal plane is our ultimate long-range hunting scope,” said Michael Jensen, GPO, USA owner and CEO. “It has every bell and whistle the most discerning shooter and hunter desires in a second focal plane design. And while the quality and features meet or exceed that of more expensive brands, it’s offered at a very affordable price.” With a second focal plane riflescope, the reticle is placed behind the magnification lenses on the erector tube assembly, and the reticle remains the same size as the scope’s variable power is turned up or down, making a fine subtension ballistic reticle with an illuminated center micro-dot for longer shots. Read more