An unprecedented super-telephoto zoom lens for Z-series mirrorless cameras – the Nikon Nikkor Z 180-to-600mm f–5.6-to-6.3 VR Super-Zoom Lens provides outstanding sharpness across its entire zoom range. Created for the demanding needs of outdoor enthusiasts, sports photographers, and bird photographers, this lens covers an expansive telephoto range allowing you to take thrilling photos and videos with this versatile super-zoom lens in a relatively compact and lightweight design.

Relatively economical in price, the 180-to-600mm f–5.6-to-6.3 VR is a powerful zoom lens, and with only a 70-degree twist of the lens you can transition from close to maximum zoom for quick framing of stationary, moving, and flying birds. The built-in optical Vibration Reduction (VR) system automatically reduces camera shake when hand-held. This Nikkor Z Lens features 6 ED (extra-low dispersion) glass elements to increase light transmission and reduce light dispersion, effectively eliminating chromatic aberration and color fringing throughout the zoom range for added clarity and color accuracy. Read more

(Riverton, Wyoming) – Lucid Optics, a leader in exceptionally engineered and designed sport and shooting optics and one of the leading pioneers in the red dot category, is thrilled to announce the addition of the P8 Combat Optic to its world-class product portfolio. This latest offering aligns with the growing demand for technologically advanced, user-friendly combat optics and is a testament to Lucid Optics commitment to innovation and enhanced shooting experiences.

The availability of the P8 marks a notable advancement in Lucid Optics’ continued dedication to supplying optics for emerging categories within the shooting, hunting and tactical markets. The P8 is carefully engineered for both modern and traditional combat firearms and ease of installation, offering numerous advantages over the competitors “like” models that are currently offered throughout the industry.

“Our product team continues to drive the market with innovative and first-to-market offerings as we announce our new P8 Combat Optic,” said Jason Wilson, CEO of Lucid Optics. “We have designed and painstakingly tested the P8 before bringing this piece to market. We have never been more confident that this optic with all the technological advancements is our best offering to date.” Read more

Viridian Weapon Technologies’ RFX45 Closed Emitter Green Dot Reflex Sight, which received great interest at SHOT Show 2023, is now shipping. The RFX45 is the next in the RFX line of highly visible green LED-equipped optics, first introduced in 2021. The entire RFX line has been designed from the ground up to improve performance and provide rapid target acquisition. The RFX45 is available at retailers across the country and direct from ViridianWeaponTech.com.

The all-new RFX45 is packed with industry-leading features while offering a tremendous value to all shooters. A rock-solid machined 6061 aluminum housing, fully multi coated lenses, audible and tactile adjustability, INSTANT-ON® activation with memory and auto shut off, and a 50k hour battery life are just a few of the features that make the RFX45 Closed Emitter Green Dot Reflex Sight a must-have for any shooter. Read more

City of Industry, CA – The prices and options are stacked high when it comes to competition pistol optics. These optics must have strong performance, durability, and the ability to offer a large sight picture to provide fast target acquisition. Not only does this limit the use of standard pistol optics, but it also generates fierce competition within the industry to provide outstandingly durable and unique designs. Holosun is stepping up its game in this category with the release of its 507 Competition optic.

The 507Comp pistol optic features a large 1.1” x 0.87” objective lens for enhanced shooting performance and Holosun’s new Competition Reticle System (CRS), available with a red or green LED. CRS is an enhanced Multi-Reticle System with four components: a precision 2 MOA dot, an 8 MOA circle, a 20 MOA circle, and a 32 MOA circle with multiple combination settings to suit individual competitors’ preferences. As with most Holosun optics, the 507Comp offers up to 50,000 hours of battery life with eight reticle brightness settings – six day and two night vision compatible. Shake Awake technology helps to preserve the battery performance and returns the user to the last setting chosen. Coming with a 1.1x.87” window shows a significant increase in sight picture, necessary for competition shooting, and remains parallax free with unlimited eye relief. Read more

HOUSTON, TEXAS – Recently, the National Tactical Officers Association (NTOA) published its field-testing scores for four of the newest Primary Arms Optics 2023 products.

The NTOA is one of America’s largest tactical law enforcement organizations, creating resources to support professional teams around the country. One of the NTOA’s key programs is product field tests, which encompass weeks of use by a panel of Law Enforcement professionals. The panel scores products according to at least 6 of 13 performance criteria, including Design, Performance, Ease of Use, Size, Quality, Durability, Storage, Versatility, Convenience, Application, Comfort, Accuracy, and Cleaning & Maintenance.

To qualify for a recommendation, products must score at least above-average on all applicable categories. Products that score well above the average may receive Silver (4.0+) or Gold (4.5+) recommendation status, recognizing their superior performance for Law Enforcement professionals. Read more

EOTECH is proud to have partnered with Black Rain Ordnance, a precision firearms manufacturer and Cerakote specialist, to show its “Made in America” pride by introducing the Betsy Ross, Limited Edition, XPS2 holographic weapon sight.

The Betsy Ross XPS2 includes a custom Cerakote aluminum hood consisting of the US flag’s red and white stripes and the circular pattern of 13 stars, that represent the original U.S. Colonies. Cerakote is durable like the HWS and is resistant to corrosion, scratches, and wear. At only 3.8-inches long and a mere 9-ounces, this is the shortest and lightest HWS sight. The HWS XPS2 is mission-capable and includes a single CR123 lithium battery configuration and compact footprint that leaves ample rail space for rear iron sights or magnifiers.

“Black Rain Ordnance is a leader in quality firearms and the Cerakote process, so it just made sense to partner with them” said Mark Cockman, Vice President of Sales for EOTECH. “We wanted to do something special and unique to bring in Summer in a patriotic way.”

The Betsy Ross XPS2 reticle provides a 68 MOA ring with a 1 MOA aiming dot that allows the shooter to quickly pick up and lock on a target. In all EOTECH HWS systems, the reticle is focused at the same plane as the target which aides in rapid target acquisition while reducing eye fatigue. Read more

Fort Worth, Texas – InfiRay Outdoor, a manufacturer of premium thermal night vision devices, in partnership with their USA based wholesaler, iRayUSA, announce a limited-time instant rebate program for the popular RICO G 384 3x35mm Thermal Weapon Sight. The RICO G 384 3x35mm Thermal Weapon Sight, or GL35, is a popular thermal weapon sight that is well-known for its crisp, high-contrast 1024×768 AMOLED display, and intuitive user interface. During the promotional period of May 15, 2023, through July 31, 2023, the instant rebate will reduce the GL35 unit price from $2,999 to $2,499. Read more