Red Wing, MN. The X-Vision Optics ZONE Red Dot (ZRD1) has reinforced housings, waterproof ratings, and an easy to attach Picatinny mount creating a product that is ready to take a beating. With precision aiming and quick target acquisition, the 2 MOA center dot allows users to quickly acquire their target while simultaneously providing precise accuracy at an extended range. It has a tapered tube effect for faster target acquisition. Its 1.45-inch cowitness mount provides universality to any platform. The ZRD1 has advanced technology to feature 11 brightness settings for use in all environments. This parallax free red dot allows users the advantage of being able to aim at a greater range with even greater accuracy and unlimited eye-relief.

“We live and breathe the outdoors and have set out to build optics that support the needs of those just like us.” Chris Shimek, X-Vision Optics owner and partner. “Our ZONE Red Dot is durable and compact” says Shimek. It’s equipped with a high impact 6061-T6 housing for extreme durability. The Zone Red Dot has a low-power, energy-saving OLED display that allows for extended battery life. This red dot boasts a 22,500-battery life and operates on one CR2032 battery. The package includes the ZRD1 Sight, protective lens cover, adjustment wrench, cleaning cloth, and a CR2032 battery. Read more

Youngsville, NC-– SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce instant holiday savings on two of their premium riflescope lines, the SIII PLR’s and SVIII. It’s a great time for deals and – amazingly – they’re available on some of the company’s newest top-end models.

Hunters and sport shooters are always aiming for the center of the target. But this time of year, they’re are also shooting for big savings. Now is the time to take advantage of the biggest savings of the year and add a new SIGHTRON premium riflescope to your collection. SIGHTRON is one of the most recognized brands in modern, high-powered, long-range and precision shooting competitions today. So, whether you’re shopping for that sportsman on your holiday list or just taking advantage of this special offer to add another riflescope to your own collection, SIGHTRON has you covered. This 2021 holiday sales event begins Monday, November 1st and runs through December 31st. It’s SIGHTRON’s way of saying “Thank You and Happy Holidays” to all of their passionate hunters and sport shooters.

SIGHTRON is now offering a $250 instant rebate off all their SIII Precision Long-Range (PLR) Riflescope Series. These riflescopes take long-range competition and target shooting into the future. Models include the 8-32×56, 6-24×50 and 10-50×60.

Also, get an instant savings of $800 off the new SVIII 5-40×56 ED. This riflescope was designed for long range target shooting and hunting. The scope provides 20 MILS of windage and 40 MILS of elevation with .1 Mil tactical knobs.

Be sure to visit an authorized SIGHTRON retailer to take advantage of these incredible savings. For more information on the holiday savings please visit: https://sightron.com/collections/holiday-instant-savings Read more

HOUSTON, TEXAS – Primary Arms Optics is proud to announce a new reticle option for long-range marksmanship: the ACSS® Apollo® .308/6.5GRN Reticle, now available for the SLx® 3-18x50mm FFP Rifle Scope. Combining the scope’s optical quality with this intuitive reticle design, any capable marksman can achieve hits out to 1000 yards with ease.

The ACSS Apollo .308/6.5GRN is a brand-new reticle that features an advanced holdover system calibrated to match .308 Winchester and 6.5 Grendel cartridges. The ACSS Apollo .308/6.5GRN blends fine MIL stadia and an infinitely precise center chevron with BDC holdovers from 300 to 1000 yards. These holdovers include wind corrections for 5, 10, 15, and 20mph crosswinds, allowing the user to predict impact in an ever-changing environment. This reticle also includes a build-in ranging ladder, which can be used to estimate distance-to-target by both height and width. Combined with the scope’s excellent glass quality, users are able to leverage this reticle to its fullest potential, achieving first shot hits with improved consistency and speed.

“The ACSS Apollo .308/6.5GRN reticle is a crossover DMR/precision reticle with a fast auto-ranging BDC and integrated wind holds,” says Dimitri Mikroulis, creator of the ACSS reticle system. “This reticle uses exact MIL/MIL firing solutions to match .308 Winchester and 6.5 Grendel cartridges.” Read more

ZEISS Consumer Products celebrates its company anniversary with consumer drawings and promotions in the field of nature observation

White Plains, NY October 20, 2021— As we celebrate the 175th anniversary of ZEISS, we take this opportunity to provide a retrospective look into the many decades of innovative sports optics products and the milestones in nature observation. The anniversary will be celebrated at events and through online platforms. “We are pleased to celebrate this eventful 175-year history of optics with our customers with a variety of prize promotions,” says Petra Kregelius-Schmidt, Marketing Manager Nature Observation at ZEISS Consumer Products. Read more

(MANSFIELD, TEXAS) – Sightmark is thrilled to announce the release of the Wraith 4k Mini 2-16×32 Digital Riflescope. This ultramodern scope blends Sightmark’s commitment to superiority with cutting-edge technology to provide customers with the ultimate day-or-night shooting experience.

Boasting an incredible 4K (3840×2160) CMOS sensor, the Wraith 4K Mini detects objects up to 300 yards in the darkest of nights and displays them on a flawless 1280×720 FLCOS screen. Although extremely light and compact, the Wraith 4K Mini features big-time capabilities: Full-color 4K digital daytime and high-resolution digital night vision imaging, 2-16×32 magnification, video recording capabilities with audio, 14 reticle options and more. Read more

New product family comes with high performance optics and impressive total elevation travel to dominate the competition.

White Plains, NY –

ZEISS announces the release of the all-new ZEISS LRP S5 first focal plane riflescopes. The new long-range riflescopes from ZEISS include high-performance optics, best-in-class total elevation travel, highly repeatable, precise, and tactile turrets as part of a compact and heavy-duty riflescope – with a daytime visible illuminated reticle. Furthermore, these scopes offer two new first focal plane reticle designs – and are available in either milliradian (MRAD) or minute-of-angle (MOA). The ZEISS LRP S5 is designed, engineered, and manufactured in Germany and is built to withstand up to a massive 1,500 g-force of recoil. The product family consists of two models: 318-50 and 525-56 and is available in four unique configurations – all with 34 mm main tubes.
“For longer-range shooting, precision is crucial. With our new ZEISS LRP S5 we have decisively expanded our product line to provide an elite riflescope that can dominate at every competition,” states Kyle Brown – Director of Marketing and Product for Carl Zeiss SBE, LLC. “With the compact and heavy-duty design of these riflescopes we have validated and proven that they are ready to tackle the toughest shooting competitions and the most difficult hunts”, emphasized Brown. Read more