Bushnell Unveils New Elite Tactical DMR3 and XRS3 Riflescopes

New Riflescopes Deliver Class-Leading Performance with a Propriety Reticle

OVERLAND PARK, Kan. –– Bushnell®, an industry leader in performance optics, has announced the introduction of two new Elite Tactical riflescopes – the DMR3 3.5-21×50 FFP and the XRS3 6-36×56 FFP. Tailored to meet the demands of law enforcement and military professionals as well as long-range and precision rimfire competitions, the new Elite Tactical DMR3 delivers precision to 1,000 yards and beyond in a lightweight, compact package. For those seeking extreme long-range capabilities, including military shooters and ELR competitors, the XRS3 offers the highest magnification in the Elite Tactical family along with superior tracking and reliability.

Featuring the most advanced Elite Tactical optical system ever, both the DMR3 and XRS3 come with a high magnification ED Prime objective, as well as fully multi-coated elements, EXO Barrier™ protection and a new reticle element coating. The new coating pushes the limits of the ultrawideband coating system by increasing light transmission by nearly 2% over previous designs. The culmination of these improvements deliver state-of-the-art optical performance in an already proven, durable and repeatable package.

In addition, these scopes feature a new “G” series reticle designed in conjunction with G.A. Precision. Based on the G3 reticle, the new G4P design features a floating dot center POA, floating holdover dots, refined line widths, quick acquisition bars for low magnification settings, and a more open reticle space above the horizontal stadia.

“The new Elite Tactical DMR3 is utterly reliable, tracks perfectly has a huge eye box and the field of view is everything you need,” said George Gardner, Founder of G.A. Precision and Team Captain for Elite Tactical. “With the etched glass and updated G4P reticle, it’s about as perfect as it can get. I have never had one fail me in a match.”

Each scope boasts a multi-position ThrowHammer™ magnification lever, allowing a shooter to accommodate their particular rifle without concern of manipulation interference. Additional features include Rev-limiter™ Zero Stop elevation turret, locking windage target turret, and a removable sunshade. The DMR3 riflescope shortens the minimum parallax setting over the DMRII Pro from 50 to 25 yards while the all-new XRS3 has a minimum parallax setting of 50 yards and a D-Lok locking diopter.

“The XRS3 has a lot more with 36 power and a 56mm objective, but it still delivers a sharp crisp image at every magnification from the bottom to the top,” said Bryan Sikes, Elite Tactical pro. “What you are really getting is every benefit of the DRM3 in a more magnified package.”

The XRS3 features 29 MIL elevation travel and 15 MIL windage travel, as well as an (18ft @ 100yd) field of view on 6X power and a (3ft @ 100yd) field of view on 36X power. The scope is 14.9 inches long and weighs in at 39 ounces. Read more

Kowa Announces Flagship TSN-99 PROMINAR Spotting Scopes

Kowa would like to officially introduce our new flagship TSN-99 PROMINAR spotting scope series. The spotting scopes will be available for pre-order starting 08/02, with product distribution beginning on 9/9.

Our goal was simple – create an optic delivering one of the brightest and widest view of nature. We created TSN-99 PROMINAR series because our desire to push the boundaries of optical performance is at the forefront of everything we do. We created TSN-99 PROMINAR series because we wanted to deliver one of the most immersive and detailed views of the natural world.

Our TSN-880 PROMINAR spotting scope, despite being on the market for almost two decades was and still is to this day the envy of the sporting optics industry. It’s a testament to the generations of Japanese optical engineers that have developed Kowa’s unique optical design and engineering techniques over many years. But pioneers don’t stand still – they push forward and onwards always trying to improve, it’s what we’ve done for over 60 years, and we were not about to stop now. Read more

Primary Arms Now Selling Night Vision Units and Accessories

HOUSTON, TEXAS – Primary Arms has announced that it is now selling a selection of 3rd generation night vision unitsmounts, and IR accessories for both consumer and professional customers.

Night vision has become an increasingly popular section of the market, particularly with civilian gun-owners looking to expand their toolset. As demand for affordable night vision increases, Primary Arms has added a selection of new night vision units and accessories, including monoculars, binoculars, IR illumination/aiming devices, helmets, mounts, and more.

“Night vision is a growing category for both the tactical and hunting communities. As the technology becomes more affordable, Primary Arms will bring on new and exciting night vision devices—as well as IR illuminators, lasers, and accessories,” says Matt Okun, Senior Merchandising Manager of Primary Arms. “Already, we’re stocking many of the industry’s top manufacturers, making it easy for our customers to find a setup that fits their desired application.” Read more

Mepro RDS Pro V2 in Green Or Red

Born out of necessity, red-dot optics revolutionized rifle aiming solutions for CQB—Close-Quarter Battle— engagements. From the beginning, Meprolight® was in the forefront of this category of sighting systems. As a result of their required military service in the IDF, Meprolight’s engineers recognized first-hand the need for an advanced red-dot optic. Out of their experience, the RDS family of advanced red-dot optics were designed. Whether you are LE, competitive shooter, defense-minded individual or a hunter, the Mepro RDS Pro V2 warrants your consideration.

It is the latest and most technical MIL-SPEC red dot optic from Meprolight®. New features include 16 levels of brightness for any lighting condition, day or night. Shooters can choose from two reticle patterns—2.0 MOA dot or 2.0 dot / 4.3 circle bullseye—both are available in either green or red.

Shooters can expect thousands of hours of use from a single AA battery depending on the level of reticle brightness selected. The Mepro RDS Pro V2 operates under all weather conditions, no matter how extreme. It is battle proven and trusted by militaries, law enforcement agencies and professional shooters world-wide. It utilizes a Picatinny rail mounting system and is compatible with NVGs and magnifying scopes. Wide, crystal-clear display window for increased field-of-vision. Read more

Cyclops Announces New Multi-Function Waterproof Spotlight

Irving, TX- Cyclops, an innovator in personal and field lighting solutions, has just introduced a new handheld spotlight designed to serve as both a conventional, high-intensity spotlight as well as a flood light/lantern for close range illumination.

The new Waterproof LED Spotlight is built on the standard pistol grip/lamp body configuration for balanced ease of operation and fatigue-free deployment. The chassis is comprised of a combination aluminum, PC, rubber, and TPR materials to protect the unit from hard impact and to provide a comfortable, no-slip grip in the most austere conditions. What’s more, the housing construction is waterproof, dustproof (IP67), and floats in water.

The front spotlight is powered by an exceptionally bright 20W XHP50.2 Cree LED that allows the user to switch between high, low, SOS, and off via a magnetic trigger switch with a locking mechanism. In back is a 6W Cree XP-G3 LED that serves as a flood light or a lantern. This light is controlled by an IC chip-monitored battery saver mode that automatically reduces output to extend run time.

The Cyclops Waterproof LED Spotlight is an ideal solution for anyone requiring diverse, high-output illumination in a field setting, and its multi-function lamp system is especially advantageous for hunters and boaters who often require spotlight and lantern operations in a single outing. Read more

Increase Your Defensive Shotgun Capabilities with Meprolight

Do you own a shotgun for home defense? Using your choice of ammo, have you patterned it at the distances you may have to shoot? It might be 3 yards , 5 yards or even 10 yards. Contrary to popular myth, when you pull the trigger on your shotgun, there is not a magical spread of shot. Choke and type of shot play a part but at the closer distances, the pattern is smaller. Meaning, you need to use your sight and aim. Complicating matters, if you have to use your weapon, it will be in less-than-ideal conditions and under stress. Meprolight®, the industry leader in Day/Night sights, manufactures self-illuminated shotgun sights enabling you to see the sight quicker.

The tritium-powered TRU-DOT® Self-Illuminated Shotgun Sights make target acquisition faster in low-light and adverse conditions. The highly fluorescent coating enhances visibility during the day. No batteries. No switches. Always On. Always Ready. The sights are rugged and built to function under all conditions which is why the IDF and militaries / law enforcement agencies worldwide use them.

Meprolight® TRU-DOT® Shotgun sights are available for:

  • Remington
  • Mossberg
  • Benelli

Upgrading your standard sights to Meprolight® Self-Illuminating Shotgun Sights improves target acquisition when it matters most. Increase your capabilities and give yourself an edge with the brightest Day/Night sights available. All Meprolight® Self-Illuminated Sights come with a 12-year tritium warranty. Meprolight® products are made in Israel and trusted in America. Read more

USCCA, Vortex Optics Giveaway

BARNEVELD, Wis. – We teamed up with the U.S. Concealed Carry Association and several other great partners to assemble a prize package valued at more than $25,000. In addition to the ultimate gear loadout, you could also win a fully customizable, one-on-one training experience for you and a friend with our instructors at Vortex Edge™ in 2022.

Entry is easy – simply follow this link to throw your name in the hat.

Our state-of-the-art facilities

Vortex Edge™, our 55,000-square foot state-of-the-art training facility, was built to accommodate shooters of all skill levels. Now, you and a friend have an opportunity to experience it your own way with help from our talented team of instructors. Read more

SIGHTRON Announces SVIII 5-40×56 ED Premium Riflescope Line

Youngsville, NC- July 15, 2021 – SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is proud to announce the launch of the new SVIII 5-40×56 ED line of premium riflescopes. SIGHTRON is one of the most recognized brands in modern, high-powered long-range and precision shooting competitions today.

SIGHTRON’s high performance SVIII 5-40×56 ED line of riflescopes take performance and innovation to the next level. Designed for competition, long-range shooting and hunting, the new SVIII 5-40×56 ED riflescope line has all the features for success, including a close focus of just 10 meters. The SVIII 5-40×56 is SIGHTRON’s newest zero-stop first image focal plane (FFP) riflescope. This new SVIII model features an all new internal zero-stop mechanism that provides an audible positive stop for dead-on zero settings. The new SVIII offers your choice of an LRM or MH-6 illuminated reticle. The SVIII offers a generous adjustment range that provides 20 MILS of windage and 40 MILS of elevation utilizing .1 Mil tactical turrets. The windage and elevation knobs have a total of 10 MILS per revolution. The all new 40mm main tube is waterproof, shockproof and nitrogen charged. A high-quality set of 40mm rings for a picatinny rail are included.

We are very excited about the new riflescope line,” said Mack Matsumoto, President of SIGHTRON. “The SVIII 5-40×56 is SIGHTRON’s first 40mm main tube riflescope. It’s also, the first to utilize the new MC-777 coatings on every air-to-glass surface throughout the entire optical system.”

For superior performance, SIGHTRON created a new MC-777 multi-coated lens coating for increased light transmission and improved clarity. SIGHTRON’s patented ExacTrack windage and elevation system is standard on all models. All reticles in this premium line are illuminated with a side-mounted 11-position on/off rotary-type dial which uses a standard CR2032 Battery. Another standout feature is the side-mounted focus system that has been redesigned for improved minimum focus performance. Read more

Trijicon MGRS Selected for Army MMO Program

Wixom, MI – Trijicon®, Inc., global provider of innovative aiming solutions for the hunting, shooting, military and law enforcement markets is pleased to announce the selection of the Trijicon MGRS® (Machine Gun Reflex Sight) by the U.S. Army for the M2/M2A1 .50 caliber weapon system. Manufacturing will be performed in Wixom, Michigan, and is expected to be completed by 2024.

“Trijicon is truly honored to be selected for this program,” said Stephen Bindon, Trijicon President & CEO. “Our goal with the MGRS was to provide the most durable aiming solution for machine gunners while increasing the potential for first round hits on target. Our team worked tirelessly to achieve this goal and this contract is a testament to their design.”

Forged of 7075-T6 aluminum, the MGRS is designed to withstand the jarring, rapid recoil produced by fixed and turret-mounted machine guns. The MGRS features a large, non-magnified objective lens with a 35 MOA segmented circle reticle. Centered within the reticle is a 3 MOA dot for precise aiming. A single CR123A battery powers the unit, providing more than 1,000 hours of continuous operation. A three-power magnifier is included for greater PID (positive identification of target).

The MGRS offers seven brightness settings, two facilitating the use of night-vision optics and five settings for fast adjustment to match current conditions, including a super-bright setting for bright daylight. Read more

New Viridian HS1 Lasers and New FDE HS1 Housings

MINNEAPOLIS, Minn. ––Viridian Weapon Technologies is pleased to announce that its celebrated and innovative hand stop laser, the HS1, is now available with a red laser. Both the new red laser HS1 and the original green laser version will be available in both Black and Flat Dark Earth housings on Friday, July 9th at 9:00am CST.

“The HS1 has proven to be exceptionally popular,” said Brian Hedeen, President and CEO at Viridian. “The laser aiming capabilities add to the speed of an already fast rifle design and the minimalist hand stop design is ideal for ergonomic control without getting in the way. And now we’re adding new colors to both the laser and the housing. Fans of FDE can match their HS1 to their rifle’s forend and those who prefer red lasers have that option available, too, in Black or FDE.”

Viridian’s HS1 is the first laser integrated into a hand stop. The shooter’s support hand grips the HS1 and this grip activates the laser. The HS1 provides an intuitive control surface and instantaneous targeting guidance. Read more

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