Red Wing, MN. The PRISM Sight (PSRD1) provides precise accuracy at an extended range with its 4x magnification capability. The PRISM Sight features a multi-coated lens for pristine optical clarity up to 600 yards. The device is equipped with an illuminated reticle and with three color options (red, blue, and green) along with three brightness settings for each color. As you twist the dial on top, you can choose the blue, red, or green color reticle of your choice and the brightness setting that you prefer. With the adjustable brightness control, you can see your reticle in low light conditions.

“It’s durable, reliable and affordable. It’s everything you need in a sight. I keep the PRISM mounted on my gun at the farm and can rely on the quick target acquisition when needed” Chris Shimek, X-Vision Optics Owner.

The PRISM Sight features an absolute co-witness of 37.5 millimeters. A 1.26 in (32 mm) objective lens provides for quick target acquisition. Its mount height of 1.48 in (37.5 mm) absolute cowitness makes this sight perfect for any type of platform. When mounted, you’ll find the windage and elevation on the side and top of the unit. Use these to zero in your sight. Each adjustment increment is one quarter moa per click. Read more

Wixom, MI – Trijicon®, Inc., global provider of innovative aiming solutions for the hunting, shooting, military and law enforcement markets is pleased to announce its “40Fest” celebration! It was 40 years ago when a Ford Motor company engineer named Glyn Bindon set out to turn his passion for optics into the juggernaut of innovation known today as Trijicon. From Glyn’s inquisitive mind came the Bindon Aiming Concept, the legendary ACOG and company products like Bright & Tough Night Sights, RMR, VCOG, AccuPoint and numerous additional staples of the military, self-defense and hunting worlds.

And to celebrate Glyn, the company he founded, and their loyal customer base, Trijicon is giving away optics, sights and gear valued at over $50,000.

The celebration begins with Trijicon’s Consumer SWAG giveaway, starting August 23, 2021, and running through September 2, 2021. To score Trijicon SWAG, Trijicon’s social media followers will be asked various 1980’s and Trijicon trivia questions. Movies, sports, music and television: if it happened in the 1980’s, it may well be a trivia question.

Hopeful winners should also brush up on Trijicon facts and history. How? Start by following Trijicon on Facebook, Instagram, and Twitter where Trijicon history will be posted, as well as on Trijicon’s website at: Trijicon.com.

Then comes the Consumer Optics giveaway, Celebrating Trijicon’s 40 years of Innovation, from September 3, 2021, to October 1, 2021. Simply visit the dedicated Trijicon website each day at 40Fest.com and enter to win. Daily winners will receive one of an amazing variety of Trijicon optics and sights, including but not limited to the following:

Plus, three lucky winners will receive one of these Grand Prizes: Read more

Ann Arbor, MI – EOTECH’s Holographic Weapon Sights (HWS®) are among the most elite optics in the world. Selected by USSOCOM and battle tested, EOTECH’s combination of technology and rugged build quality offer proven advantages to all who use them.

The most significant advantage the HWS offers is extremely fast target acquisition. It allows for maximum situational awareness by providing a unique rectangular heads-up display that supports target engagement with both eyes open that maximizes the user’s peripheral vision and situational awareness. Its unlimited eye relief allows the user to position the sight anywhere on the firearm and allows for off-axis usage where proper cheek weld or sight alignment isn’t possible.

The HWS offers other significant advantages over typical red dot sights. Because it is powered by a laser diode instead of an LED, the HWS offers the smallest aiming point in the industry. This, combined with the large outer ring, often known as the “donut of death”, provides unparalleled speed in engaging targets, while offering unmatched accuracy for a 1X optic. This advantage is compounded when the reticle is viewed under magnification. The aiming dot does not magnify in size like it does on LED-driven red dots. The user maintains the small 1MOA dot but now with a target that is magnified 3-5 times in size. This allows for more precise shots downrange.

Additionally, the holographic reticle is perceived by the shooter to be projected at the target, allowing focus on both the target and the reticle, whereas a red dot forces the user to shift focus back-and-forth from near to far – reticle to target. Holography also allows EOTECH to develop all types of reticle options including multi-dot ballistic solutions, stadia and ranging reticles, and solutions specific to unique platforms like less lethal or grenade launchers. Read more

BARNEVELD, Wis. – The new Vortex® Razor® HD LHT™ 4.5-22×50 FFP is built for long range and the long haul.

Chasing big game that calls big, open country out west home demands a lot from hunters. In turn, they demand an optic that’s not just lightweight and packed full of features, but stands up to the peaks, valleys, and unpredictable weather that make western hunting such a challenge. The Razor® HD LHT™ 4.5-22×50 FFP answers every demand of the western hunter, and it does it all with an optic that’s still among the lightest in its class.

We took our top tier Razor® HD LHT™ and built its big brother, keeping the incredibly light and tough form factor while adding first focal plane functionality and a higher mag range. You still get the stunning HD optical system and rugged build that made the Razor® HD LHT™ such a hit. Where the Razor® HD LHT™ 4.5-22×50 FFP distances itself is in not just adding an FFP reticle, but also getting the most out of it by building-in the XLR-2 reticle system, which is intuitive and easy to use. There’s even push-button illumination to keep your point of aim clear in low light.

Long-range hunters also need an optic they can dial in the field, and the Razor® HD LHT™ 4.5-22×50 FFP offers a locking elevation turret, and our RevStop™ Zero System for a reliable return to zero after dialing. It’s a simple, reliable system that won’t slow you down on a hunt. Read more

HOUSTON, TEXAS – Primary Arms Optics and Holosun Optics have released a new version of the co-branded HS507C-X2 ACSS, now featuring a green-illuminated ACSS Vulcan reticle.

Released earlier this year, the HS507C-X2 ACSS made waves in the miniature reflex market by introducing a revolutionary new reticle design that makes it easier to get on target. While most reticles are limited to a simple aiming dot, ACSS Vulcan changes the game by combining an infinitely precise center chevron with a large outer circle. When aimed correctly, this circle falls outside the optic window, leaving only the center chevron for fine precision. If the user’s aim is off target, the edge of the circle comes into view, guiding them back to center. It’s a novel approach to sight acquisition, eliminating many of the challenges associated with mini reflex optics.

Since its release, fans of the optic have been asking for a green-illuminated variant. Now, Primary Arms Optics is proud to announce that the units are now ready and available for purchase.

“The response to the original Primary Arms ACSS Vulcan reticle in Red illumination, has been nothing short of phenomenal,” says Terry Mears, Primary Arms Optics’ Director of Product Marketing. “Those who prefer a green reticle, especially anyone with color-recognition issues toward the red end of the color spectrum, will appreciate this option. The law enforcement community which we continuously interact with, specifically asked for this reticle option and we delivered.”

For more information on how to order the Holosun HS507C-X2 ACSS with Green-illuminated ACSS Vulcan, click here.

For other news on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.